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Robert Zaebst

Fixed-Term Faculty
Department: Marketing
Office:
North Business Building
632 Bogue St Rm N370
East Lansing, MI 48824
Phone: (517) 353-6381
Curriculum Vitae
  • Biography
    Rob has been influential in developing the digital marketing strategies for large brands, shaping how businesses reach and engage with their customers across various digital touchpoints through integrated marketing technology. With an extensive brand and agency background that covers many different facets of digital marketing, including web, social media, search engine marketing, analytics, marketing automation, and media planning, he brings a unique perspective that has empowered a data-driven marketing approach to where he has worked. 

    He currently works at Salesforce, where he is a Higher Ed Industry Advisor concentrating in Marketing and Communications. He consults and advises with marketing and communications departments at higher education institutions to help them better understand their constituents through digital marketing technology, specifically the suite of Salesforce products. This collaboration extends across CRM, marketing automation, social media, web, analytics and more.

    Prior to Salesforce, Rob worked as the VP of Digital Strategy and Marketing Technology at TrueBlue, Inc. He also worked at Michigan State University as the Director of Digital Strategy in the Communications and Brand Strategy department at the university. Prior to MSU, he worked as the Global Director of Digital Strategy at Aon Hewitt, the provider of human capital consulting and outsourcing services.

    Rob received his undergraduate degree in Business Administration from the Charles H. Lundquist College of Business at the University of Oregon, and his masters degree in Business Administration from the Stephen M. Ross School of Business at the University of Michigan.
  • Courses
    • MKT 891-734 891-734: Social Listening for Market Research