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Keith Ferguson

Fixed-Term Faculty
Department: Marketing
Business College Complex
632 Bogue St Rm N370
East Lansing, MI 48824
Phone: (517) 353-6381
Curriculum Vitae
  • Biography
    Dr. Keith E. Ferguson is a Lecturer in the Department of Marketing at the Eli Broad College of Business at Michigan State University.  He received his D.B.A. from Kennesaw State University in 2014, an M.B.A. in 2010 from Western Michigan University, and a B.A. from Alma College in 1985.  Dr. Ferguson had the honor of being inducted into the Beta Gamma Sigma International Honor Society chapters at both Western Michigan University and Kennesaw State University.  In addition, Ferguson has had the honor of being selected as a 2017 Broad Integrative Fellow to develop more integrative thinking and teaching among the Broad College Faculty with the long-term objective of enhancing the college's teaching and learning culture, while increasing connections with key corporate partners.

    Dr. Ferguson brings to MSU several years of experience in the medical sales industry and over 20 years of self-employment, founding and successfully operating several small businesses.  He has taught both undergraduate (Introduction to Business, Marketing, Retailing, Management, Business Communications, Organizational Behavior, Consultative Selling, Sustainability, and Sustainable Remodeling) and graduate (Marketing Management, Electronic Marketing, Marketing Research, and Organizational Theory) courses over the past 12 years.   

    Dr. Ferguson's research interests include consumer behavior, sustainability, entrepreneurship, innovation, and family business.  He has presented and been a session chair at conferences in the U.S. and Europe.  In addition, he has published in the Journal of Family Business Strategy, International Journal of Management and Enterprise Development, and the International Journal of Business, Marketing, and Decision Sciences.  In 2011, he was awarded the best paper at the Academy of Business Research Spring conference for his work on identifying signals that lead to successfully employing ex-offenders based on his experience.  Ferguson also serves as a reviewer for various journals including:  Journal of Family Business Strategy, Qualitative Market Research, International Marketing Review, European Management Journal, and a conference reviewer for the International Family Enterprise Research Academy (IFERA).

    Dr. Ferguson uses both his practical experience and theoretical knowledge to teach MKT 327 (Introduction to Marketing Online) at MSU.  Previously he taught Introduction to Marketing, Consumer and Organizational Behavior, Consultative Selling, Product Innovation/Management, Managerial Marketing, and Retail Management.  
  • Publications
    Smith, D.R., Hair, J.F., & Ferguson, K. (2014). An investigation of the effect of family influence on Commitment-Trust in retailer-vendor strategic partnerships. Journal of Family Business Strategy, 5 (3), 252-263.
    Hopkins, L., and Ferguson, K.E. (2014).  Looking forward:  The role of multiple regression in family business research. Journal of Family Business Strategy, 5 (1), 52-62.
    Ferguson, K. E., Hair Jr, J. F., Silva, R. V., Oliveira-Brochado, A., Mollah, H., & Musharuf, M. (2017). Consumer perceptions of sustainability: an exploratory study. International Journal of Business, Marketing, and Decision Sciences, (1).
    Ferguson, K.E., Sztykiel, J., and Ingram, M. (in press).  Contemporary Product Development: A Focus on Innovation, GT-MAP.  Cognella, San Diego, CA.
    Ferguson, K.E. and Hopkins, L. (in press).  The Great Facilitator.  Reflections on the Contribution of Joseph F. Hair Jr. to Marketing and Business Research.  Springer
    Binz, C. A., Ferguson, K. E., Pieper, T. M., & Astrachan, J. H. (2017). Family business goals, corporate citizenship behaviour and firm performance: disentangling the connections. International Journal of Management and Enterprise Development16(1-2), 34-56.

  • Courses
    • MKT 300: Managerial Marketing
    • MKT 302: Consumer & Organizational Buyer Behavior
    • MKT 351: Retail Management
    • MKT 410: Product Innovation/Management
    • MKT 313: Consultative Selling
    • MKT 327: Introduction to Marketing