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Michael Wu

Doctoral Student
Department: Marketing
  • Biography
    Michael W. Wu is a marketing Ph.D. candidate at the Eli Broad College of Business. The general topics he studies are housed in empirical modelling and empirical marketing strategy. His substantive research fields of interest are live streaming, social and digital media marketing, and data analytics, while the methodological tools he employs are based on applied econometrics and causal inference, applied machine learning, empirical industrial organization (IO) and randomized control trials.
  • Awards
    • Donald A. and Shirley M. Taylor Research Excellence Award
      Michigan State University, 2023
    • Stanley Hollander Award for Teaching Excellence
      Michigan State University, 2023
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