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Ayalla Ruvio

Assistant Professor
Department: Marketing
Office:
Business College Complex
632 Bogue St Rm N304
East Lansing, MI 48824
Phone: (517) 432-6467
Curriculum Vitae
  • Biography
    Dr. Ayalla Ruvio is an applied consumer behavior researcher who focuses on issues such as identity and consumption, material vs. experiential consumption, consumer arrogance, and cross-cultural consumer behavior. Her research has been published in refereed journals including the Journal of Academy of Marketing Science, Psychology & Marketing, Journal of Product Innovation Management, Journal of Business Research, and Leadership Quarterly. She is the co-editor of the volume on "Consumer Behavior" in the International Encyclopedia of Marketing and the book "Identity and Consumption". Prior to joining the Broad College faculty, she was an assistant professor at the University of Haifa and Temple University and a visiting professor at the University of Michigan. Her research has featured in numerous media outlets all over the world, including the CNN, TODAY show, Good Morning America, TIME magazine, The New York Times, Forbes, Consumer Reports, The Daily Telegraph, The Atlantic, The Telegraph, and the Toronto STAR.  






  • Publications
    Article
    Mangus, S. & Ruvio A. (Forthcoming). Do opposites attract? Assimilation and differentiation as relationship building strategies. Journal of Personal Selling & Sales Management.
    Article
    Ruvio, A. & Belk, R. (2018). Strategies of the extended self: the role of possessions in transgenders’ conflicted selves. Journal of Business Research, 88, 102-110.
    Article
    Dose, D., Walsh, G., Ruvio, A. & Segev, S. (2018). Investigating links between cultural orientation and culture outcomes: Immigrants from the former Soviet Union to Israel and Germany. Journal of Business Research, 82, 281-289.
    Article
    Ruvio, A. & Shoham, A. (2016). “Consumers’ arrogance: Cross cultural and sub-cultural conceptualization of consumers’ aspiration for superiority.” Journal of Business Research. 69 (10), 3989–3997.

    Article
    Ruvio, A., Somer, E. & Rindfleisch, A. (2014). “When bad gets worse: The amplifying effect of materialism on traumatic stress following terrorist attacks.” Journal of Academy of Marketing Science. 42 (1), 90-101.

    Article
    Ruvio, A., Shoham, A., Vigoda, E. & Schwabsky, N. (2014).  “Organizational innovativeness: Construct development and cross-cultural validation.” Journal of Product Innovation Management. 31 (5), 878–1124.
    Article
    Ruvio, A., Somer, E., & Rindfleisch, A. (2013). When bad gets worse: the amplifying effect of materialism on traumatic stress and maladaptive consumption. Journal of the Academy of Marketing Science, 1-12.
    Book
    Ruvio, A. A., & Belk, R. W. (Eds.). (2013). The Routledge Companion to Identity and Consumption. Routledge.
    Article
    Ruvio, A., Gavish, Y., & Shoham, A. (2013). Consumer's doppelganger: A role model perspective on intentional consumer mimicry. Journal of Consumer Behaviour, 12(1), 60-69.
    Book
    Bagozzi, R. and Ruvio, A. (Eds.) (2011). Consumer Behavior, International Encyclopedia of Marketing. John Wiley & Sons Ltd.
    Article
    Segev, R., Shoham, A., & Ruvio, A. (2012). What Does this Gift Say about Me, You, and Us? The Role of Adolescents"™ Gift Giving in Managing their Impressions among their Peers. Psychology & Marketing, 29(10), 752-764.
    Article
    Shoham, A., Vigoda-Gadot, E., Ruvio, A., & Schwabsky, N. (2012). Testing an organizational innovativeness integrative model across cultures. Journal of Engineering and Technology Management, 29(2), 226-240.
    Article
    Hirschman, E. C., Ruvio, A. A., & Touzani, M. (2011). Breaking bread with Abraham"™s children: Christians, Jews and Muslims"™ holiday consumption in dominant, minority and diasporic communities. Journal of the Academy of Marketing Science, 39(3), 429-448.
    Article
    Ruvio, A. A., & Shoham, A. (2011). Aggressive driving: A consumption experience. Psychology & Marketing, 28(11), 1089-1114.
    Article
    Ruvio, A. A., & Shoham, A. (2011). A multilevel study of nascent social ventures. International Small Business Journal, 29(5), 562-579.
    Article
    Ruvio, A., Rosenblatt, Z., & Hertz-Lazarowitz, R. (2010). Entrepreneurial leadership vision in nonprofit vs. for-profit organizations. The Leadership Quarterly, 21(1), 144-158.
    Article
    Ruvio, A. (2008). Unique like everybody else? The dual role of consumers' need for uniqueness. Psychology & Marketing, 25(5), 444-464.
    Article
    Ruvio, A., Shoham, A., & Brencic, M. M. (2008). Consumers' need for uniqueness: short-form scale development and cross-cultural validation. International Marketing Review, 25(1), 33-53.
    Article
    Shoham, A., & Ruvio, A. (2008). Opinion leaders and followers: A replication and extension. Psychology & Marketing, 25(3), 280-297.
    Article
    Ruvio, A., & Shoham, A. (2007). Innovativeness, exploratory behavior, market mavenship, and opinion leadership: An empirical examination in the Asian context. Psychology & Marketing, 24(8), 703-722.
  • Courses
    • MKT 805: Marketing Management (Graduate level)
    • PIM 863: Marketing Systems (EMBA)
    • PIM 862: Customer and Competitor Analysis (EMBA)
    • MKT 302: Consumer Behavior (Undergraduate level)
  • Links