The Academy of International Business (AIB) holds annual meetings each summer (June-July) in various predetermined locations around the world. Each conference features a combination of plenaries, panels, and papers. All papers presented at AIB conferences go through a double-blind review process. The abstracts of the presented papers are published as a conference proceeding. For more…
Join us as we discuss the challenges organizations face in establishing true customer-centricity and CX and corporate strategy along with the strategies to bring about meaningful change to address them. Dr. Phillips-Husband will also discuss the instructional methods to be used in her course - MKT 879 - Organizational Development and Change as part of…
