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Udit Sharma

he/him
Doctoral Student
Department: Marketing
Office:
North Business Building
632 Bogue St Rm N465
East Lansing, MI 48824
Phone: (517) 802-7999
  • Biography
    Udit Sharma is a Ph.D. candidate in the Marketing Department at Eli Broad College of Business, Michigan State University. His research interests are the role of marketing in discontinuities (e.g., bankruptcies, economic crises, credit defaults), corporate political activity & customer political identity, customer-firm relationships, and marketing's human capital in upper echelons of firms.

  • Publications
    Article
    Morgeson Forrest V., III, Udit Sharma, Xiaoxu Wu, Anita Pansari, Ayalla Ruvio, and G. Tomas M. Hult. (2023), “Weathering the Crash: Do Customer-Company Relationships Insulate Firms from the Negative Effects of Economic Crises?”, Journal of the Academy of Marketing Science, 1-23. 
    Article
    Hult, G. Tomas M., Forrest V. Morgeson III, Udit Sharma, and Claes Fornell (2022), “Customer Satisfaction and International Business: A Multidisciplinary Review and Avenues for Research,” Journal of International Business Studies, 53(8), 1695-1733.
    Article
    Morgeson Forrest V., III, Pratyush N. Sharma, Udit Sharma, and G. Tomas M. Hult (2022), “Partisan Bias and Citizen Satisfaction, Confidence, and Trust in the US Federal Government,” Public Management Review, 24(12), 1933-1956.
  • Courses
    • MKT 319: Marketing Research
    • MKT 317: Market Analytics
    • MKT 327: Managerial Marketing
  • Awards
    • Donald A. and Shirley M. Taylor Research Excellence Award
      Michigan State University, 2022 
    • Mittelstaedt & Gentry Doctoral Symposium Fellow
      University of Nebraska - Lincoln, 2023
    • 52nd Haring Symposium for Doctoral Research Fellow
      Indiana University, 2022
    • 51st Haring Symposium for Doctoral Research Fellow
      Indiana University, 2021
    • Robert P. Poland Endowed Doctoral Fellowship
      Michigan State University, 2019-2023
    • Academy of Marketing Science (AMS) Doctoral Consortium Fellow
      Academy of Marketing Science (AMS). 2023
    • Donald A. and Shirley M. Taylor Research Excellence Award
      Michigan State University, 2023
  • Media Mentions