After 18 years in consulting, McGraw took a management position at BP in 2018, and then joined AeroFarms in 2020.
AeroFarms, one of the world’s largest indoor vertical farming companies, focuses on growing microgreens and selling them through grocery and foodservice channels. McGraw joined this startup company in 2020, and since then, he’s helped it move to the expansion phase. AeroFarms recently launched a farm in Virginia, with customers like Whole Foods Market, Walmart and Costco. They have plans to expand by building three to five new farms by 2026.
McGraw illuminated for the audience of students how, even when you have experience and the right idea, someone will always question your idea. When he entered AeroFarms, it was still a startup; they only had a small procurement team but needed to make some big purchases. With experience in the field, McGraw was able to step in and plan for the company to successfully and intelligently spend.
He knew he needed to think long term about what would create the best outcome. He knew that a larger procurement team was needed. However, to make changes, he must appeal to the senior executive leadership team. McGraw said, “Procurement is most similar to sales in the sense that you are constantly making commercial deals and trying to persuade people.” He knew how to sell to his audience, and he showed how the choice would benefit them exponentially in the future.
“When you are communicating with different executives, different people, they bring their own perspectives and preferences and biases,” McGraw said about the challenges he faced in trying to appeal to different people.
Eventually, he was able to get every leader on board. With that example, he reminded the class to always start a presentation by letting people know why you are there, to use past documents and case studies to further prove your point, and to know your audience. McGraw ended his presentation by urging students to stay focused on the big picture: It can be easy to want to do a little bit of everything; to succeed, it must be one step at a time.
More information on the upcoming 2023–24 Pung Speaker Series, as well as information on past events, is available via the Full-Time MBA program.