Master's in Customer Experience Management Admissions

Admission Criteria

Applications for the M.S. in Customer Experience Management program are accepted on a “rolling calendar” basis. Interested applicants are welcome to apply at this time for our next cohort which will begin in Fall 2025 (late August). Interested applicants can apply for this cohort now through July 1st, 2025. This program is offered entirely online at a part-time pace specifically designed for working professionals.

The Master of Science in Customer Experience Management graduate application form is now available, and applicants can begin applying for a Fall 2025 start (late August) at this time.

Academic Credentials

Helpful guidance for applicants:

A bachelor’s degree from a recognized educational institution is required.
The GMAT/GRE test is waived for all applying to this program.
There is no minimum prior GPA requirement to apply.

Steps to Apply

Start your online application to the M.S. in Customer Experience Management program
- The application can be saved and edited so additional documents can be uploaded: Graduate School Application
  - Note: Within the application “Other Information” section, select the “Major Preference” drop-down and choose “Customer Experience Management (Online Program) (Masters) to apply to this program.
Complete the M.S. in Customer Experience Management Application Checklist
- Complete the MS in Customer Experience Management Checklist and upload the required documents for your application: MS-CXM Application Checklist
Complete the Persona Activity.
- Complete the MS-CXM Persona Activity and upload the completed document to your application.
Recommenders complete the MS-CXM Recommendation Letter Form in lieu of application system letters (only two letter forms are required, not three)
- Please follow the steps below regarding application system recommendation letters:
  - Have two recommenders download the MS-CXM Recommendation Letter Form
  - Applicants should enter the email addresses of only two recommenders into the application system.
    - Note: Recommenders should complete the MS-CXM Recommendation Letter Form instead of written letters; formal letters are not needed to apply for this program. Questions can be sent to mscxm@broad.msu.edu.
Submit your application and pay the application fee.
- After you complete the first part of the graduate school application, you will gain access to the Graduate Education Student Portal. This allows you to check your application status, send e-messages to the department, upload any additional documents, and request and check the status of your application letters.
- You can also attach unofficial transcripts to the online application.

For applicants interested in engaging further with the MS-CXM program by attending a class or talking with a faculty member or student throughout the application process, please complete the MS-CXM Applicant Engagement Form and email it to mscxm@broad.msu.edu.

Transcripts

Official transcripts of all academic coursework completed in colleges and universities other than MSU must be provided to us directly from the institution(s) you attended and received before the application deadline.

If your transcripts are on file at MSU, additional official transcripts do not need to be requested.

Official transcripts that can be sent electronically can be emailed directly from your undergraduate institution to: admis@msu.edu. Hard-copy transcripts can be mailed to MSU admissions:

Michigan State University
Office of Admissions
426 Auditorium Road
East Lansing, MI 48824

International Transcripts

For application review for admission, please have official transcripts and an attested degree copy (both in English and original language) sent directly from your university to MSU:

Michigan State University
Office of Admissions
426 Auditorium Road
East Lansing, MI 48824

We do not accept WES.

Note: Additional resources and helpful information for international transfer students and applicants can be obtained on the MSU Office of Admissions International Application Checklist Page.

The ability to understand and communicate English well is essential for all students in Broad College master’s programs. Therefore, proficiency in reading, writing, and speaking English are necessary. The English competency tests (TOEFL, IELTS, PTE A, etc.) are designed to give graduate program admissions committees information to judge the potential for success.

A reasonable level of English competency (reading, listening, speaking, and writing) is important for success in the nationally competitive MSU graduate education environment. Applicants without native fluency in English must fulfill proficiency requirements as part of their admission to the Broad College. Please visit the MSU Admissions English Language test page for details on accepted tests: MSU English Language Test Requirements.