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Broad Matters Season 6 Episode 4 - How To Achieve Brand Love

Friday, February 3, 2023
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Through truly memorable experiences, products and services, brands can create long-term relationships with their customers. Hang Nguyen, associate professor in the Department of Marketing, joins Broad Matters to explain her research exploring the concept of brand love. Through brand love, customers can fall head over heels for a brand and form lasting, emotional bonds with their products, services and experiences.

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