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Anita Pansari

Assistant Professor
Department: Marketing
North Business Building
632 Bogue St Rm N302
East Lansing, MI 48824
Phone: (517) 432-6417
Curriculum Vitae
  • Publications
    Pansari Anita and V. Kumar (2018), “Customer Engagement Marketing”, in Customer Engagement Marketing
    Gupta Shaphali, Anita Pansari and V. Kumar (2018), “Global Customer Engagement,” Journal of International Marketing 
    Pansari Anita and V. Kumar (2017), “Customer Engagement- The Construct, Antecedents and Consequences,” Journal of the Academy of Marketing Science.
    Kumar, V. and Anita Pansari (2016),"Competitive Advantage through Engagement," Journal of Marketing Research.
    Kumar, V. and Anita Pansari (2016), “National Culture, Economy, and Customer Lifetime 
    Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global 
    Retailer”, Journal of International Marketing
    Kumar, V. and Anita Pansari (2015),"Measuring the Benefits of Employee Engagement." MIT 
    Sloan Management Review
    Kumar, V. and Anita Pansari (2015), “Aggregate -Level and Individual Level Customer Lifetime Value.” in Handbook of Customer Equity.
    Kumar, V. and Anita Pansari (2014), "The Construct, Measurement, and Impact of Employee Engagement: a Marketing Perspective." Customer Needs and Solutions
    Roy, S. and Anita Pansari (2014), “Owner or Endorser? Investigating the Effectiveness of Celebrity Owners of Sports Teams as Endorsers”. International Journal of Sports Marketing and Sponsorship. 
  • Courses
    • MKT 864 301: Data Mining
    • MKT 865 731: Data Mining
    • MKT 865 730: Emerging Topics In Business
    • MKT 302 001: Consumer and Organisation Behavior
  • Awards
    • Mathew Joseph Emerging Scholar Award
      This award honors a doctoral student scholar who displays exemplary scholarship and a bright future in the marketing discipline.( Received in 2016)
    • Doctoral Fellow at AMA Sheth
      Doctoral Fellow at AMA Sheth Doctoral Consortium in 2016, University of Notre Dame 
    • Who’s Who among Students in American Universities and Colleges
      Recipient of “Who’s Who among Students in American Universities and Colleges” in 2016
    • S. Tamer Cavusgil Award
      Recognizes the article published in Journal of International Marketing ( in 2016) that has made the most significant contribution to the advancement of the practice of international marketing management.
      This award recognizes the best dissertation in marketing during January 2016 to December 2016 ( Received in 2017)
    • MSI Research Initiative on Customer Experience
      This award honors novel research on the broad topic of customer experience.
    • Consortium Fellow, Marketing Strategy Consortium
      2018- Consortium Fellow, Marketing Strategy Consortium, University of Missouri. 
    • Faculty Fellow at AMA Sheth Doctoral Consortium,
      2018- Faculty Fellow at AMA Sheth Doctoral Consortium, University of Leeds.
    • Fellow at Professor’s Institute
      2019 – Fellow at Professor’s Institute, SMU Cox School of Business

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