After fifteen years in the private sector, Rebecca found that her true passion is teaching and mentoring the next generation of marketing innovators.
Rebecca was an early employee at Right Media and led a team of analysts in Yahoo’s digital advertising division before working in a marketing role at University of Oregon’s Lundquist College of Business. She has spent most of her career at VMLY&R, a multinational advertising agency with clients on six continents. She held several roles within the agency’s research department before creating and leading a consulting division that conducted and synthesized research to provide strategic guidance to internal and external audiences. During her time at VMLY&R, Rebecca provided marketing insights for clients as diverse as Microsoft, Ford, America’s NAVY, Colgate, Tennessee Tourism, the International Olympic Committee, Electrolux/Frigidaire, Sprint, Bayer Animal Health (now Elanco), and Wendy’s.
After she was presented with an opportunity to teach at Oregon State University, Rebecca fell in love with the work and shifted her focus to the incredibly rewarding work of sharing proven concepts and lessons learned with the next generation of marketing professionals. Herself a graduate of the MSU MSMR program, Rebecca was delighted to find a place with the Michigan State marketing faculty, where she can help build the programs that contributed so much to her career journey.
Outside of MSU, Rebecca runs a research consultancy and writes about the intersection of behavioral economics and marketing. Her first book, a guide to behavioral economics for marketers, will be published later this year.