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Broad Matters welcomes Suman Basuroy, chairperson of the Department of Marketing and professor of marketing at the Broad College, to talk about his research examining cultural products, including the marketing of motion pictures, video games and fashion. In addition to his areas of expertise in marketing, Basuroy also previews the future of the department under his leadership.
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In Other News:
Study by Holzhacker, Loch, Miller and Scott uncovers the hidden costs of electronic logging devices for owner-operators
Supply chain management associate professor honored by the Decision Sciences Institute.
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Delving into hours-of-service regulation in the trucking industry, Broad Matters talks with Martin Holzhacker
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