Broad’s M.S. in Marketing Research earns STEM designation

In the marketing world, artificial intelligence and technology are reimagining customer service and the consumer experience. Demand is growing for leaders who are well equipped to navigate these rapid market changes and can deploy digital strategies to innovate and solve problems.

Answering this call, the Broad College’s Master of Science in Marketing Research program has earned STEM designation, taking effect for the program’s incoming class of Spartans this fall.

“Awarding STEM designation for the MSMR program further enriches the value of our already top-ranked program,” Jessica Richards, director of the program, said.

Ayalla Ruvio, associate professor of marketing and academic director of the program, also noted, “The STEM designation for the MSMR program reflects its quality and rigor. As the leading program in the country, we strive to provide our students with a cutting-edge education at the highest level that will set their career paths up for success.”

The MSMR program, ranked No. 1 in marketing research globally by QS World, equips future marketers and market researchers with top-tier analytics and customer insights skills critical to the success of any company and industry. The program offers flexible options for students and working professionals, including in-person and online formats, as well as dual enrollment for current MSU undergraduate students.

This new status for the program also expands opportunities for international students seeking post-graduation employment in the United States. Normally, international students with an F-1 visa are eligible to apply for up to 12 months of Optional Practical Training, which allows them to gain training to complement their field of study in the U.S. upon graduation. Students who graduate with a STEM-designated degree can apply to extend that training for an additional 24 months, which provides them a better chance at acquiring a work visa or even citizenship.

“Having a STEM designation will provide our students with greater career opportunities, and its attractiveness to international students will ensure they will have a more diverse and inclusive learning experience,” Ruvio said.

“The demand for our MSMR program is soaring,” Richards added, “and this honorable designation provides graduates with a significant competitive edge, propelling their careers forward and opening doors to extraordinary professional opportunities.”

To learn more about each of the Broad College’s STEM-designated programs, visit the Full-Time MBA, M.S. in Accounting, M.S. in Business Data Science and Analytics, M.S. in Finance and M.S. in Marketing Research pages.