MSI Consortium – Revisiting Export Strategy: Research and Practice
MSI Consortium – Revisiting Export Strategy: Research and Practice
Exporting is arguably the most consequential international business (IB) and international marketing (IM) activity undertaken by firms. It is also the backbone of IB initiatives, with MNCs and other large international firms being among the largest exporters. Recently, the anti-globalization theme has regained momentum, especially following the COVID-19 pandemic, the war in Ukraine, and subsequent…