- Kelly Ulrich
- Communications Manager II
- ulrichk1@msu.edu
- (517)-353-7123

From left: Tyler Crockett, Riley Wiegand, Lina Haas, Drew Hacker
Michigan State University’s Sales Leadership Minor continues to shine on the national state, with MSU’s team earning 2nd place overall at the prestigious National Team Selling Competition (NTSC) hosted by Indiana University.
This year’s competition brought together 24 universities, including specialized sales education programs, from across the country. Over three days, teams were challenged to navigate complex, real-world sales scenarios that required strategic preparation, critical thinking, collaboration, and exceptional communication skills. Competitors were evaluated by industry professionals on their ability to manage the sales process, build client relationships and present compelling solutions.
Tyer Crockett (applied engineering sciences senior), Lina Haas(marketing senior), Drew Thacker (marketing senior), and Riley Wiegand (advertising management senior) made up the MSU’s team. They stood amongst the nation’s top sales talent with their professionalism, confidence, and analytical approach. Their strong performance is a testament not only to their individual dedication but also to their rigorous training provided through MSU’s Sales Leadership Minor, one of the leading programs in the country.
The team was coached by Tamara Schantz, a full-time faculty member in the Department of Marketing and the NTSC sales coach. The first-time coach described the experience as meaningful because of incredible talent, hard work, and resilience of her students.
“I was honored to witness their dedication firsthand, from late-night practice session to the confidence they displayed during the competition. Second place wasn’t just a result; it was proof that their effort and teamwork paid off and that we belong among the best. I couldn’t be prouder of what they accomplished,” said Schantz.
Beyond the team’s performance, Schantz hoped students will walk away with confidence, adaptability, and a deeper understanding of what it takes to succeed, not only in sales but in life. Her coaching philosophy centered on supporting students while giving them the space to learn, grow, and make their own decisions.
Schanz said, “By encouraging them to take ownership of their preparation and performance, I help them build crucial traits of successful salespeople. Ultimately, my role is to empower them to succeed on their own terms.”