It takes on average 66 days to adopt a new habit. There have been 335 days since the first state lockdown. By now, consumers have adopted new habits that are transforming the business landscape. As the impact of the pandemic continues to unfold, what can you do to fully embrace the new business reality? How might you leverage consumers’ new habits, needs and expectations? Are there growth opportunities among these pandemic-related challenges? Ayalla Ruvio, Ph.D., Marketing Professor in the Broad College of Business, will share observations of how businesses are rebounding with a focus on consumers’ product and service needs. Attendees will learn key questions to ask of their business operations while keeping an eye on the horizon and preparing for a post-pandemic consumer reality.

Session Presenter

Ayalla Ruvio, Ph.D., is an applied consumer behavior researcher who focuses on issues such as identity and consumption, material vs. experiential consumption, consumer arrogance, and cross-cultural consumer behavior. Her research has been published in refereed journals including the International Journal of Research in Marketing, Journal of Academy of Marketing Science, Journal of Product Innovation Management, Journal of Business Research, and Leadership Quarterly. She is the co-editor of the volume on “Consumer Behavior” in the International Encyclopedia of Marketing and the book “Identity and Consumption”. Prior to joining the Broad College faculty, she was an assistant professor at the University of Haifa and Temple University and a visiting professor at the University of Michigan. Her research has featured in numerous media outlets all over the world, including CNN, the TODAY show, Good Morning America, TIME magazine, The New York Times, Forbes, Consumer Reports, The Daily Telegraph, The Atlantic, The Telegraph, and the Toronto STAR.