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  • Biography
    After fifteen years in the private sector, Rebecca found that her true passion is teaching and mentoring the next generation of marketing innovators. 

    Rebecca was an early employee at Right Media and led a team of analysts in Yahoo’s digital advertising division before working in marketing at University of Oregon’s Lundquist College of Business. She spent most of her career at VML, a multinational advertising agency with clients on six continents. She held several roles within the agency’s research department before creating and leading a consulting division that conducted, commissioned, and synthesized research to provide strategic guidance to internal and external audiences. During her time at VML, Rebecca provided marketing insights for clients as diverse as Microsoft, Ford, America’s NAVY, Colgate, Tennessee Tourism, the International Olympic Committee, Electrolux/Frigidaire, Sprint, Bayer Animal Health (now Elanco), and Wendy’s. 

    When she was offered an opportunity to teach at Oregon State University, Rebecca fell in love with the work. She shifted her focus to the incredibly rewarding work of sharing proven concepts and lessons learned with the next generation of marketing professionals. A graduate of the MSU MSMR program, Rebecca was delighted to find a place with the Michigan State marketing faculty where she could help build the programs that contributed so much to her own career journey. 

    Outside of MSU, Rebecca runs a marketing research consultancy, Sullivan Behavioral Insights, and writes about the intersection of behavioral economics and marketing. Her first book, Science, Not Sorcery: Behavioral Economics for Marketers, was published in 2023.
  • Publications
    Sullivan, R. L. (2023). Science Not Sorcery. Bookbaby.?
  • Courses
    • MKT 319: Customer and Market Insights
    • MKT 807: Consumer Insights
    • MKT 300: Managerial Marketing
    • MKT 891: Special Topics in Marketing - Behavioral Economics
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