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Broad Matters Season 1 Episode 3 - The Gift of Marketing: Retailers Hope for the Holidays

Wednesday, November 22, 2017
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The last episode of 2017! ‘Tis the season of gift giving! Still, consumers are changing, and companies are responding with new ways to shop both online and in stores. Hosts Don Conlon and Caroline Brooks talk with Marketing Assistant Professor Dr. Ayalla Ruvio about what to expect this Black Friday, and other holiday seasons in the future.

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