Bobbie Rathjens

Bobbie is a Ph.D. student at Michigan State University in the Department of Communication. She received her master's degree in marketing research (MSMR) from the Eli Broad College of Business and currently conducts much of her research in The School of Hospitality Business, also located in Eli Broad.

Bobbie's had an extensive career in industry, most recently working as a Director of Marketing at a nationally recognized ski and golf resort and as a Corporate Social Media Strategist for a large multi-state healthcare system.

Bobbie's research interests are focused on hospitality business and consumer behavior. Her main research programs include negative online reviews, social media influencers, and robotic communication technologies in a hospitality business context.

Bobbie has been an instructor of record for Human Communication, Social Media Applications, and Introduction to Marketing and a teaching assistant for Hospitality Business Strategy. In addition, she holds a certification in QM: Quality Matters Applying the Rubric (APPQMR), which teaches instructors how to create quality online course content. 

Rathjens, B., Van Der Heide, B., Pham, D., Earle, K., Ulusoy, E., Mason, A. J., Zhang, Y., & Bredland, A. (2022). Negative online reviews and manager response: applying expectancy disconfirmation theory in a CMC context. Communication Reports. https://doi.org/10.1080/08934215.2022.2154815  
Wei, W., Zhang, L., Rathjens, B., & McGinley, S. (2022). Electronic consumer-to-consumer interaction (eCCI) post a service failure: The psychological power of need for approval. Journal of Hospitality & Tourism Research. https://doi.org/10.1177/10963480221141649  Zhang, L., Wei, W., Rathjens, B., & Zheng, Y. (2023). Pet influencers on social media: The joint effect of message appeal and narrator. International Journal of Hospitality Management, 110, 103453. https://doi.org/10.1016/j.ijhm.2023.103453
Pham, D., Van Der Heide, B., Zhang, Y., Earle, K., Rathjens, B., Ulusoy, E., Mason, A. J., & Bredland, A. (2022). Title withheld. Manuscript submitted for publication to Media Psychology.
Yang, W., Zhang, L., Wei, W., Yoo, M., & Rathjens, B. (2022). Title withheld. Manuscript submitted for publication to a hospitality journal.