4 top podcasts for marketing majors in 2025

At the Broad College of Business, a marketing major equips students with the skills and insights needed to lead in a rapidly evolving marketplace. As students explore marketing concepts both in and beyond the classroom, tools like podcasts can be valuable for staying current. From trend-driven insights to in-depth case studies, marketing-focused podcasts offer a convenient way to strengthen critical thinking and stay engaged with the latest in the field.

To help you stay informed and inspired, here are some marketing podcasts that every Broad marketing major should consider adding to their playlist.

For marketing major’s seeking candid conversations that serve as a masterclass in C-suite marketing, listen to The CEO’s Guide to Marketing. Recent episodes feature renowned marketers and executives from the NFL, Meta, Rare Beauty, and Hasbro, each sharing strategies and stories on elevating marketing’s role in the C-suite.

The show emphasizes marketing’s integration with broader business objectives, in a no-nonsense manner. It’s a great listen for students looking to gain real-world insights on brand management and data-driven decision making. The strategic communication campaigns shared can help marketing students start thinking like a CMO.

In January, the podcast featured MSU alumni and Ally Financial chief marketing officer, Andrea Brimmer (B.A. Advertising ’87). In the episode, Brimmer breaks down ways to facilitate value creation for a brand and shares what can get in the way of this process. She shares challenges in the CMO tenure and discusses the rapid pace of change in the industry.

Check out The CEO’s Guide to Marketing on Apple Podcasts, Spotify or their webpage.

Busy students looking to learn on the go will appreciate the bite-sized episodes from Marketing School. With 3,000 episodes and counting, they air every day, and the podcast prides itself on providing actionable digital marketing lessons in under 20 minutes. Listeners can expect to learn the latest in SEO, content marketing, social media and conversion optimization. The experienced hosts and frequent content stream can help new marketers quickly craft their own unique approach to the field.

Check out Marketing School on Apple Podcasts, Spotify or their webpage.

The Digital Marketing Podcast offers a global perspective on current tools and tactics shaping the digital marketing landscape. This weekly show helps listeners stay updated on emerging trends and is designed to be easily digested during a daily commute. It delivers a steady stream of industry expertise on topics such as digital advertising, email campaigns and social media strategy, catering to both newcomers and experienced marketers.

Experts blend commentary with practical strategy, featuring voices like viral strategists, AI specialists and an editor from Harvard Business Review. The result is a clear connection between theory and real-world applications. This podcast is a great listen to check-in and stay up to date on the latest in digital marketing.

Check out The Digital Marketing Podcast on Apple Podcasts, Spotify or their webpage.

Featuring casual discussions on traditional and digital marketing, Marketing Over Coffee is perfect for students who want a blend of classic and contemporary marketing topics. This weekly show is around 20 minutes long and serves as a perfect morning coffee chat to get quick tips and tricks.

Expect to stay up to date on social networks, SEO, SEM, copywriting and offline marketing campaigns. The show also answers listener questions, providing an opportunity for students who listen carefully to ask and gain thoughtful responses. Marketing Over Coffee aims to intersect marketing and technology — this focus helps students merge understanding of consumer behavior with evolving innovations.

Check out “Marketing Over Coffee” on Apple Podcasts, Spotify or their webpage.

Broad’s marketing curriculum stresses understanding how to connect marketing concepts and tools to business objectives. As a college tuned into cross-functional business knowledge, the Broad marketing department teaches integration with other business functions and societal processes. The above podcasts give you another angle to digest and understand those functions and processes through real-world case studies and commentary.