Bobbie Rathjens
Email: rathjens@msu.edu
Doctoral Student
Department: The School of Hospitality Business
Phone: (231) 313-9175
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Biography
Bobbie is a doctoral student in the Department of Communication, specializing in hospitality business research at The School of Hospitality Business at Michigan State University. She earned her Master of Science in Marketing Research from the Eli Broad College of Business at Michigan State University.
With over 15 years of industry experience in marketing and social media communications, she most recently worked as the Director of Marketing at The Highlands at Harbor Springs (formerly Boyne Highlands Resort), a nationally recognized golf and ski resort. Prior to working in hospitality, she worked as the Corporate Social Media Strategist for McLaren Health Care. In this role, she planned and executed the first Twitter surgery event in McLaren's history. The video documentary of the surgery event still lives on YouTube and has obtained over 84 thousand views and counting.
Bobbie's research interests include hospitality business, marketing, branding, communication, social media, and technology.
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Publications
ArticleYang, W., Zhang, L., Wei, W., Yoo, M., & Rathjens, B. (2022). Title withheld. Manuscript submitted for publication.ArticleRathjens, B., Van Der Heide, B., Earle, K., Ulusoy, E., Pham, D., Mason, A. J., Zhang, Y., & Bredland, A. (2022). Title withheld. Manuscript submitted for publication.ArticleWei, W., Zhang, L., Rathjens, B., & McGinley, S. (2022). Title withheld. Manuscript submitted for publication.ArticleZhang, L., Wei, W., Rathjens, B., & Zheng, Y. (2022). Title withheld. Manuscript submitted for publication.ArticleArticleArticle
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