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Admission Criteria

Acceptance into the M.S. in Customer Experience Management program is competitive, with applications accepted on a “rolling calendar” basis. Interested applicants are welcome to apply throughout the year to any of the three cohort options (August, January, and May) ahead of the application deadline for that option (July 1, December 1, and March 1, respectively). The two-part application process consists of completing a graduate school admissions application with the MSU Office of Admissions and submitting a persona and recorded presentation to the M.S. in the CXM admissions team.

*We are currently accepting applications for cohorts starting in 2023. Applicants can apply for January 2023 (apply by December 1st), May 2023 (apply by March 1st), or late August 2023 (apply by July 1st) start. These cohorts are offered entirely online at a part-time pace specifically designed for working professionals.

The Master of Science in Customer Experience Management graduate application form is now available, and applicants can begin applying for January 2023, May 2023, or late August 2023.

Academic Credentials

The minimum standards for admission to the program are as follows:

  1. A bachelor’s degree from a recognized educational institution.
  2. A cumulative grade-point average of at least 3.0 from all institutions attended.

Steps to Apply

  1. Start your online application to the M.S. in Customer Experience Management program
    • The application can be saved and edited so additional documents can be uploaded: Graduate School Application
      • Note: Within the application “Other Information” section, select the “Major Preference” drop-down and choose “Customer Experience Management (Online Program) (Masters) to apply to this program.
  2. Complete the M.S. in Customer Experience Management Application Checklist
  3. Recommenders complete the MS-CXM Recommendation Letter Form in lieu of application system letters (only two letter forms are required, not three)
    •  Please follow the steps below regarding application system recommendation letters:
      • The application system will state that applications need three recommendation letters with their application which is not correct as only two are required, applicants for the MS-CXM program should instead follow the process below:
        • Have two recommenders download the MS-CXM Recommendation Letter Form
        • Applicants should then enter the email addresses of only two recommenders into the application system. The MS-CXM program will waive the third letter on the back end.
          • Note: If the application system requires the email address of a third recommender to progress, applicants can enter in to have the third letter waived.
        • The recommender should then upload the MS-CXM Recommendation Letter Form to the email they receive from the application system. Alternatively, recommenders can email their form to (email link is preferred). 
          • Note: Recommenders should complete the MS-CXM Recommendation Letter Form in lieu of written letters; formal written letters are not needed to apply for this program. Questions can be sent to
  4. Submit your application and pay the application fee.
    • After you complete the first part of the graduate school application, you will gain access to the Graduate Education Student Portal. This allows you to check your application status, send e-messages to the department, upload any additional documents and request and check the status of your letters of application.
    • You can also attach unofficial transcripts to the online application.
  5. Complete a persona and recorded presentation.
    • After you complete the graduate school application, please review the MS-CXM Applicant Exercises document and follow the steps included in MS-CXM Application Checklist to submit persona and video presentation requirement.

Ask the MS-CXM team a question

Provide your name and email address to to connect with the MS-CXM team.


Official transcripts of all academic coursework completed in colleges and universities other than MSU must be provided to us directly from the institution(s) you attended and received before the application deadline.

If your transcripts are on file at MSU, additional official transcripts do not need to be requested.

Official transcripts that can be sent electronically can be emailed directly from your undergraduate institution to: Hard-copy transcripts can be mailed to the address below. Please make sure to attach electronic copies of your transcripts to your MS-CXM application in addition to having hard-copy documents mailed to MSU admissions:

Michigan State University
Office of Admissions
426 Auditorium Road
East Lansing, MI 48824