Bobbie Rathjens is currently a PhD student at Michigan State University. Bobbie brings a unique interdisciplinary approach to her research by bridging insights from the School of Hospitality Business. With a Master's degree in Marketing Research from the Eli Broad College of Business, she seamlessly integrates academic rigor with extensive industry experience. Bobbie anticipates graduating in the spring of 2025 and will be on the job market starting in 2024. Please reach out to her if you'd like to collaborate or are interested in learning more about her.
Previously serving as a Director of Marketing at a renowned ski and golf resort and a Corporate Social Media Strategist in the healthcare sector, Bobbie's professional journey informs her scholarly pursuits. Her research navigates consumer behavior in digital contexts, focusing on the nuanced interplay of online reviews, social media influencers, and emerging communication technologies within the hospitality industry. This work has led to notable publications in the Journal of Hospitality & Tourism Research, International Journal of Hospitality Management, and Communication Reports.
An adept educator, Bobbie has led courses in Hospitality Marketing Analytics, Human Communication, Social Media Applications, and Introduction to Marketing. She also served as a teaching assistant for Hospitality Business Strategy. Her commitment to educational excellence is further evidenced by her certification in QM: Quality Matters Applying the Rubric (APPQMR), demonstrating her proficiency in developing high-quality online course content.