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Anjana Susarla

Omura-Saxena Professor in Responsible AI
Department: Accounting and Information Systems
Office:
North Business Building
632 Bogue St Rm N259
East Lansing, MI 48824
Phone: (517) 432-8350
  • Biography
    Anjana Susarla holds the Omura-Saxena Professorship in Responsible AI at the Broad College of Business. She earned an undergraduate degree in Mechanical Engineering from the Indian Institute of Technology, Chennai; a graduate degree in Business Administration from the Indian Institute of Management, Calcutta; and Ph.D. in Information Systems from the University of Texas at Austin. Her research interests include the economics of information systems, social media analytics and the economics of artificial intelligence. Her work has appeared in several academic journals and peer-reviewed conferences such as Academy of Management Conference, Conference on Knowledge Discovery and Data Mining, Conference on Neural Information Processing Systems (Neurips), Information Systems Research, International Conference in Information Systems, International Conference on Learning Representations (ICLR), Journal of Management Information Systems, Management Science and MIS Quarterly. She has served on and serves on the editorial boards of Information Systems Research and MIS Quarterly. 

    Anjana Susarla has received several awards for her research. She been a recipient of the William S. Livingston Award for Outstanding Graduate Students at the University of Texas, a Steven Schrader Best Paper Finalist at the Academy of Management, the Association of Information Systems Best Publication Award, a Runner-Up for Information Systems Research Best Published Paper Award and the Microsoft Prize by the International Network of Social Networks Analysis Sunbelt Conference. She has worked in consulting and led experiential projects with several companies. Her research has received grants and funding from several institutions including the National Library of Medicine (a division of the National Institute of Health). 

    Professor Susarla has given several invited talks at industry and academic events and has been a commentator on algorithmic bias and digital transformation. She has been interviewed in and had her op-eds and research quoted and published in several media outlets such as the Associated Press, Atlanta Journal Constitution, BBC, Business Insider, Business Standard, CBS, Channel News Asia, Chicago Tribune, The Conversation, The Daily Beast, 
    Deutsche Welle, Economic Times, El Pais, Esquire, Euronews, Fast Company, Fox News, Gizmodo, Haaretz, the Hindu, Houston Chronicle, Huffington Post, India Today, Michigan Public Radio, Marketplace Morning Report, The Mint, Nasdaq, National Public Radio, NBC, NDTV, Newsweek, Nieman Lab, Nikkei, OneZero, Outlook India, PBS, Pew Research, Philadelphia Inquirer, the Print, Quartz, Salon, Scientific American, Sirius XM, Slate, Snopes, UPI, Washington Post, the Week, Wired, World Economic Forum and Yahoo Finance. She has also been a speaker at public forums such as the South by Southwest (SXSW) Festival and the United States Institute of Peace.
  • Publications
    Article
    K Ravindran, A Susarla, D Mani and V Gurbaxani “Social Capital, Reputation and Contract Design in Buyer-Supplier Networks for Information Technology Outsourcing,”  June 2015, Information Systems Research, 26(2): 379- 397 
    Article
    A Susarla, J Oh, Y Tan, "Influentials, Imitables or Susceptibles? Virality and Word of Mouth Conversations in Online Social Networks," forthcoming, Journal of Management Information Systems
    Article
    A Susarla, "Contractual Flexibility, Rent Seeking and Renegotiation Design: An Empirical Analysis of Information Technology Outsourcing Contracts," Management Science, July 2012, 58(7): 1388-1407
    Article
    A Susarla, J Oh and Y Tan, "Social Networks and the Diffusion of User-Generated Content: Evidence from YouTube," Information Systems Research, March 2012, 23(1): 23-41
    Article
    A Susarla and A Barua, "Contracting Efficiency and New Firm Survival in Markets Enabled by Information Technology," Information Systems Research, June 2011, 22(2): 306-324
    Article
    A Susarla, A Barua and A. B. Whinston, "Multitask Agency, Modular Architecture and Task Disaggregation in SaaS," Journal of Management Information Systems, Spring 2010, 26(4): 89"“119
    Article
    A Susarla, R Subramanyam and P Karhade, "Contractual Provisions to Mitigate Holdup: Evidence from Information Technology Outsourcing," Information Systems Research, March 2010, 21(1): 37-55
    Article
    A Susarla, A Barua and A. B. Whinston, "A Transaction Cost Perspective of the "Software as a Service" Business Model," Journal of Management Information Systems, Fall 2009, 26(2): 205"“240
    Article
    A Susarla, A Barua and A. B. Whinston, "Understanding the "˜Service"™ Component of Application Service Provision: An Empirical Analysis of Satisfaction with ASP Services," MIS Quarterly, March 2003, 27(1): 919-123
    Article
    M Parameswaran, A Susarla and AB. Whinston, "P2P networking: An information sharing alternative," IEEE Computer, Vol. 34, No. 7, July 2001, pp. 31-38
    In proceedings
    E J Jung, A Susarla, V Sambamurthy, “Evolutionary Fundraising Patterns and Entrepreneurs’ Performance in Crowdfunding Platforms,” the 35th International Conference on Information Systems, Auckland, NZ, December 2014
    In proceedings
    B Zhang, A Susarla, R Krishnan, “Peer Influence, Competition and Content Creation in Social Media Platforms,” 8th Symposium on Statistical Challenges in Electronic Commerce Research, Montreal, June 2012
    In proceedings
     Y Lu, A Susarla, K Ravindran, V Gurbaxani, “Network Structure, Market Dynamics and Tie Formation in IT Outsourcing,” 8th Symposium on Statistical Challenges in Electronic Commerce Research, Montreal, June 2012
    In proceedings
    K Ravindran, Y Lu, A Susarla, V Gurbaxani, "Market Position and the Dynamics of Network Structure in IT Outsourcing," the 16th INFORMS Conference on Information Systems and Technology (CIST), Charlotte, 2011
    In proceedings
    A Susarla and J Oh, "Cascades and Contagion on YouTube," the 15th INFORMS Conference on Information Systems and Technology (CIST), Austin, 2010
    In proceedings
    K Ravindran, V Gurbaxani and A Susarla, "Social Networks and Contract Enforcement in IT Outsourcing," the 30th International Conference on Information Systems, Phoenix, December 2009
    In proceedings
    K Ravindran, A Susarla and V Gurbaxani, "Social Networks and Contract Enforcement in IT Outsourcing," 14th INFORMS Conference on Information Systems and Technology, San Diego, 2009
    In proceedings
    K Ravindran, V Gurbaxani and A Susarla, "Social Networks and Contract Enforcement in IT Outsourcing," the 15th Americas Conference on Information Systems, August 2009
    In proceedings
    K Ravindran, V Gurbaxani and A Susarla, "Social Networks and Contract Enforcement in IT Outsourcing," the 9th Pacific Asia Conference on Information Systems, Hyderabad, India, July 2009
    In proceedings
    J Oh, A Susarla and Y Tan, "Diffusion of User-Generated Content in a Social Network Structure" The 29th International Conference on Information Systems, Paris, December 2008
    In proceedings
    R Subramanyam and A Susarla, "Contracting, Incentives and Inter-Organizational Routines in Information Technology Outsourcing," Best Paper Proceedings, Academy of Management Conference, Philadelphia, August 2007
    Book
    K Ravindran, A Susarla, R Krishnan, D Mani, “The Mediating Effect of Formal Contractual Controls in the Relationship Between Experience and Contract Design,” Lecture Notes in Business Information Processing, Volume 236, pp. 52-61, ed. Oshri I, J Kolstarsky, L. P. Willcocks, Springer International, Switzerland, December 2015
    Article
    X Liu, A Susarla, B Zhang, R Padman, “Go To YouTube and Call me in the Morning: A Deep Learning Approach to Analyze Visual Social Media for Patient Self-Care of Chronic Diseases,” forthcoming in MIS Quarterly
    In proceedings
    Y-Y Wang, A Susarla, V Sambamurthy, “The Untold Story of Social Media on Offline Sales: The Impact of Facebook in the U.S. Automobile Industry,” the 36th International Conference on Information Systems, Dallas, TX, December 2015
    Article
    A Susarla and T Mukhopadhyay, “Can Outsourcing of Information Technology Foster Innovations in Client Organizations? An Empirical Analysis,” forthcoming at MIS Quarterly
    Article
    Y-Y Wang, C Guo, A Susarla, V Sambamurthy, “Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry,” conditionally accepted, Information Systems Research
    Article
    A Susarla, M Holzhacker and R Krishnan, “Calculative Trust and Interfirm Contracts” forthcoming at Management Science
    Article
    C Guo, T H Kim, A Susarla and V Sambamurthy, “Prosocial Behavior or Bystander Effect? The Role of Virtual Crowdedness in Encouraging User Contribution of a Mobile Virtual Community” under review
    Article
    C Guo, T H Kim, A Susarla and V Sambamurthy, “Prosocial Behavior or Bystander Effect? The Role of Virtual Crowdedness in Encouraging User Contribution of a Mobile Virtual Community,” forthcoming, Information Systems Research
    Article
    A Susarla and T Mukhopadhyay, “Can Outsourcing of Information Technology Foster Innovations in Client Organizations? An Empirical Analysis,” forthcoming at MIS Quarterly
  • Courses
    • ACC 321: Accounting Information Systems
    • ITM 891: Special Topics in Information Systems
  • Awards
    • Broad Integrative Fellow
      Broad Integrative Fellows Program at the Broad College of Business
    • Best Publication Award
      Association of Information Systems Best Publication Award at the International Conference on Information Systems
    • Runner Up for Best Published Paper
      Information Systems Research 
  • Media Mentions
  • Links

Related News:

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Our faculty are working to advance health care management, address business issues in the industry and protect patients.
The Responsible Artificial Intelligence Institute named Anjana Susarla its 2021 Academic Leader for her key efforts.
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Professor Anjana Susarla wrote for The Conversation on how social media companies can curb medical misinformation.
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To better police misinformation, Anjana Susarla, professor, shares three ways social media companies can take action.
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Anjana Susarla, professor, wrote for The Conversation on how motivations and behaviors change in a virtual setting.
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Anjana Susarla, associate professor, wrote for The Conversation on social media's role in shaping politics and protests.
Research from MSU offers guidelines to improve engagement and relevancy of YouTube videos on chronic health conditions.
A young woman scrolls on a smartphone with a gray wall behind her.
Anjana Susarla, associate professor, wrote for The Conversation on risks that come with online census data collection.
Smartphone in hand displaying a grid of social media apps
Anjana Susarla, associate professor, recently wrote an article for The Conversation on her work with this phenomenon.
Our online choices often don't match what we tell others, Broad College expert Anjana Susarla finds
Anjana Susarla's insights appears in the Conversation, other media nationwide
Recent PR stumbles by United Airlines and Uber illustrate the challenges for businesses in an age with social media
Cyber Monday shows the importance of mobile commerce as customers switch to more mobile devices.