Sung Ham

Professor Ham holds a Ph.D. from the University of Houston and has previously held positions at George Washington University and Kent State University. His research focuses on how managers, salespeople, and customers make strategic marketing decisions in laboratory, field and quasi experimental settings. Professor Ham's research expertise is in the broad areas of sales management, optimal pricing strategies and utilizing third-party review and authentication services. His research has been published (or is forthcoming) in the International Journal of Research in Marketing, Journal of Industrial Economics, Journal of Marketing, Journal of Marketing Research, Management Science and Production and Operations Management. Relatedly, Professor Ham has served as a reviewer for Experimental Economics, Industrial Marketing Management, International Economic Review, International Journal of Research in Marketing, Journal of Asia Business Studies, Journal of Marketing, Journal of Marketing Research, Journal of Personal Selling and Sales Management, Management Science, Marketing Intelligence and Planning, Marketing Letters, Marketing Science, Operations Research, Production and Operations Management and the Research Grants Council of Hong Kong. Finally, Professor Ham has contributed expert commentary about loyalty reward programs, consumer finance and insurance to media outlets such as WalletHub, MoneyGeek, Study.com and LawFirm.com.

Wu, Michael W. and Sung H. Ham (2025), "More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption," Journal of Marketing (in press).Huh, Seung, Dmitry A. Shapiro and Sung H. Ham (2023), "Profitability of Noisy Certification in the Presence of Loss Averse Buyers," the Journal of Industrial Economics, 71 (3), 770-813.Ham, Sung. H., Chuan He and Dan Zhang (2022), "The Promise and Peril of Dynamic Targeted Pricing," International Journal of Research in Marketing, 39 (4), 1150-1165. Equal Authorship.Ham, Sung H., Ingrid Koch, Noah Lim and Jiabin Wu (2021), “Conflict of Interest in Third-Party Reviews: An Experimental Study,” Management Science, 67 (12), 7291-7950. Equal Authorship.Bagchi, Rajesh, Sung H. Ham and Chuan He (2020), “Strategic Implications of Confirmation Bias Inducing Advertising,” Production and Operations Management, 29 (6), 1573-1596. Equal Authorship.Lim, Noah and Sung H. Ham (2014), “Relationship Organization and Price Delegation: An Experimental Study,” Management Science, 60 (3), 586-605. Equal Authorship.Chen, Hua, Sung H. Ham and Noah Lim (2011), “Designing Multiperson Tournaments with Asymmetric Contestants: An Experimental Study,” Management Science, 57 (5), 864-883. Equal Authorship.Lim, Noah, Michael J. Ahearne and Sung H. Ham (2009), “Designing Sales Contests: Does the Prize Structure Matter?” Journal of Marketing Research, 46 (3), 356-371.