The marketing faculty at the Michigan State University Broad College of Business are among the best in the world. Meet our faculty currently working with Ph.D. students in the marketing doctoral program below.
New product design processes, predictive analytics, decision support systems in business, innovation, diffusion and market segmentation
International business, global supply chain management, global strategy and marketing strategy
Brand and product management, strategic relationships and marketing-finance interface
Identity and consumption, consumer decision making on new products and cross-cultural consumer behavior
Global strategy and marketing strategy