Exporting is arguably the most consequential international business (IB) and international marketing (IM) activity undertaken by firms. It is also the backbone of IB initiatives, with MNCs and other large international firms being among the largest exporters. Recently, the anti-globalization theme has regained momentum, especially following the COVID-19 pandemic, the war in Ukraine, and subsequent supply chain bottlenecks. These disruptions have demonstrated the importance of exporting and importing not only for finished goods but also commodities. Paradoxically, as compared to the past, far less research on exporting topics is published in academic journals lately. Research activity on exporting as an alternative to more involved forms of IB/IM engagement does not appear to have gained much momentum among scholars. Our goal in this webinar is to present exporting’s role in IB/IM research and practice. We will also discuss how exporting strategy can respond to fundamental shifts in globalization (e.g., digitalization, anti-globalization, strong dollar), and disruptive changes in global climate (e.g., politics, economic, the pandemic). The webinar will highlight country and company illustrations and will provide various lenses through which scholars and practitioners might approach exporting.

The target audiences include academics, researchers, and practitioners

Key Takeaways:

The ubiquity and importance of exporting within IM/IB

Responding to fundamental global shifts and disruptive forces through exporting

Issues and topics for future export research consideration (areas, conceptualizations, and methods)

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