Udit Sharma

Udit Sharma is a Ph.D. candidate in the Marketing Department at Eli Broad College of Business, Michigan State University. His research interests are the role of marketing in discontinuities (e.g., bankruptcies, economic crises, credit defaults), corporate political activity & customer political identity, customer-firm relationships, and marketing's human capital in upper echelons of firms.

Morgeson Forrest V., III, Udit Sharma, Xiaoxu Wu, Anita Pansari, Ayalla Ruvio, and G. Tomas M. Hult. (2023), “Weathering the Crash: Do Customer-Company Relationships Insulate Firms from the Negative Effects of Economic Crises?”, Journal of the Academy of Marketing Science, 1-23. Hult, G. Tomas M., Forrest V. Morgeson III, Udit Sharma, and Claes Fornell (2022), “Customer Satisfaction and International Business: A Multidisciplinary Review and Avenues for Research,” Journal of International Business Studies, 53(8), 1695-1733.Morgeson Forrest V., III, Pratyush N. Sharma, Udit Sharma, and G. Tomas M. Hult (2022), “Partisan Bias and Citizen Satisfaction, Confidence, and Trust in the US Federal Government,” Public Management Review, 24(12), 1933-1956.