Eli Broad University Professor of Business
Senior Advisor to the Dean for Integrative Research & Outreach
Department: Dean's Office
Office: N307 Business College Complex
Product design and development processes; decision support; pricing and price perception.
- Dr. Calantone has authored over 400 peer reviewed journal and proceedings articles (indexed in Google Scholar), 5 books and several book chapters. Publications appear in journals such as: Marketing Science, Management Science, Decision Sciences, IEEE Trans. on Engineering Management, Journal of Marketing, Journal of Marketing Research, R&D Management, Journal of Product Innovation Management, Academy of Management Journal, Strategic Management Journal, and International Journal of Research in Marketing.