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Wyatt Schrock

Assistant Professor
Department: Marketing
North Business Building
632 Bogue St Rm N341
East Lansing, MI 48824
Phone: (517) 432-6461
Curriculum Vitae
  • Biography
    Wyatt Schrock Ph.D. 

    Assistant Professor, Marketing 


    Wyatt Schrock is an Assistant Professor of Marketing at Michigan State University.  He was previously an Assistant Professor of Marketing at West Virginia University.  Dr. Schrock holds a Ph.D. in Marketing from Michigan State University.  He also holds an M.B.A. in Finance from the University of Miami and a B.B.A. in Marketing from the University of Michigan. 

    Dr. Schrock’s research interests include salesperson motivation, sales manager leadership, persuasion, and brand management.  His research has been published in Marketing Letters, the Journal of Personal Selling & Sales Management, and the Journal of the Academy of Marketing Science.  He has presented his research at several academic conferences in the U.S. and abroad.  He currently serves on the Editorial Review Board at the Journal of Personal Selling & Sales Management.  Dr. Schrock’s research has received the annual James M. Comer Award for “Best Contribution to Selling and Sales Management Theory.” He has also co-authored an academic textbook, Professional Selling (Chicago Business Press, 2020). 

    Dr. Schrock also has ten years of corporate experience in a variety of sales, marketing and analyst roles.  He has worked for companies such as Procter & Gamble and Gannett.  At MSU, Dr. Schrock teaches Consultative Selling (Marketing 313). 

    • Ph.D., Marketing, Michigan State University
    • M.B.A., Finance, University of Miami
    • B.B.A., Marketing, University of Michigan

  • Awards
    • James M. Comer Award for “Best Contribution to Selling and Sales Management Theory”
      2017, Journal of Personal Selling & Sales Management
    • Doctoral Dissertation Competition, First Runner-Up
      2017, American Marketing Association, Sales Special Interest Group
    • Marketing Department Research Award
      2016, West Virginia University
    • Donald A. and Shirley M. Taylor Research Excellence Award
      2016, Michigan State University
    • Best Doctoral Dissertation Proposal, Runner-up
      2015, Society of Marketing Advances
    • Sheth Foundation Doctoral Consortium Fellow
      2014, American Marketing Association
    • Stanley Hollander Award
      2014, Michigan State University
    • Doctoral Consortium Fellow
      2013, Society of Marketing Advances