Mission
As part of a proud land-grant research university, we create and disseminate business knowledge through collaboration, developing global leaders who positively transform organizations and society.
Vision
Broad Spartans work hard, work smart, and work together to cultivate excellence in the next generation of global business leaders through boundary-pushing research, participative learning experiences, and meaningful community engagement.
Strategic Initiatives
Enhance Undergraduate Programs and Experience
Enhance undergraduate programs and experience through curriculum integration, experiential learning, and student engagement pathways.
Elevate Graduate Programs and Experience
Elevate graduate programs and experience through market-aligned innovation, efficient growth, and revenue generation to support college-wide success.
Expand Research Excellence and Visibility
Expand research excellence and visibility by attracting and retaining top scholars and advancing high-impact, real-world business and societal solutions.
Foster Community Outreach and Belonging
Foster community outreach and belonging to build a vibrant, inclusive environment that drives shared purpose and engagement.
MSU Core Values
Collaboration
Equity
Excellence
Integrity
Respect
Refining Our Direction
As we move forward with Broad strategic plan, we do so with clarity of purpose and confidence in our collective strength. This plan is more than a roadmap—it is a call to action for every member of our community to lead with integrity, curiosity, and care. Together, we will shape a future where Broad students are empowered, faculty and staff are supported, our research shapes the world, and our partnerships spark lasting impact. Grounded in our mission and emboldened by our vision, we are ready to meet the challenges ahead and to create the next chapter of excellence for the Broad College of Business.