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Ayalla Ruvio

Associate Professor
Department: Marketing
Office:
North Business Building
632 Bogue St Rm N304
East Lansing, MI 48824
Phone: (517) 432-6467
Curriculum Vitae
  • Biography
    Dr. Ayalla Ruvio is an applied consumer behavior researcher who focuses on issues such as identity and consumption, material vs. experiential consumption, consumer arrogance, and cross-cultural consumer behavior. Her research has been published in refereed journals including the International Journal of Research in MarketingJournal of Academy of Marketing Science, Journal of Product Innovation Management, Journal of Business Research, and Leadership Quarterly. She is the co-editor of the volume on "Consumer Behavior" in the International Encyclopedia of Marketing and the book "Identity and Consumption". Prior to joining the Broad College faculty, she was an assistant professor at the University of Haifa and Temple University and a visiting professor at the University of Michigan. Her research has featured in numerous media outlets all over the world, including CNN, TODAY show, Good Morning America, TIME magazine, The New York Times, Forbes, Consumer Reports, The Daily Telegraph, The Atlantic, The Telegraph, and the Toronto STAR.
  • Publications
    Article
    Ruvio, A., Bagozzi, R., Hult, T. & Spreng, R. (Forthcoming). Bragging, inflated self-worth, and superiority: A focus on consumer arrogance. Journal of Academy of Marketing Science.
    https://link.springer.com/article/10.1007/s11747-020-00725-3

    Article
    Bagozzi, R., Ruvio, A. & Xie, C. (Forthcoming). The material self. International Journal of Research in Marketing.
    https://www.sciencedirect.com/science/article/abs/pii/S016781162030029X
    Article
    Chaplin, N.L, Lowrey, T., Ruvio, A. Shrum, L.J. & Vohs, K. D. (2020). Age Differences in Children's Happiness from Material Goods and Experiences: The Role of Memory and Theory of Mind. International Journal of Research in Marketing, 37.
    https://www.sciencedirect.com/science/article/abs/pii/S0167811620300045
    Article
    Mangus, S. & Ruvio A. (2019). Do opposites attract? Assimilation and differentiation as relationship building strategies. Journal of Personal Selling & Sales Management.39(1), 60-80.
    Article
    Ruvio, A. & Belk, R. (2018). Strategies of the extended self: the role of possessions in transgenders’ conflicted selves. Journal of Business Research, 88, 102-110.
    Article
    Dose, D., Walsh, G., Ruvio, A. & Segev, S. (2018). Investigating links between cultural orientation and culture outcomes: Immigrants from the former Soviet Union to Israel and Germany. Journal of Business Research, 82, 281-289.
    Article
    Ruvio, A. & Shoham, A. (2016). “Consumers’ arrogance: Cross cultural and sub-cultural conceptualization of consumers’ aspiration for superiority.” Journal of Business Research. 69 (10), 3989–3997.

    Article
    Ruvio, A., Somer, E. & Rindfleisch, A. (2014). “When bad gets worse: The amplifying effect of materialism on traumatic stress following terrorist attacks.” Journal of Academy of Marketing Science. 42 (1), 90-101.

    Article
    Ruvio, A., Shoham, A., Vigoda, E. & Schwabsky, N. (2014).  “Organizational innovativeness: Construct development and cross-cultural validation.” Journal of Product Innovation Management. 31 (5), 878–1124.
    Article
    Ruvio, A., Somer, E., & Rindfleisch, A. (2013). When bad gets worse: the amplifying effect of materialism on traumatic stress and maladaptive consumption. Journal of the Academy of Marketing Science, 1-12.
    Book
    Ruvio, A. A., & Belk, R. W. (Eds.). (2013). The Routledge Companion to Identity and Consumption. Routledge.
    Article
    Ruvio, A., Gavish, Y., & Shoham, A. (2013). Consumer's doppelganger: A role model perspective on intentional consumer mimicry. Journal of Consumer Behaviour, 12(1), 60-69.
    Book
    Bagozzi, R. and Ruvio, A. (Eds.) (2011). Consumer Behavior, International Encyclopedia of Marketing. John Wiley & Sons Ltd.
    Article
    Segev, R., Shoham, A., & Ruvio, A. (2012). What Does this Gift Say about Me, You, and Us? The Role of Adolescents"™ Gift Giving in Managing their Impressions among their Peers. Psychology & Marketing, 29(10), 752-764.
    Article
    Shoham, A., Vigoda-Gadot, E., Ruvio, A., & Schwabsky, N. (2012). Testing an organizational innovativeness integrative model across cultures. Journal of Engineering and Technology Management, 29(2), 226-240.
    Article
    Hirschman, E. C., Ruvio, A. A., & Touzani, M. (2011). Breaking bread with Abraham"™s children: Christians, Jews and Muslims"™ holiday consumption in dominant, minority and diasporic communities. Journal of the Academy of Marketing Science, 39(3), 429-448.
    Article
    Ruvio, A. A., & Shoham, A. (2011). Aggressive driving: A consumption experience. Psychology & Marketing, 28(11), 1089-1114.
    Article
    Ruvio, A. A., & Shoham, A. (2011). A multilevel study of nascent social ventures. International Small Business Journal, 29(5), 562-579.
    Article
    Ruvio, A., & Shoham, A. (2007). Innovativeness, exploratory behavior, market mavenship, and opinion leadership: An empirical examination in the Asian context. Psychology & Marketing, 24(8), 703-722.
    Article
    Ruvio, A., Rosenblatt, Z., & Hertz-Lazarowitz, R. (2010). Entrepreneurial leadership vision in nonprofit vs. for-profit organizations. The Leadership Quarterly, 21(1), 144-158.
    Article
    Ruvio, A. (2008). Unique like everybody else? The dual role of consumers' need for uniqueness. Psychology & Marketing, 25(5), 444-464.
    Article
    Ruvio, A., Shoham, A., & Brencic, M. M. (2008). Consumers' need for uniqueness: short-form scale development and cross-cultural validation. International Marketing Review, 25(1), 33-53.
    Article
    Shoham, A., & Ruvio, A. (2008). Opinion leaders and followers: A replication and extension. Psychology & Marketing, 25(3), 280-297.
  • Courses
    • MKT 805: Marketing Management (Graduate level)
    • PIM 863: Marketing Systems (EMBA)
    • PIM 862: Customer and Competitor Analysis (EMBA)
    • MKT 302: Consumer Behavior (Undergraduate level)
    • MKT 807: Consumer insights (MSMR)
    • MKT 807: Consumer insights (MBA)
    • MKT 491: Study abroad in Israel - The startup nation
    • MBA 820: Marketing Management
    • MBA 830: Marketing Strategy Execution
  • Awards
    • American Marketing Association’s Professor of the Year
      at Temple University

    • Marketing Department MBA teaching award
      At Michigan State University 204



    • Instructor Excellence Award for the Executive MBA Program - Board College of Business, MSU.
      At Michigan State University 2018
    • Executive MBA 2019 Faculty of Excellence Award
      Students of the EMBA class of 2019.
    • Instructor Excellence Award for the Executive MBA Program
      Board College of Business, MSU 2018
    • Executive MBA 2019 Faculty of Excellence Award
      Students of the EMBA class of 2019
  • Media Mentions
    • Article
      This natural tendency is the secret to big sales!
      When people go shopping, whether it be for groceries or a new car, they want to feel good about their purchase. Whether that be because of a discount, certain special features on said product, or perhaps because of how exclusive or expensive the item is, nobody wants to walk out of a store feeling like they’ve been taken advantage of or made a fool. On the contrary, as consumers, we want to feel special.Pulling on that string a bit further, it
      Date: 06-30-2020
      View Mention
    • Article
      Selling something? Tap into consumer arrogance - Deny it you might, but even modest consumers brag about their purchases every once in a while. But can marketers leverage our tendency to brag about our buys to market products or services more successfully?
      Date: 06-25-2020
      View Mention
    • Article
      Arrogance is often seen as a ‘negative’ behaviour – a sign that a person is self-centred and lacking empathy. But could boastfulness be a good thing in some situations? Dr. Ayalla Ruvio, an associate professor at Michigan State University, explains the value of bragging in a consumer context.
      Date: 08-14-2020
      View Mention
  • Links