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Ayalla Ruvio

Associate Professor
Department: Marketing
North Business Building
632 Bogue St Rm N304
East Lansing, MI 48824
Phone: (517) 432-6467
  • Biography
    Dr. Ayalla Ruvio is an applied consumer behavior researcher who focuses on issues such as identity and consumption, material vs. experiential consumption, consumer arrogance, and cross-cultural consumer behavior. Her research has been published in refereed journals including the International Journal of Research in MarketingJournal of Academy of Marketing Science, Journal of Product Innovation Management, Journal of Business Research, and Leadership Quarterly. She is the co-editor of the volume on "Consumer Behavior" in the International Encyclopedia of Marketing and the book "Identity and Consumption". Prior to joining the Broad College faculty, she was an assistant professor at the University of Haifa and Temple University and a visiting professor at the University of Michigan. Her research has featured in numerous media outlets all over the world, including CNN, TODAY show, Good Morning America, TIME magazine, The New York Times, Forbes, Consumer Reports, The Daily Telegraph, The Atlantic, The Telegraph, and the Toronto STAR.
  • Publications
    Ruvio, A., Bagozzi, R., Hult, T. & Spreng, R. (Forthcoming). Bragging, inflated self-worth, and superiority: A focus on consumer arrogance. Journal of Academy of Marketing Science.

    Bagozzi, R., Ruvio, A. & Xie, C. (Forthcoming). The material self. International Journal of Research in Marketing.
    Chaplin, N.L, Lowrey, T., Ruvio, A. Shrum, L.J. & Vohs, K. D. (2020). Age Differences in Children's Happiness from Material Goods and Experiences: The Role of Memory and Theory of Mind. International Journal of Research in Marketing, 37.
    Mangus, S. & Ruvio A. (2019). Do opposites attract? Assimilation and differentiation as relationship building strategies. Journal of Personal Selling & Sales Management.39(1), 60-80.
    Ruvio, A. & Belk, R. (2018). Strategies of the extended self: the role of possessions in transgenders’ conflicted selves. Journal of Business Research, 88, 102-110.
    Dose, D., Walsh, G., Ruvio, A. & Segev, S. (2018). Investigating links between cultural orientation and culture outcomes: Immigrants from the former Soviet Union to Israel and Germany. Journal of Business Research, 82, 281-289.
    Ruvio, A. & Shoham, A. (2016). “Consumers’ arrogance: Cross cultural and sub-cultural conceptualization of consumers’ aspiration for superiority.” Journal of Business Research. 69 (10), 3989–3997.

    Ruvio, A., Somer, E. & Rindfleisch, A. (2014). “When bad gets worse: The amplifying effect of materialism on traumatic stress following terrorist attacks.” Journal of Academy of Marketing Science. 42 (1), 90-101.

    Ruvio, A., Shoham, A., Vigoda, E. & Schwabsky, N. (2014).  “Organizational innovativeness: Construct development and cross-cultural validation.” Journal of Product Innovation Management. 31 (5), 878–1124.
    Ruvio, A., Somer, E., & Rindfleisch, A. (2013). When bad gets worse: the amplifying effect of materialism on traumatic stress and maladaptive consumption. Journal of the Academy of Marketing Science, 1-12.
    Ruvio, A. A., & Belk, R. W. (Eds.). (2013). The Routledge Companion to Identity and Consumption. Routledge.
    Ruvio, A., Gavish, Y., & Shoham, A. (2013). Consumer's doppelganger: A role model perspective on intentional consumer mimicry. Journal of Consumer Behaviour, 12(1), 60-69.
    Bagozzi, R. and Ruvio, A. (Eds.) (2011). Consumer Behavior, International Encyclopedia of Marketing. John Wiley & Sons Ltd.
    Segev, R., Shoham, A., & Ruvio, A. (2012). What Does this Gift Say about Me, You, and Us? The Role of Adolescents"™ Gift Giving in Managing their Impressions among their Peers. Psychology & Marketing, 29(10), 752-764.
    Shoham, A., Vigoda-Gadot, E., Ruvio, A., & Schwabsky, N. (2012). Testing an organizational innovativeness integrative model across cultures. Journal of Engineering and Technology Management, 29(2), 226-240.
    Hirschman, E. C., Ruvio, A. A., & Touzani, M. (2011). Breaking bread with Abraham"™s children: Christians, Jews and Muslims"™ holiday consumption in dominant, minority and diasporic communities. Journal of the Academy of Marketing Science, 39(3), 429-448.
    Ruvio, A. A., & Shoham, A. (2011). Aggressive driving: A consumption experience. Psychology & Marketing, 28(11), 1089-1114.
    Ruvio, A. A., & Shoham, A. (2011). A multilevel study of nascent social ventures. International Small Business Journal, 29(5), 562-579.
    Ruvio, A., & Shoham, A. (2007). Innovativeness, exploratory behavior, market mavenship, and opinion leadership: An empirical examination in the Asian context. Psychology & Marketing, 24(8), 703-722.
    Ruvio, A., Rosenblatt, Z., & Hertz-Lazarowitz, R. (2010). Entrepreneurial leadership vision in nonprofit vs. for-profit organizations. The Leadership Quarterly, 21(1), 144-158.
    Ruvio, A. (2008). Unique like everybody else? The dual role of consumers' need for uniqueness. Psychology & Marketing, 25(5), 444-464.
    Ruvio, A., Shoham, A., & Brencic, M. M. (2008). Consumers' need for uniqueness: short-form scale development and cross-cultural validation. International Marketing Review, 25(1), 33-53.
    Shoham, A., & Ruvio, A. (2008). Opinion leaders and followers: A replication and extension. Psychology & Marketing, 25(3), 280-297.
  • Courses
    • MKT 805: Marketing Management (Graduate level)
    • PIM 863: Marketing Systems (EMBA)
    • PIM 862: Customer and Competitor Analysis (EMBA)
    • MKT 302: Consumer Behavior (Undergraduate level)
    • MKT 807: Consumer insights (MSMR)
    • MKT 807: Consumer insights (MBA)
    • MKT 491: Study abroad in Israel - The startup nation
    • MBA 820: Marketing Management
    • MBA 830: Marketing Strategy Execution
  • Awards
    • American Marketing Association’s Professor of the Year
      at Temple University

    • Marketing Department MBA teaching award
      At Michigan State University 204

    • Instructor Excellence Award for the Executive MBA Program - Board College of Business, MSU.
      At Michigan State University 2018
    • Executive MBA 2019 Faculty of Excellence Award
      Students of the EMBA class of 2019.
    • Instructor Excellence Award for the Executive MBA Program
      Board College of Business, MSU 2018
    • Executive MBA 2019 Faculty of Excellence Award
      Students of the EMBA class of 2019
  • Media Mentions
  • Links

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