Experiential Opportunities
Experiential opportunities are project-specific partnerships with local and international organizations. Think of this as a mini-internship opportunity where students put into practice what they are learning in the classroom in a meaningful way. These projects can be as little as two hours a week for four to six weeks, or they can be more intensive.
Have a project that our graduate or undergraduate students might be able to assist with? Contact Beth Hammond at hammon25@msu.edu or (517) 353-4299, or complete the short form below.
Project Examples
- Redhead Design
Redhead Design specializes in brand strategy and marketing for social change. This focus is the result of a long-held belief: It is our responsibility to leave the world a better place than we found it. All people, places and environments have the fundamental right to thrive. Our task as humans is to ensure the safety and success of those who follow us.
Redhead is looking for a Marketing major to help them create and deploy a strategy to support the Williamston Theatre. This theatre puts on very well produced shows. Redhead has been working with them recently on the beginning stages of brand development and marketing strategy.
The task before us
- Develop and codify a brand platform that positions them appropriately, helps them communicate their value to audiences, and provides a solid and consistent foundation for subsequent marketing efforts.
- Develop marketing strategies to support the organization’s goals.
- Begin to outline tactics for achieving said strategies.
- Present to the client (which the student can participate in, if they choose to) and discuss what next steps might look like for all involved.
The time commitment will be a total of 10–16 hours (depending on the student’s skill level), over the course of a few weeks, to get through platform and strategies.
- Habitat for Humanity
Habitat for Humanity is a national nonprofit organization that works together with families, local communities, volunteers and partners from around the world so that more people are able to live in safe, affordable homes. Habitat for Humanity’s advocacy efforts focus on policy reform to remove systemic barriers preventing low-income and historically underserved families from accessing adequate, affordable shelter.
Habitat for Humanity also has Re-stores in the greater Lansing area. This is a great fundraising opportunity for the organization. They are looking for four students to help with an awareness strategy for a new Re-store location, an intentional strategy to increase store revenue and a way to establish a procurement process with other local businesses.
- Lansing Built to Last
Lansing Built to Last is an effort that was founded in 2020 as a competition to help new business ventures open successful brick-and-mortar stores in downtown Lansing. The winners are given support with space, marketing, insurance and consulting for the first year of operation.
- Lansing Promise
Lansing Promise was created to support the 10,000 students in the Lansing School District to make attending community college or a four-year university financially possible for more students. There are 10 “Promise Zones” across the state of Michigan, including Lansing. This program starts to support students as early as elementary school to implement a long-term strategy to help them be prepared to succeed after high school.
- Michigan Bridge Program
Michigan Bridge Program provides IT training for individuals with any type of disability. They are looking to partner with undergraduate or graduate students with a Human Resources concentration to help create virtual training sessions for Michigan Bridge Program cohorts getting ready to enter the workforce.
Michigan Rehabilitation Services is an organization that helps people with disabilities find employment opportunities across the state. They are looking to partner with undergraduate or graduate students with a Human Resource or Marketing concentration to build an effective onboarding program and to build a marketing campaign to increase the number of local partners they work with.
Corporate/Nonprofit Advisory Board
The Corporate/Nonprofit Advisory Board will help guide and shape the center’s work and focus by sharing their extensive experience, their exposure to issues around ethics and social responsibility within their industry and outside it, and their ideas on social responsibility and leadership. Board members will be individuals who have an affinity for the Broad College or MSU and who want to help positively influence the next generation of business leaders. We are currently seeking board members.
What board members will do
- Actively participate in bimonthly meetings for the duration of their one-year term. These meetings, which should take about two hours each, will facilitate the exchange of center-specific information and brainstorm ideas for the following six months and the more distant future. Board members’ terms will start in January and July and end in December and June. An individual can serve on the advisory board for a maximum of two terms by electing to continue in the role.
- Engage with the center in one or more of the following ways:
- Participate in at least one educational event per year, such as presentations, dialogues, conferences, webinars, symposia, case study competitions and debates on ethics/ESG-related topics.
- Share connections within their personal and professional networks that would be relevant to the work of the center and help expand center initiatives such as curriculum development, research, outreach and experiential learning opportunities.
- Help identify funding opportunities to help move center initiatives forward and grow center activities to impact its stakeholders. Board members can sponsor events, make donations or assist with fundraising activities.
- Provide up to four significant and impactful service-learning opportunities each year.
- Engage with the center’s leadership team to help identify programming opportunities or gaps, identify possible content experts for presentations and other educational events, share innovative ways that organizations are being a force for good within their communities and share current trends within specific industries for ethics and social responsibility.
- Help identify local, national and international organizations that could provide opportunities for students to obtain immersive co-curricular experiences.
Benefits of advisory board membership
- Opportunity to engage with students and faculty and to directly impact and influence the next generation of business leaders within the Broad College of Business.
- Frequent networking opportunities with other like-minded leaders who value strong ethics, using business as a force of good.
- Members and their organizations featured on the Center for Ethical and Socially Responsible Leadership webpage.
- Public acknowledgement of donors and sponsors.
How board members will be selected
We want to build a team with comprehensive experiences that span the six disciplines within the Broad College (Accounting and Information Systems, Finance, Management, Marketing, Supply Chain Management and the School of Hospitality Business) and that represents all Broad College students. We especially want to hear from the following:
- Michigan State University alumni.
- Thought leaders from local, statewide, national, and international organizations, in both for-profit and not-for-profit settings, on ethics and social responsibility.
Nomination process and criteria
Potential board members can be nominated by the center’s current advisory board members, center leadership or Broad College leadership. Center leadership will seek out potential individuals across the college spectrum as the board is composed. All nominees will be vetted by the center’s board. Center leadership, in concert with Broad College leadership and other advisory board members, will ultimately select board members from the nominees.
The goal of the process will be to create an inclusive mix of board members across gender, race and ethnicity from the for-profit and not-for-profit worlds as well as faculty/student status. The following questions will be considered when reviewing board member nominations:
- Does the addition of the potential member make the board more diverse and representative of the audience it serves?
- Will the potential member improve the board’s balance across Broad College disciplines?
- Has the potential member demonstrated involvement, interest and activity around social responsibility and ethics?
Questions? Email Beth Hammond at hammon25@msu.edu or call (517) 353-4299.
Interested in the advisory board? Submit your resume to Beth at hammon25@msu.edu.
Contact Information
- Managing Director
- Beth Hammond
- hammon25@broad.msu.edu
- Phone: (517) 353-4299
- View Profile
