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Through truly memorable experiences, products and services, brands can create long-term relationships with their customers. Hang Nguyen, associate professor in the Department of Marketing, joins Broad Matters to explain her research exploring the concept of brand love. Through brand love, customers can fall head over heels for a brand and form lasting, emotional bonds with their products, services and experiences.
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In Other News:
Broad research finds political polarization in financial news can shape investor interpretation and increase trading
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New research from Broad highlights the impact of food insecurity among US workers
Food insecurity is often discussed as a public health issue, but new research shows it's also a workplace issue
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