G. Tomas M. Hult, PhD, is a worldwide thought leader in international marketing, marketing
satisfaction, supply chain management, and international business. He regularly speaks at high-profile
events (e.g., United Nations, World Investment Forum, European Commission)
and publishes influential op-ed articles (e.g., The Hill, Time, Fortune, World Economic
Forum, Dinero). Dr. Hult is a member of the Expert Networks
of the World Economic Forum and United Nations / UNCTAD's World
Investment Forum, and is also part of the Leadership/Expert Team at the
American Customer Satisfaction Index (ACSI). He has been featured on "Talks at Google"
and per Google Scholar, he is among the world's top-cited business academicians. Dr. Hult has a career ranking of number 9 in marketing
among the worldwide marketing professorate (Elsevier
BV, Stanford University) and is among the top 81 "highly cited
researchers" in business and economics in the world (Clarivate Web of
Science). His book, A Primer on Partial Least Squares Structural Equation
Modeling (PLS-SEM), coauthored with Joe Hair, Christian Ringle, and
Marko Sarstedt (published by Sage), is one of the world's most cited methods books.
Dr. Hult was recognized in 2016 as the Academy of Marketing Science /
CUTCO-Vector Distinguished Marketing Educator for his scholarly career
achievements. He is an elected Fellow of the Academy of International Business
(one of about 100 scholars in the world bestowed with this honor and one of
only 6 marketing scholars). Also in 2019, he was recognized with the John H.
Dunning AIB Service Award for outstanding service to AIB - as the longest
serving Executive Director in AIB's history (2004-2019) - and for developing
the world's scholarly ecosystem in international business (the most
prestigious service award given by the Academy of International Business). For
Michigan State University, Dr. Hult has generated more than $40 million for MSU
activities in contracts, grants, and matching funds.
His latest trade book is The Reign of the
Customer: Customer-Centric Approaches to Improving Satisfaction, released
by Palgrave MacMillan in 2020, and coauthored with Claes Fornell, Forrest
Morgeson, and David VanAmburg, the experts at the American Customer
Satisfaction Index (ACSI). Leveraging ACSI's billions of annual media
impressions, The Reign of the Customer is complemented by an executive training
program by the ACSI team (ACSIx) that focuses on ACSI Analytics. As a
strategic complement, at ACSI we have also engaged in a corporate partnership
with Microsoft to deliver ACSI Analytics on Microsoft's Customer Voice and
Dynamics 365 platform.
Information Search and Product Returns (Journal
of Retailing, In Press)
Expert Networks and Media
See more MSU and Broad College news about Dr. Hult below.