Tomas Hult
Email: hult@broad.msu.edu
Byington Endowed Chair, Professor
Department: Marketing
Phone: (517) 353-6381
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Biography
OverviewG. Tomas M. Hult, PhD, is a worldwide thought leader in international marketing, marketing strategy, customer satisfaction, supply chain management, and international business. He regularly speaks at high-profile events (e.g., United Nations, World Investment Forum, European Commission) and publishes influential op-ed articles (e.g., The Hill, Time, Fortune, World Economic Forum, Dinero). Dr. Hult is a member of the Expert Networks of the World Economic Forum and United Nations / UNCTAD's World Investment Forum, and is also part of the Expert Team at the American Customer Satisfaction Index (ACSI).He has been featured on "Talks at Google" and per Google Scholar, he is among the world's top-cited business academicians - including the top-cited active marketing strategy, international business, and international marketing scholar in the world. Dr. Hult's book, A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), coauthored with Joe Hair, Christian Ringle, and Marko Sarstedt (published by Sage), is one of the world's most cited methods books.
Dr. Hult was recognized in 2016 as the Academy of Marketing Science / CUTCO-Vector Distinguished Marketing Educator for his scholarly career achievements. He is an elected Fellow of the Academy of International Business (one of about 100 scholars in the world bestowed with this honor and one of only 6 marketing scholars). At Michigan State University, Dr. Hult was recognized with the Beal Outstanding Faculty Award in 2019 (MSU's highest award "for outstanding total service to the University"). Dr. Hult has generated more than $40 million for Michigan State University in contracts, grants, and matching funds. Also in 2019, he was recognized with the John H. Dunning AIB Service Award for outstanding service to AIB - as the longest serving Executive Director in AIB's history (2004-2019) - and for developing the world's scholarly ecosystem in international business (the most prestigious service award given by the Academy of International Business).
His latest trade book is The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction, released by Palgrave MacMillan in April 2020, and coauthored with Claes Fornell, Forrest Morgeson, and David VanAmburg, the experts at the American Customer Satisfaction Index (ACSI). Leveraging ACSI's billions of annual media impressions, The Reign of the Customer is complemented by an executive training program, ACSIx, launching in the spring 2021 by the ACSI team (with worldwide locations). ACSI recently engaged in a partnership with Microsoft to deliver ACSI Analytics solutions on Microsoft's Customer Voice and Dynamics 365 platform.Current ResearchCustomer Complaints, Recovery, and Loyalty (Journal of Marketing, 2020) [AMA] [ACSI Matters Blog]
Consumer Arrogance and Word-of-Mouth (Journal of the Academy of Marketing Science, 2020) [MSU Today]
Predictive Ability Test for PLS: Customer Satisfaction Example (Decision Sciences, 2020) (R code on GitHub)International Business Ecosystem (Journal of International Business Studies, 2020)Customer Satisfaction Online and Offline (Journal of Retailing, 2019) [News]Addressing Endogeneity in PLS Research (Journal of International Marketing, 2018)UN's Sustainable Development Goals (Journal of Macromarketing, 2018) [Blog] [Dinero] [Radio] [The Hill]
Alignment of Company and Customer Needs (Journal of the Academy of Marketing Science, 2017) [Radio]Customer Satisfaction Drives Stock Prices (Journal of Marketing, 2016) [Radio] [LSE Blog]
Customer Satisfaction as an Abnormal Intangible (Journal of Marketing, 2016) [Radio]How to Assess Marketing and Business Performance (Journal of Marketing, 2016) [Radio]Selected Books
The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction [Book Blogs: 1, 2, 3]Second Shift and GM [Animation] ["Talks at Google"] [Trailer]Global Supply Chain Management [Certificate]
PLS Structural Equation Modeling [1st edition] [2nd edition]Expert Networks and MediaAs the economy recovers, Republicans & Democrats will play in The Hill 6/7/2020 (Other Op-Eds in The Hill)Colombia y su compromiso comercial internacional in Dinero 1/27/2020
Hult is a member of the Expert Network of the World Economic Forum [Op-ed]Recognized with the U.S. President's "E" Award 2019, highest government award for exportingHult is a member of UNCTAD's Network of the World Investment Forum [Keynote 2018] [Blog]
Hult is a member of the ACSI Expert Team (ACSI Matters; Hult Blog)See more MSU and Broad College news about Dr. Hult below.
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Publications
ArticleDr. Hult's articles are listed on his CV, which is available for download on this site. The Google Scholar page for Dr. Hult has a listing and citation impact of his articles, and the pdf files of the articles are available, in most cases, for download on his page on ResearchGate. Dr. Hult is currently the top cited scholar in Michigan State University's Broad College of Business, and among the most cited marketing, customer satisfaction, supply chain, and international business scholars worldwide.
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Courses
- MKT 911: Marketing Strategy (PhD)
- MKT 905: Research Design in Marketing (PhD)
- MKT 902: Pro-Seminar in Marketing (PhD)
- SCM 881: Global Supply Chain Management (Master of Science)
- MGT 804: International Management (Master of Science)
- MKT 862: Global Marketing (MBA)
- MKT 860: International Business (MBA)
- MBA 820: Marketing Management (MBA)
- MKT 415: International Marketing (Bachelor)
- MKT 310: International Business (Bachelor)
- Links
Related News:
MSU International Business Center receives presidential award for export service
International Business Center receives the President’s “E” Award for Export Service at a ceremony in Washington, D.C.
Investiture ceremony honors positive feedback loop between students, alums, and professors
Event honored a half-dozen endowed faculty members at the Broad College
Broad College recognized as an international business leader by the U.S. Department of Education
MSU recently awarded a federal grant to continue to operate Center for International Business Education and Research
Low unemployment may soon turn happy customers into angry voters, a pair of Broad College experts warn
The warning was published recently in the Hill, an influential Washington, D.C. newspaper focused on national politics
Subsidizing farmers hurt by retaliatory tariffs 'not a viable long-term solution," Broad College trade expert says
Tomas Hult shares his insights with the Hill, an influential Washington D.C.-based publication
Being an insider in regional trade agreements better than going it alone, Broad College global trade expert says
Tomas Hult shared his insights in his blog for the GlobalEDGE Web site
Tariffs will create winners and losers in global trade. America won't always be in the first group, a Broad College expert warns
"Any given country – even the United States – cannot be a world leader in every category," writes Tomas Hult
'Bullwhip' effects of tariffs buffeting U.S. farmers, Broad College expert writes in influential political publication
Tomas Hult offered his insights in the Hill
China, Hong Kong, and India have the highest market potential for U.S. exporters, say Broad College researchers
Findings appear in the 2018 Market Potential Index by the International Business Center
Powerful Advisory Group Assists The School of Hospitality Business
The Real Estate Investment Management Advisory Council visits campus for its annual spring meeting
Lansing Works! Broad College Professors Tell Us How in New Book, “The Second Shift”
Former Lansing mayor collaborates on a book with Broad faculty behind the remarkable “Lansing Works! Keep GM!”.
Hult Named 2016 Academy of Marketing Science / CUTCO-Vector Distinguished Marketing Educator
Hult will accept the honor at the 2016 AMS Annual Conference May 19, 2016 in Orlando, Florida.
International Business Center Celebrates 25 Years
Overseeing about 200 activities each year, IBC continues to meet its mission since its creation in 1990.
Strategic partnerships in India
Sparty is travels to discuss strategic partnerships with the Indian Institute of Management in Bangalore, India.
Talluri and Hult paper accepted for publication
Professors Sri Talluri and Tomas Hult accepted for publication in IEEE Transactions on Engineering Management.
Community colleges expected to triple efforts to internationalize
Community colleges around the nation expect to have about 24 percent of their programs fully internationalized by 2024.
Helping Michigan companies export
The Michigan Economic Development Corp. has again contracted with MSU’s International Business Center
MSU reaffirmed as a CIBER
Th International Business Center reaffirmed as a Center for International Business Education and Research
Broad faculty members launch new book
Three members of the Broad College of Business's top-ranked supply chain management program will launch their new book
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