- Biography OverviewG. Tomas M. Hult, PhD, is a worldwide thought leader in international marketing, marketing strategy, customer satisfaction, supply chain management, and international business. He regularly speaks at high-profile events (e.g., United Nations, World Investment Forum, European Commission) and publishes influential op-ed articles (e.g., The Hill, Time, Fortune, World Economic Forum, Dinero). Dr. Hult is a member of the Expert Networks of the World Economic Forum and United Nations / UNCTAD's World Investment Forum, and is also part of the Leadership/Expert Team at the American Customer Satisfaction Index (ACSI).He has been featured on "Talks at Google" and per Google Scholar, he is among the world's top-cited business academicians - including the top-cited active marketing strategy, international business, and international marketing scholar in the world. Dr. Hult's book, A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), coauthored with Joe Hair, Christian Ringle, and Marko Sarstedt (published by Sage), is one of the world's most cited methods books. The third edition is coming out in the autumn 2021.
Dr. Hult was recognized in 2016 as the Academy of Marketing Science / CUTCO-Vector Distinguished Marketing Educator for his scholarly career achievements. He is an elected Fellow of the Academy of International Business (one of about 100 scholars in the world bestowed with this honor and one of only 6 marketing scholars). Also in 2019, he was recognized with the John H. Dunning AIB Service Award for outstanding service to AIB - as the longest serving Executive Director in AIB's history (2004-2019) - and for developing the world's scholarly ecosystem in international business (the most prestigious service award given by the Academy of International Business). For Michigan State University, Dr. Hult has generated more than $40 million for MSU activities in contracts, grants, and matching funds.
His latest trade book is The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction, released by Palgrave MacMillan in 2020, and coauthored with Claes Fornell, Forrest Morgeson, and David VanAmburg, the experts at the American Customer Satisfaction Index (ACSI). Leveraging ACSI's billions of annual media impressions, The Reign of the Customer is complemented by an executive training program by the ACSI team (ACSIx) that focuses on ACSI Analytics. As a strategic complement, at ACSI we have also engaged in a corporate partnership with Microsoft to deliver ACSI Analytics on Microsoft's Customer Voice and Dynamics 365 platform.Current ResearchCross-Border Marketing Ecosystem Orchestration (International Journal of Research in Marketing, In Press)Overarching Role of International Marketing (Journal of International Business Studies, In Press)
Information Search and Product Returns (Journal of Retailing, In Press)
Customer Complaints, Recovery, and Loyalty (Journal of Marketing, 2020) [AMA] [ACSI Matters Blog]
Consumer Arrogance and Word-of-Mouth (Journal of the Academy of Marketing Science, 2020) [MSU Today]
Predictive Ability Test for PLS: Customer Satisfaction Example (Decision Sciences, 2020) (R code on GitHub)International Business Ecosystem (Journal of International Business Studies, 2020)Customer Satisfaction Online and Offline (Journal of Retailing, 2019) [News]Addressing Endogeneity in PLS Research (Journal of International Marketing, 2018)United Nations SGDs (Journal of Macromarketing, 2018) [Blog] [Dinero] [Radio] [The Hill]
Alignment of Company and Customer Needs (Journal of the Academy of Marketing Science, 2017) [Radio]Customer Satisfaction Drives Stock Prices (Journal of Marketing, 2016) [Radio] [LSE Blog]
Customer Satisfaction as an Abnormal Intangible (Journal of Marketing, 2016) [Radio]How to Assess Marketing and Business Performance (Journal of Marketing, 2016) [Radio]Selected Books
The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction [Book Blogs: 1, 2, 3]Second Shift and GM [Animation] ["Talks at Google"] [Trailer]Global Supply Chain Management [Certificate]
PLS Structural Equation Modeling [1st edition] [2nd edition] [3rd edition]Expert Networks and MediaAs the economy recovers, Republicans & Democrats will play in The Hill 6/7/2020 (Other Op-Eds in The Hill)Colombia y su compromiso comercial internacional in Dinero 1/27/2020
Hult is a member of the Expert Network of the World Economic Forum [Op-ed]Recognized with the U.S. President's "E" Award 2019, highest government award for exportingHult is a member of UNCTAD's Network of the World Investment Forum [Keynote 2018] [Blog]
Hult is a member of the ACSI Expert Team (ACSI Matters; Hult Blog)See more MSU and Broad College news about Dr. Hult below.
- Publications ArticleDr. Hult's articles are listed on his CV, which is available for download on this site. The Google Scholar page for Dr. Hult has a listing and citation impact of his articles, and the pdf files of the articles are available, in most cases, for download on his page on ResearchGate. Dr. Hult is currently the top cited scholar in Michigan State University's Broad College of Business, and among the most cited marketing, customer satisfaction, supply chain, and international business scholars worldwide.
- Courses
- MKT 911: Marketing Strategy (PhD)
- MKT 905: Research Design in Marketing (PhD)
- MKT 902: Pro-Seminar in Marketing (PhD)
- SCM 881: Global Supply Chain Management (Master of Science)
- MGT 804: International Management (Master of Science)
- MKT 862: Global Marketing (MBA)
- MKT 860: International Business (MBA)
- MBA 820: Marketing Management (MBA)
- MKT 415: International Marketing (Bachelor)
- MKT 310: International Business (Bachelor)
- Media Mentions
- AUDIOGlobalEDGE Business Beat | Foreign Students Boost Our Economy In Myriad Ways
June 12, 2019
Outlet: globalEDGE Business Beat - AUDIOGlobalEDGE Business Beat | MSU’s International Business Center Wins US President’s “E” Award 2019
June 12, 2019
Outlet: GlobalEDGE Business Beat - ARTICLE$3.3 million grant to advance MSU’s global business expertise
September 28, 2018
Outlet: MSU Today - ARTICLEMSU names presidential search committee, faces criticism
August 22, 2018
Outlet: Detroit News
The article was also published in 3 other outlets. - ARTICLEMoving from win-win to win-lose trade policy will end in lose-lose
August 1, 2018
Outlet: The Hill - AUDIOForrest Morgeson Discussing What To Do With Complaining Customers
June 19, 2018
Outlet: globalEDGE Business Beat - AUDIOJames Franz Discussing MSU’s Demmer Center For Business Transformation
May 10, 2018
Outlet: globalEDGE Business Beat - AUDIOJohn Hollenbeck Discussing MSU’s Institute Of Business Research
May 10, 2018
Outlet: globalEDGE Business Beat - AUDIONick Little Discussing MSU’s Center For Railway Research And Education
May 10, 2018
Outlet: globalEDGE Business Beat - AUDIOBrian Pentland Discussing MSU’s Center For Business And Social Analytics
May 10, 2018
Outlet: globalEDGE Business Beat - AUDIOKen Szymusiak Discussing MSU’s Burgess Institute For Entrepreneurship & Innovation
May 10, 2018
Outlet: globalEDGE Business Beat - AUDIOAn Interview With Jeff Mason, CEO And President Of The MEDC
April 6, 2018
Outlet: globalEDGE Business Beat - ARTICLEMichigan State’s Supply Chain Programs #1 Again
April 5, 2018
Outlet: globalEDGE Business Beat - AUDIOBroad College Of Business Undergraduate Programs
February 14, 2018
Outlet: globalEDGE Business Beat - AUDIOSri Zaheer Co-Hosting AIB Conference In Minneapolis
February 14, 2018
Outlet: globalEDGE Business Beat - AUDIOLansing Chamber CEO, Tim Daman: 2018 Brings New Opportunities For Lansing
January 8, 2018
Outlet: globalEDGE Business Beat - AUDIOInternational Business & Implications Of Cryptocurrency With Dr. Tomas Hult
January 8, 2018
Outlet: globalEDGE Business Beat - AUDIOImplications Of Moving The U.S. Embassy In Israel To Jerusalem
January 5, 2018
Outlet: globalEDGE Business Beat - AUDIOCustomer Satisfaction And The 2018 Tax Plan Of The United States
January 5, 2018
Outlet: globalEDGE Business Beat - AUDIOEntrepreneurship And The 2018 Tax Plan Of The United States
January 5, 2018
Outlet: globalEDGE Business Beat - AUDIOKelly Nelson Talks About The Future Of The Auto Industry
October 9, 2017
Outlet: globalEDGE Business Beat - AUDIOClay Voorhees Talks About Unintended Consequences Of Marketing Research
October 9, 2017
Outlet: globalEDGE Business Beat - AUDIODoug Barry On The Importance Of International Trade
August 8, 2017
Outlet: globalEDGE Business Beat - AUDIOKirt Butler On The Importance Of International Trade
August 7, 2017
Outlet: globalEDGE Business Beat - AUDIOState Of Michigan And MEDC Win The President’s Exporting Award
June 12, 2017
Outlet: globalEDGE Business Beat - AUDIOSheri Jones Discusses Her Work With Habitat For Humanity Capital Region
June 12, 2017
Outlet: globalEDGE Business Beat - AUDIOMarketing And Communications In MSU’s Broad College Of Business
May 11, 2017
Outlet: globalEDGE Business Beat - AUDIOVilliam Haag On Being A Swedish Student At MSU And His Hockey Aspirations
May 2, 2017
Outlet: globalEDGE Business Beat - AUDIOAcademy Of Marketing Science Annual Meeting Preview
April 14, 2017
Outlet: globalEDGE Business Beat - AUDIOA Focus On The Anti-Trade And Anti-Globalization In Today’s World
April 14, 2017
Outlet: globalEDGE Business Beat - AUDIOMarketing Technology For A Global World – Interview With The AMA CEO Russ Klein
March 10, 2017
Outlet: globalEDGE Business Beat - AUDIOGlobalEDGE, The World’s #1 Google-Ranked Site For “International Business Resources”
March 10, 2017
Outlet: globalEDGE Business Beat - AUDIOLooking Ahead To The Academy Of International Business Conference
February 16, 2017
Outlet: globalEDGE Business Beat - ARTICLEValue Of The Academy Of International Business
February 16, 2017
Outlet: globalEDGE Business Beat - AUDIOPassionate Researcher Talks About International Business
February 10, 2017
Outlet: globalEDGE Business Beat - AUDIOAcademy Of International Business Perspectives
February 9, 2017
Outlet: globalEDGE Business Beat - AUDIOLatest On The Journal Of International Business Studies
February 8, 2017
Outlet: globalEDGE Business Beat - AUDIOTurkey, Syrian Refugees, And The U.S. Relationship
January 6, 2017
Outlet: globalEDGE Business Beat - AUDIOMSU’s Eli Broad College Of Business And Its Vision
December 9, 2016
Outlet: globalEDGE Business Beat - AUDIODoug Hughes Talks About MSU’s Department Of Marketing
November 15, 2016
Outlet: globalEDGE Business Beat - AUDIOClay Voorhees Talks About Doctoral Education In Marketing
November 15, 2016
Outlet: globalEDGE Business Beat - AUDIODon Conlon Talks About MSU’s Department Of Management
November 14, 2016
Outlet: globalEDGE Business Beat - ARTICLEBeat the stock market by satisfying customers
September 6, 2016
Outlet: MSU Today
The article was also published in 2 other outlets. - ARTICLEWhy do consumers participate in 'green' programs?
July 22, 2016
Outlet: Science Daily
This article was also published by 3 other outlets. - ARTICLELansing 'Keep GM' book deal done; McGraw-Hill to publish
April 21, 2016
Outlet: Lansing State Journal
This article was also published in 1 other outlet. - ARTICLEWhy the Fed is no longer center of the financial universe
September 17, 2015
Outlet: The Conversation
The article was also published in 3 other outlets. - ARTICLEDoes the global stock market sell-off signal the BRIC age is already over?
August 28, 2015
Outlet: The Conversation
The article was also published in 1 other outlet. - ARTICLEUS shouldn’t fret over cheaper yuan: China’s growing middle class will keep buying ‘Made in America’
August 13, 2015
Outlet: The Conversation
The article was also published in 1 other outlet. - ARTICLEAcademy of International Business and IIMB Hosts 4-Day Meet on `Global Networks: Organizations and People`
June 29, 2015
Outlet: Money Control
- Links
Related News:
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