Wyatt Schrock Ph.D.
Assistant Professor, Marketing
Wyatt Schrock is an Assistant Professor of
Marketing at Michigan State University.
He was previously an Assistant Professor of Marketing at West Virginia
University. Dr. Schrock holds a Ph.D. in
Marketing from Michigan State University.
He also holds an M.B.A. in Finance from the University of Miami and a
B.B.A. in Marketing from the University of Michigan.
Dr. Schrock's research interests include
salesperson motivation, sales manager leadership, persuasion, and brand
management. His research has been
published in Marketing Letters, the Journal of Personal Selling &
Sales Management, and the Journal of the Academy of Marketing Science. He has presented his research at several
academic conferences in the U.S. and abroad.
He currently serves on the Editorial Review Board at the Journal of
Personal Selling & Sales Management.
's research has twice received the annual James M. Comer
Award for "Best Contribution to Selling and Sales Management Theory." He has
also co-authored an academic textbook, Professional Selling (Chicago
Business Press, 2020).
Dr. Schrock also has ten years of corporate
experience in a variety of sales, marketing and analyst roles. He has worked for companies such as Procter
& Gamble and Gannett. At MSU, Dr.
Schrock teaches Sales Management (Marketing 383).
Marketing, Michigan State University
Finance, University of Miami
Marketing, University of Michigan