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  • Biography
    Kevin Budelmann is interested in strategic design for business and society. Kevin is president and co-founder of Peopledesign, a human-centered design firm based in Michigan. In addition to serving as a client advisor, Kevin is an adjunct professor at Northwestern University and Michigan State University and the former global president of IxDA, the Interaction Design Association. He holds degrees from Carnegie Mellon University and the IIT Institute of Design. Kevin's book, "Brand Identity Essentials," is available in six languages and a second edition.

    Kevin Budelmann is president and co-founder of Peopledesign, a professional services firm focused on strategy, brand marketing, and customer experience for the commercial interiors industry. In addition to serving as a client advisor, Kevin is an adjunct professor at Northwestern and MSU and the former global president of IxDA. He holds degrees from Carnegie Mellon and the IIT Institute of Design. Kevin's book, "Brand Identity Essentials," is available in six languages and a second edition.
  • Education
    MDM Innovation 2013, IIT Institute of Design
    BFA Design 1992, Carnegie Mellon University
  • Publications
    Book
    Brand Identity Essentials
    100 Principles for Building Brands

    A lot has been written about brands, but brand builders often lack the structure and approach to make a difference.

    “A model for clarity in a field that rarely has any.”
    - Ralph Caplan, Author of By Design and The Design of Herman Miller.

    https://a.co/d/aqREKyC

    https://peopledesign.com/brand-identity-essentials

  • Courses
    • MKT 886: Human-Centered Design and Innovation (Summary)
  • Links