Article
Huh, Seung, Dmitry A. Shapiro and Sung H. Ham (2023), "Profitability of Noisy Certification in the Presence of Loss Averse Buyers," the
Journal of Industrial Economics, 71 (3), 770-813.
Article
Ham, Sung. H., Chuan He and Dan Zhang (2022), "The Promise and Peril of Dynamic Targeted Pricing,"
International Journal of Research in Marketing, 39 (4), 1150-1165. Equal Authorship.
Article
Ham, Sung H., Ingrid Koch, Noah Lim and Jiabin Wu (2021), “Conflict of Interest in Third-Party Reviews: An Experimental Study,” Management Science, 67 (12), 7291-7950. Equal Authorship.
Article
Bagchi, Rajesh, Sung H. Ham and Chuan He (2020), “Strategic Implications of Confirmation Bias Inducing Advertising,” Production and Operations Management, 29 (6), 1573-1596. Equal Authorship.Article
Lim, Noah and Sung H. Ham (2014), “Relationship Organization and Price Delegation: An Experimental Study,” Management Science, 60 (3), 586-605. Equal Authorship.Article
Chen, Hua, Sung H. Ham and Noah Lim (2011), “Designing Multiperson Tournaments with Asymmetric Contestants: An Experimental Study,” Management Science, 57 (5), 864-883. Equal Authorship.Article
Lim, Noah, Michael J. Ahearne and Sung H. Ham (2009), “Designing Sales Contests: Does the Prize Structure Matter?” Journal of Marketing Research, 46 (3), 356-371.