Anjana Susarla

Anjana Susarla holds the Omura-Saxena Professorship in Responsible AI at the Broad College of Business. She earned an undergraduate degree in Mechanical Engineering from the Indian Institute of Technology, Chennai; a graduate degree in Business Administration from the Indian Institute of Management, Calcutta; and Ph.D. in Information Systems from the University of Texas at Austin. Her research interests include the responsible uses of artificial intelligence, social media analytics and the economics of artificial intelligence. Her work has appeared in several academic journals and peer-reviewed conferences such as Academy of Management Conference, Conference on Knowledge Discovery and Data Mining, Conference on Neural Information Processing Systems (Neurips), Decision Sciences Institute, Information Systems Research, INFORMS, International Conference in Information Systems, International Conference on Learning Representations (ICLR), Journal of the Association of Information Systems, Journal of Biomedical Informatics, Journal of Management Information Systems, Journal of Medical Internet Research, Marketing Science Institute, Management Science, MIS Quarterly and Production and Operations Management Society (POMS). She has served on and serves on the editorial boards of Information Systems Research, MIS Quarterly, and Production and Operations Management Journal. 

Anjana Susarla has received several awards for her research and pedagogy. She been a recipient of the William S. Livingston Award for Outstanding Graduate Students at the University of Texas, a Steven Schrader Best Paper Finalist at the Academy of Management, the Association of Information Systems Best Publication Award, a Runner-Up for Information Systems Research Best Published Paper Award and the Microsoft Prize by the International Network of Social Networks Analysis Sunbelt Conference.  She has been listed as a thought leader by Thinkers360, received the Haim Mendelson Teaching Innovation Award from the Institute for Operations Research and the Management Sciences Information Systems Society (INFORMS ISS), an Academic Leadership Award from the Responsible AI Institute and the Practical Impacts Award from the Institute for Operations Research and the Management Sciences Information Systems Society. She was also ranked in the list of Top-100 Information Systems (IS) researchers by research productivity. Her research has received grants and funding from several institutions including the National Library of Medicine (a division of the National Institute of Health).

Professor Susarla has given several invited talks at industry and academic events and has been a commentator on algorithmic bias, artificial intelligence (AI), and digital transformation. She has been interviewed in and had her op-eds and research quoted and published in several media outlets such as ABC News, Associated Press, Atlanta Journal Constitution, BBC, Bloomberg, Business Insider, Business Standard, CBS, Channel News Asia, Chicago Tribune, The Conversation, The Daily Beast, Deutsche Welle, Economic Times, El Pais, Esquire, Euronews, Fast Company, Fortune, Fox News, Gizmodo, Haaretz, the Hindu, Houston Chronicle, Huffington Post, India Today, Indian Express, Michigan Public Radio, Marketplace Morning Report, The Mint, Nasdaq, National Public Radio, NBC, NDTV, Newsweek, Nieman Lab, Nikkei, OneZero, Outlook India, PBS, Pew Research, Philadelphia Inquirer, the Print, Politico, Quartz, Salon, Scientific American, Sirius XM, Slate, Snopes, UPI, Washington Post, the Week, Wired, World Economic Forum and Yahoo Finance. She has also been a keynote speaker at prominent public forums such as the South by SouthWest Festival, the World Telecommunications Standards Assembly (WTSA) conducted by the International Telecommunications Union (ITU), and at industry conventions. She is also a contributing writer for Forbes. 

K Ravindran, A Susarla, D Mani and V Gurbaxani “Social Capital, Reputation and Contract Design in Buyer-Supplier Networks for Information Technology Outsourcing,”  June 2015, Information Systems Research, 26(2): 379- 397  A Susarla, J Oh, Y Tan, “Influentials, Imitables or Susceptibles? Virality and Word of Mouth Conversations in Online Social Networks,” Journal of Management Information Systems, June 2016, 33(1): 139-170A Susarla, "Contractual Flexibility, Rent Seeking and Renegotiation Design: An Empirical Analysis of Information Technology Outsourcing Contracts,"? Management Science, July 2012, 58(7): 1388-1407A Susarla, J Oh and Y Tan, "Social Networks and the Diffusion of User-Generated Content: Evidence from YouTube,"? Information Systems Research, March 2012, 23(1): 23-41A Susarla and A Barua, "Contracting Efficiency and New Firm Survival in Markets Enabled by Information Technology,"? Information Systems Research, June 2011, 22(2): 306-324A Susarla, A Barua and A. B. Whinston, "Multitask Agency, Modular Architecture and Task Disaggregation in SaaS,"? Journal of Management Information Systems, Spring 2010, 26(4): 89"“119A Susarla, R Subramanyam and P Karhade, "Contractual Provisions to Mitigate Holdup: Evidence from Information Technology Outsourcing,"? Information Systems Research, March 2010, 21(1): 37-55A Susarla, A Barua and A. B. Whinston, "A Transaction Cost Perspective of the "Software as a Service"? Business Model,"? Journal of Management Information Systems, Fall 2009, 26(2): 205"“240A Susarla, A Barua and A. B. Whinston, "Understanding the "˜Service"™ Component of Application Service Provision: An Empirical Analysis of Satisfaction with ASP Services,"? MIS Quarterly, March 2003, 27(1): 919-123M Parameswaran, A Susarla and AB. Whinston, "P2P networking: An information sharing alternative,"? IEEE Computer, Vol. 34, No. 7, July 2001, pp. 31-38E J Jung, A Susarla, V Sambamurthy, “Evolutionary Fundraising Patterns and Entrepreneurs’ Performance in Crowdfunding Platforms,” the 35th International Conference on Information Systems, Auckland, NZ, December 2014B Zhang, A Susarla, R Krishnan, “Peer Influence, Competition and Content Creation in Social Media Platforms,” 8th Symposium on Statistical Challenges in Electronic Commerce Research, Montreal, June 2012 Y Lu, A Susarla, K Ravindran, V Gurbaxani, “Network Structure, Market Dynamics and Tie Formation in IT Outsourcing,” 8th Symposium on Statistical Challenges in Electronic Commerce Research, Montreal, June 2012K Ravindran, Y Lu, A Susarla, V Gurbaxani, "Market Position and the Dynamics of Network Structure in IT Outsourcing,"? the 16th INFORMS Conference on Information Systems and Technology (CIST), Charlotte, 2011A Susarla and J Oh, "Cascades and Contagion on YouTube,"? the 15th INFORMS Conference on Information Systems and Technology (CIST), Austin, 2010K Ravindran, V Gurbaxani and A Susarla, "Social Networks and Contract Enforcement in IT Outsourcing,"? the 30th International Conference on Information Systems, Phoenix, December 2009K Ravindran, A Susarla and V Gurbaxani, "Social Networks and Contract Enforcement in IT Outsourcing,"? 14th INFORMS Conference on Information Systems and Technology, San Diego, 2009K Ravindran, V Gurbaxani and A Susarla, "Social Networks and Contract Enforcement in IT Outsourcing,"? the 15th Americas Conference on Information Systems, August 2009K Ravindran, V Gurbaxani and A Susarla, "Social Networks and Contract Enforcement in IT Outsourcing,"? the 9th Pacific Asia Conference on Information Systems, Hyderabad, India, July 2009J Oh, A Susarla and Y Tan, "Diffusion of User-Generated Content in a Social Network Structure"? The 29th International Conference on Information Systems, Paris, December 2008R Subramanyam and A Susarla, "Contracting, Incentives and Inter-Organizational Routines in Information Technology Outsourcing,"? Best Paper Proceedings, Academy of Management Conference, Philadelphia, August 2007K Ravindran, A Susarla, R Krishnan, D Mani, “The Mediating Effect of Formal Contractual Controls in the Relationship Between Experience and Contract Design,” Lecture Notes in Business Information Processing, Volume 236, pp. 52-61, ed. Oshri I, J Kolstarsky, L. P. Willcocks, Springer International, Switzerland, December 2015X Liu, B Zhang, A Susarla, R Padman. "Go to You Tube and Call Me in the Morning: Use of Social Media for Chronic Conditions," MIS Quarterly, March 2020, 44(1): 257-283.Y-Y Wang, A Susarla, V Sambamurthy, “The Untold Story of Social Media on Offline Sales: The Impact of Facebook in the U.S. Automobile Industry,” the 36th International Conference on Information Systems, Dallas, TX, December 2015A Susarla and T Mukhopadhyay, “Can Outsourcing of Information Technology Foster Innovations in Client Organizations? An Empirical Analysis,” forthcoming at MIS QuarterlyY-Y Wang, C Guo, A Susarla, V Sambamurthy, “Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry,” conditionally accepted, Information Systems ResearchA Susarla, M Holzhacker and R Krishnan, 2020. “Calculative Trust and Interfirm Contracts,” Management Science. November 2020, 66(11): 5465–5484C Guo, T H Kim, A Susarla and V Sambamurthy, “Prosocial Behavior or Bystander Effect? The Role of Virtual Crowdedness in Encouraging User Contribution of a Mobile Virtual Community” under reviewC Guo, T H Kim, A Susarla, V Sambamurthy, “Understanding Content Contribution Behavior in a Geo-Segmented Mobile Virtual Community: The Context of Waze” Information Systems Research, December 2020, 31(4): 1398–1420A Susarla and T Mukhopadhyay, “Can Outsourcing of Information Technology Foster Innovations in Client Organizations? An Empirical Analysis,” MIS Quarterly, September 2019, 43(3): 929-949K Pothugunta, X Liu, A Susarla, R Padman, "CAAC: Co-attentive Actionability Classification for Assessing Patient Education Videos," forthcoming, INFORMS Journal on Computing