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Wyatt Schrock

Assistant Professor
Department: Marketing
Office:
North Business Building
632 Bogue St Rm N341
East Lansing, MI 48824
Phone: (517) 432-6461
  • Biography
    Wyatt Schrock Ph.D.
      
     
    Assistant Professor, Marketing  

    Expertise
     

    Wyatt Schrock is an Assistant Professor of Marketing at Michigan State University.  He was previously an Assistant Professor of Marketing at West Virginia University.  Dr. Schrock holds a Ph.D. in Marketing from Michigan State University.  He also holds an M.B.A. in Finance from the University of Miami and a B.B.A. in Marketing from the University of Michigan.  

    Dr. Schrock's research interests include salesperson motivation, sales manager leadership, and brand management.  His research has been published in 
    the Journal of Personal Selling & Sales Management, Marketing Letters, Journal of Business Ethics, Journal of Business Research, Journal of Service Research, Industrial Marketing ManagementJournal of International Marketing, and the Journal of the Academy of Marketing Science.  He has presented his research at several academic conferences in the U.S. and abroad.  He currently serves on the Editorial Review Board at the Journal of Personal Selling & Sales Management.  Dr. Schrock's research has twice received the annual James M. Comer Award for "Best Contribution to Selling and Sales Management Theory." He has also co-authored an academic textbook, Professional Selling (Chicago Business Press, 2023 / 2020).  

    Dr. Schrock also has ten years of corporate experience in a variety of sales, marketing, and analyst roles.  He has worked for companies such as Procter & Gamble and Gannett.  At MSU, Dr. Schrock teaches Sales Management (Marketing 383).
     

    Education

    • Ph.D., Marketing, Michigan State University
    • M.B.A., Finance, University of Miami
    • B.B.A., Marketing, University of Michigan
  • Awards
    • Doctoral Consortium Fellow
      2013, Society of Marketing Advances
    • Sheth Foundation Doctoral Consortium Fellow
      2014, American Marketing Association
    • Doctoral Dissertation Proposal Competition, Runner-Up
      2015, Society of Marketing Advances
    • Doctoral Dissertation Competition, Runner-Up
      2017, American Marketing Association, Sales Special Interest Group
    • James M. Comer Award for "Best Contribution to Selling and Sales Management Theory"
      2017, Journal of Personal Selling & Sales Management
    • Teaching Excellence Award
      2019, Eli Broad College of Business
    • Faculty Appreciation Award
      2019, Eli Broad College of Business. Selected by undergraduate students across the college as the faculty member having the most positive impact on the graduating senior class.
    • #iteachmsu Educator Award
      2020, Michigan State University, Office of the Provost; one of just two recipients in the Eli Broad College of Business
    • Teaching Excellence Award
      2021, Eli Broad College of Business
    • James M. Comer Award for "Best Contribution to Selling and Sales Management Theory"
      2021, Journal of Personal Selling & Sales Management
    • Teaching Excellence Award
      2022, Eli Broad College of Business
    • Teaching Excellence Award
      2023, Eli Broad College of Business