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  • Biography
    Dr. Keith E. Ferguson is a Lecturer in the Department of Marketing and Department of Management at the Eli Broad College of Business at Michigan State University.  He received his D.B.A. from Kennesaw State University in 2014, an M.B.A. in 2010 from Western Michigan University, and a B.A. from Alma College in 1985.  Dr. Ferguson had the honor of being inducted into the Beta Gamma Sigma International Honor Society chapters at both Western Michigan University and Kennesaw State University.  In addition, Ferguson has had the honor of being selected as a 2017 Broad Integrative Fellow to develop more integrative thinking and teaching among the Broad College Faculty with the long-term objective of enhancing the college's teaching and learning culture, while increasing connections with key corporate partners.

    Dr. Ferguson brings to MSU several years of experience from the medical sales industry and over 20 years of self-employment, founding and successfully operating seven small businesses since 1988.  He has also taught both undergraduate and graduate courses since 2006 at Grand Rapids Community College, Western Michigan University, Aquinas College, Michigan State University, and Florida State University.   

    Dr. Ferguson's research interests include consumer behavior, sustainability, entrepreneurship, innovation, and family business.  He has presented and been a session chair at conferences in the U.S. and Europe.  In addition, he has published in the Journal of Family Business Strategy, International Journal of Management and Enterprise Development, and the International Journal of Business, Marketing, and Decision Sciences.  In 2011, he was awarded the best paper at the Academy of Business Research Spring conference for his work on identifying signals that lead to successfully employing ex-offenders based on his experience.  Ferguson also serves as a reviewer for various journals including:  Journal of Family Business Strategy, Qualitative Market Research, International Marketing Review, European Management Journal, and a conference reviewer for the International Family Enterprise Research Academy (IFERA).
     

    Dr. Ferguson uses both his practical experience and theoretical knowledge to teach MKT 880 (Consumer Decision Making and Behavior) and MGT 843 (Entrepreneurship and Innovation).  He is also an Associate Lecturer and Entrepreneur-in-Residence at Florida State University in the Dr. Persis E. Rockwood School of Marketing.
  • Education
    D.B.A. Marketing 2014, Kennesaw State University
    M.B.A. Marketing 2010, Western Michigan University
    B.A. Marketing 1985, Alma College
  • Publications
    Article
    Smith, D.R., Hair, J.F., & Ferguson, K. (2014). An investigation of the effect of family influence on Commitment-Trust in retailer-vendor strategic partnerships. Journal of Family Business Strategy, 5 (3), 252-263.
    Article
    Hopkins, L., and Ferguson, K.E. (2014).  Looking forward:  The role of multiple regression in family business research. Journal of Family Business Strategy, 5 (1), 52-62.
    Article
    Ferguson, K. E., Hair Jr, J. F., Silva, R. V., Oliveira-Brochado, A., Mollah, H., & Musharuf, M. (2017). Consumer perceptions of sustainability: an exploratory study. International Journal of Business, Marketing, and Decision Sciences, (1).
    Book
    Ferguson, K.E., Sztykiel, J., and Ingram, M. (in press).  Contemporary Product Development: A Focus on Innovation, GT-MAP.  Cognella, San Diego, CA.
    Book
    Ferguson, K.E. and Hopkins, L. (in press).  The Great Facilitator.  Reflections on the Contribution of Joseph F. Hair Jr. to Marketing and Business Research.  Springer
    Article
    Binz, C. A., Ferguson, K. E., Pieper, T. M., & Astrachan, J. H. (2017). Family business goals, corporate citizenship behaviour and firm performance: disentangling the connections. International Journal of Management and Enterprise Development16(1-2), 34-56.

    Article
    Ferguson, K.E., and J.,L., Jackson (2022). Using Invitational Theory and Practice as a Framework for Optimizing Marketing Education. The Journal of Invitational Theory and Practice, 28, 31-44.
    Book
    Ferguson, K.E. (2022).  An Introduction to Entrepreneurship:  An Applied and Theoretical Approach.  Cognella, San Diego, CA.
    Book
    Ferguson, K.E., Ingram, M. and Sztykiel, J., (2023).  Contemporary Product Development: A Focus on Innovation.  Second Edition.  Cognella, San Diego, CA.
    Article
    Elsworth, J., Ferguson, K.E., Kirca, A., Miller, J., & Yidiz, H. (2020). The Home Depot: A digital transformation for customer experience.  Ivey Publishing.
  • Courses
    • MKT 300: Managerial Marketing
    • MKT 302: Consumer & Organizational Buyer Behavior
    • MKT 351: Retail Management
    • MKT 410: Product Innovation/Management
    • MKT 313: Consultative Selling
    • MKT 327: Introduction to Marketing
    • MKT 460: Marketing Strategy
    • MKT 880: COnsumer Decision Making and Behavior
    • MGT 843: Entrepreneurship and Innovation
  • Awards
    • 2017 Broad Integrative Fellow
      The Fellowship was designed to develop more integrative thinking and teaching among the Broad College Faculty with the long-term objective of enhancing the college's teaching and learning culture. 
    • 2017-2018 Eli Broad Outstanding Undergraduate Teaching Award
      This award is given to Instructors that are rated in the top 10% of all faculty in the Broad College
    • 2017-2018 Eli Broad Outstanding Undergraduate Teaching Award
      This award is given to Instructors that are rated in the top 10% of all faculty in the Broad College
    • 2017-2018 Eli Broad Outstanding Undergraduate Teaching Award
      This award is given to Instructors that are rated in the top 10% of all faculty in the Broad College
    • 2021 Outstanding Undergraduate Specialized Faculty Teaching Award at Florida State University
      Recognized for outstanding teaching, difficulty of classes, and student success as determined by GPA
    • 2022 Florida State University Teaching Award in the Major (Undergraduate) at Florida State University
      The university wide award recognizes only 3 professors for their teaching excellence providing a positive role model for students and imparting a respect for truth and love of learning.