Brand Marketing Certificate

Prepare yourself for careers managing brands.

Are you hoping to pursue a career working in managing brands, and looking to increase your chances of breaking into this highly selective field? With strong programs in Advertising, Packaging, and Marketing Michigan State University is uniquely positioned to offer academic preparation for those interested in pursuing Brand Management positions.

9 credits

Complete 3 courses

3 Colleges

Broad College of Business,
Communication Arts & Science,
School of Packaging (CANR)

Practical

Real life brand management case

Designed for Advertising Management, Marketing and Packaging majors seeking to pursue brand management roles.

Through this certificate program, students will have an immersive learning experience in brand management which integrates fundamental principles from marketing, advertising, and packaging elective courses with industry concepts. In the capstone course, students will have the opportunity to apply these approaches to a real-life brand management case while receiving guidance from a panel of leading companies. Obtaining the certificate will equip students with networking, mentoring and practical skills/knowledge that can be applied in real work settings of brand management.

Students must complete the following

ADV 330: Advertising Management Strategy
PKG 430: Packaging for Fast Moving Consumer Goods (Fall Semester)
MKT 475: Brand Marketing
Career Management Workshop

Through the Russell Palmer Career Management Center, students will be prepared to be competitive candidates for brand management roles. The workshop will teach how to exhibit competence in understanding Brand Management, ensure confidence in their skills and abilities and assure employers that they can be impactful Brand Management Interns and Brand Management Analysts & Associates that can hit the ground running.

Admissions Critera

Completion of either Managerial Marketing (MKT 300) or Introduction to Marketing (MKT 327) with a 3.0 GPA or higher
Pursuing an undergraduate academic major in Marketing, Advertising Management or Packaging
The program is highly competitive. Communication skills weigh very heavily in the admissions decision. Admission to the program is selective and meeting the minimum standards does not guarantee admission.

How to Apply

Complete the application found here: https://msu.co1.qualtrics.com/jfe/form/SV_eKvkMeH4zIqE5jE
Application deadlines: spring semester March 15; fall semester October 1
Application will remain open until all seats are filled, possibly past the application deadline.

Apply Today!