Admission Criteria
Applications for the M.S. in Customer Experience Management program are accepted on a “rolling calendar” basis. Interested applicants are welcome to apply throughout the year to either of the two cohort options (late August and January) ahead of the application deadline for that option (July 1 and November 1, respectively). The two-part application process consists of completing a graduate school admissions application, which includes a recorded presentation, with the MSU Office of Admissions and submitting a persona to the MS-CXM admissions team.
*We are currently accepting applications for the 2025 Academic year. Applicants can apply for the January 2025 cohort (apply by December 1st, 2024) and for the August 2025 cohort (Apply by June 1st, 2025). These cohorts are offered entirely online at a part-time pace specifically designed for working professionals.
The Master of Science in Customer Experience Management graduate application form is now available, and applicants can begin applying for late August 2024 and January 2025.
Academic Credentials
Helpful guidance for applicants:
- A bachelor’s degree from a recognized educational institution is required.
- The GMAT/GRE test is waived for all applying to this program.
- There is no minimum prior GPA requirement to apply.
Steps to Apply
- Start your online application to the M.S. in Customer Experience Management program
- The application can be saved and edited so additional documents can be uploaded: Graduate School Application
- Note: Within the application “Other Information” section, select the “Major Preference” drop-down and choose “Customer Experience Management (Online Program) (Masters) to apply to this program.
- The application can be saved and edited so additional documents can be uploaded: Graduate School Application
- Complete the M.S. in Customer Experience Management Application Checklist
- Complete the MS in Customer Experience Management Checklist and upload the required documents for your application: MS-CXM Application Checklist
- Complete the Persona Activity.
- Complete the MS-CXM Persona Activity and upload the completed document to your application.
- Recommenders complete the MS-CXM Recommendation Letter Form in lieu of application system letters (only two letter forms are required, not three)
- Please follow the steps below regarding application system recommendation letters:
- Have two recommenders download the MS-CXM Recommendation Letter Form
- Applicants should enter the email addresses of only two recommenders into the application system.
- Note: Recommenders should complete the MS-CXM Recommendation Letter Form instead of written letters; formal letters are not needed to apply for this program. Questions can be sent to mscxm@broad.msu.edu.
- Please follow the steps below regarding application system recommendation letters:
- Submit your application and pay the application fee.
- After you complete the first part of the graduate school application, you will gain access to the Graduate Education Student Portal. This allows you to check your application status, send e-messages to the department, upload any additional documents, and request and check the status of your application letters.
- You can also attach unofficial transcripts to the online application.
For applicants interested in engaging further with the MS-CXM program by attending a class or talking with a faculty member or student throughout the application process, please complete the MS-CXM Applicant Engagement Form and email it to mscxm@broad.msu.edu.
Transcripts
Official transcripts of all academic coursework completed in colleges and universities other than MSU must be provided to us directly from the institution(s) you attended and received before the application deadline.
If your transcripts are on file at MSU, additional official transcripts do not need to be requested.
Official transcripts that can be sent electronically can be emailed directly from your undergraduate institution to: admis@msu.edu. Hard-copy transcripts can be mailed to MSU admissions:
Michigan State University
Office of Admissions
426 Auditorium Road
East Lansing, MI 48824
International Transcripts
For application review for admission, please have official transcripts and an attested degree copy (both in English and original language) sent directly from your university to MSU:
Michigan State University
Office of Admissions
426 Auditorium Road
East Lansing, MI 48824
We do not accept WES.
Note: Additional resources and helpful information for international transfer students and applicants can be obtained on the MSU Office of Admissions International Application Checklist Page.
The ability to understand and communicate English well is essential for all students in Broad College master’s programs. Therefore, proficiency in reading, writing, and speaking English are necessary. The English competency tests (TOEFL, IELTS, PTE A, etc.) are designed to give graduate program admissions committees information to judge the potential for success.
A reasonable level of English competency (reading, listening, speaking, and writing) is important for success in the nationally competitive MSU graduate education environment. Applicants without native fluency in English must fulfill proficiency requirements as part of their admission to the Broad College. Please visit the MSU Admissions English Language test page for details on accepted tests: MSU English Language Test Requirements.
English Language Proficiency Waiver Policy
Further details on how to qualify for an automatic English language waiver can be found here: MSU English Language Waivers.
Ask the MS-CXM team a question
Provide your name and email address to to connect with the MS-CXM team.
For applicants interested in engaging further with the MS-CXM program by attending a class or talking with a faculty member or student throughout the application process, please complete the MS-CXM Applicant Engagement Form and email it to mscxm@broad.msu.edu.
Start (or return to) your application.
Apply today to the Master’s in Customer Experience Management program at Broad.
