Dr. He is an assistant professor of Marketing at Michigan State University. She received her Ph.D. in Marketing from University of California, Los Angeles, and BA in Economics and Statistics with honors from University of Michigan - Ann Arbor. Her research interests are in Quantitative Marketing and Empirical Industrial Organization, with a substantive focus on economics of digitization, user-generated content, platform policy and innovation. She uses a combination of causal inference, structural models and state-of-art machine learning methods to inform marketing and policy decision making. Her research has been published in the Marketing Science, Proceedings of the National Academy of Sciences and Harvard Business Review. In addition, her research has been mentioned by multiple media outlets including Wall Street Journal, The Economist, New York Times, CNBC, and others.