From pioneer to philanthropist: Evelyn Kovacs’ lifelong impact on business and education

Evelyn Kovacs

There was a time when being a female student in a business class was unconventional, as many fields of study, especially business, were overwhelmingly male-dominated. Despite these obstacles, many women emerged as pioneers, breaking down barriers and paving the way for future generations of female leaders. Among these trailblazers was Evelyn Kovacs, a 1961 graduate of the college of business at MSU, whose determination and vision not only reshaped the landscape of her industry but also set a powerful example for women to follow.

Steve and Pearl Kovacs immigrated from Hungary to New Brunswick, New Jersey, where they built a new life and raised two daughters: Elsie Kovacs, born April 27, 1938, and Evelyn Kovacs, born June 9, 1939. Their mother was steadfast in her belief that both girls should receive a proper education. Following her mother’s encouragement, Evelyn and Elsie enrolled at Michigan State University and quickly became dedicated Spartans.

Evelyn was actively involved in the State News, the Spartans Women’s League, and the Block “S” Club. She also worked alongside her sister at a campus dining hall. In addition, Evelyn contributed to a now-discontinued MSU tradition: the Water Carnival. Held on the Red Cedar River each spring, the event featured elaborate floats created by sororities, fraternities, clubs and co-ops that were displayed for three weeks.

Evelyn graduated in 1961 with a degree in general business management, making her one of the first women at MSU to earn a business degree from the college. After graduation, she began her career at an insurance company in New York City before transitioning to Princeton Education Services. She later joined Johnson & Johnson, where she spent much of her career as a financial controller.

After retiring, Evelyn and Elsie bought a location of the Sylvan Learning Institute and ran it together. Evelyn managed the financial side of the business while Elsie oversaw the educational operations — a natural fit, as Elsie had spent 38 years as a high school teacher in New Jersey.

Throughout her long and accomplished career, Evelyn remained deeply committed to giving back to Michigan State University. Her generosity began immediately after graduation when, in 1961, she sent her first donation — a modest yet meaningful $2 contribution. This small gesture marked the beginning of a lifelong tradition of giving. Year after year, Evelyn continued to support MSU, making consistent and generous contributions to various programs and initiatives. Evelyn’s philanthropy was not just about giving money; it reflected her belief in the power of education and the importance of lifting up future generations.

Though Evelyn Kovacs passed away in 2022, at the age of 82, her legacy continues to thrive at Michigan State University. Through her thoughtful estate planning, Evelyn made a profound impact that will be felt for years to come.

Her generous gift is helping to fuel the fight against cancer, supporting groundbreaking research at the College of Human Medicine. Additionally, Evelyn’s contributions to the Broad College of Business are strengthening the programs she championed during her time as a student. Initiatives like Advancing Women in Business and the Dashney Women’s Leadership Accelerator are empowered by her philanthropy, fostering a deeper understanding of women’s leadership in business and society. These programs serve students of all backgrounds, creating lasting change across the MSU community.

Evelyn’s story is one of inspiration and dedication—a testament to her unwavering commitment to her alma mater. Her gift is more than just a donation; it is a lasting legacy that will ensure future generations of Spartans have the resources and opportunities to thrive.

A planned gift, like Evelyn’s, offers an incredible way to leave a meaningful, long-lasting impact on future students. It’s an opportunity to shape the future, providing the tools and support needed for tomorrow’s leaders to succeed.

A planned gift is one such way to advance the common good—an opportunity to make a lasting impact and benefit Spartans in the future.  If you have remembered MSU in your estate plan or if you are interested in learning more about options best for you, please contact:

MSU Office of Gift Planning 
Phone: 800-232-4678 | 517-884-1000 
Email: giftplan@msu.edu

giftplanning.msu.edu