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Anita Pansari

Assistant Professor
Department: Marketing
Office:
North Business Building
632 Bogue St Rm N302
East Lansing, MI 48824
Phone: (517) 432-6417
Curriculum Vitae
  • Publications
    Article
    Pansari Anita and V. Kumar (forthcoming), “Customer Engagement- The Construct, Antecedents and Consequences.” Journal of the Academy of Marketing Science.
    Kumar, V. and Anita Pansari (2016),"Competitive Advantage through Engagement." Journal of Marketing Research.
    Kumar, V. and Anita Pansari (2016), “National Culture, Economy, and Customer Lifetime 
    Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global 
    Retailer”, Journal of International Marketing, 24 (1), 1-21.
    Kumar, V. and Anita Pansari (2015),"Measuring the Benefits of Employee Engagement." MIT 
    Sloan Management Review, 56 (4), 67-72.
    Kumar, V. and Anita Pansari (2015), “Aggregate -Level and Individual Level Customer Lifetime Value.” in Handbook of Customer Equity, edited by V. Kumar and Denish Shah.
    Kumar, V. and Anita Pansari (2014), "The Construct, Measurement, and Impact of Employee Engagement: a Marketing Perspective." Customer Needs and Solutions, 1(1), 52-67.
    Roy, S. and Anita Pansari (2014), “Owner or Endorser? Investigating the Effectiveness of Celebrity Owners of Sports Teams as Endorsers”. International Journal of Sports Marketing and Sponsorship, 15(2), 89-106.
  • Courses
    • MKT 864 301: Data Mining

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Academy of Marketing Science Competition Winner  
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