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Robert Zaebst

Fixed-Term Faculty
Department: Marketing
North Business Building
632 Bogue St Rm N370
East Lansing, MI 48824
Phone: (517) 353-6381
Curriculum Vitae
  • Biography
    Rob has been influential in developing the digital marketing strategies for large brands, shaping how businesses reach and engage with their customers across various digital touchpoints through integrated marketing technology. With an extensive brand and agency background that covers many different facets of digital marketing, including web, social media, search engine marketing, analytics, marketing automation, and media planning, he brings a unique perspective that has empowered a data-driven marketing approach to where he has worked. 

    He currently is the VP of Digital Strategy and Marketing Technology at TrueBlue, Inc. In this role, Rob maps out how digital channels are integrated to create a cohesive brand experience, develops the marketing technology strategy and how martech is implemented at an enterprise level across the company, oversees the integration of Marketing, Sales and IT/Technology with CRM, and defines how analytics lead to insights to guide the overall digital strategy. 

    Prior to TrueBlue, Rob worked as the Director of Digital Strategy at Michigan State University in the Communications and Brand Strategy department at the university. He also worked Aon Hewitt, the provider of human capital consulting and outsourcing services, as the Global Director of Digital Strategy. He also worked at the communications agency TMP Worldwide, helping brands such as Enterprise Rent-a-Car and Deloitte manage their digital employment brands. Rob received his undergraduate degree in Business Administration from the Charles H. Lundquist College of Business at the University of Oregon, and his masters degree in Business Administration from the Stephen M. Ross School of Business at the University of Michigan.
  • Courses
    • MKT 891-734 891-734: Social Listening for Market Research