Dr. Hang Nguyen received her PhD degree in Business Administration with Marketing concentration from the University of Connecticut in 2013 and was a UConn Hall of Fame Award recipient. She is interested in doing research in the areas of Brand and Product Innovation, Social Media Engagement, and Returns on Marketing Investments. Her research won the Emerald Literati Award in 2019 and Several Best Paper Awards at the leading American Marketing Conferences. Her work has been published in the premier Journal of Marketing Research, International Journal of Research in Marketing, Management Science, and Journal of Financial and Quantitative Analysis.Dr. Nguyen is also an outstanding teacher who won several teaching awards at both undergraduate and graduate levels. She is currently teaching Brand Insights (MKT811), Brand Strategy (MKT821) for MBA students and Product Innovation (MKT410) and Product Design (MKT420) for undergraduate students. Prior to her academic career, Dr. Nguyen had ten successful years of professional experience in business consulting, investment, and marketing research. She was involved in important aspects of business such as developing new products, managing brand portfolios, opening new ventures, and promoting foreign direct investment (FDI) to developing countries. She played a significant role in the success of two multi-million dollar projects to promote U.S. and German investment in Vietnam and advised foreign investors who wanted to invest in Asian countries. In the U.S., she worked at Affinnova Inc., a global marketing technology company. She regularly collaborates with global market research firms such as the Kantar Group and Nielsen Corporation.