Audio
Through truly memorable experiences, products and services, brands can create long-term relationships with their customers. Hang Nguyen, associate professor in the Department of Marketing, joins Broad Matters to explain her research exploring the concept of brand love. Through brand love, customers can fall head over heels for a brand and form lasting, emotional bonds with their products, services and experiences.
For more episodes of Broad Matters, subscribe to our podcast on Apple Podcasts, Spotify and Google Podcasts.
In Other News:
Kenneth Bills is an associate professor of accounting and information systems
Audio
New research from Broad explores how state law impacts medical care in hospital
Broad research finds political polarization in financial news can shape investor interpretation and increase trading
Get Connected with Broad:
- Business College Complex
- 632 Bogue St
- East Lansing, MI 48824