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Biography
OverviewG. Tomas M. Hult, PhD, is a worldwide thought leader in international marketing, marketing strategy, customer satisfaction, supply chain management, and international business. He regularly speaks at high-profile events (e.g., United Nations, World Investment Forum, European Commission) and publishes influential op-ed articles (e.g., The Hill, Time, Fortune, World Economic Forum, Dinero). Dr. Hult is a member of the Expert Networks of the World Economic Forum and United Nations / UNCTAD's World Investment Forum, and is also part of the Leadership/Expert Team at the American Customer Satisfaction Index (ACSI).He has been featured on "Talks at Google" and per Google Scholar, he is among the world's top-cited business academicians. Dr. Hult has a career ranking of number 9 in marketing among the worldwide marketing professorate (Elsevier BV, Stanford University) and is among the top 81 "highly cited researchers" in business and economics in the world (Clarivate Web of Science). His book, A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), coauthored with Joe Hair, Christian Ringle, and Marko Sarstedt (published by Sage), is one of the world's most cited methods books (and published in numerous languages).
Dr. Hult was recognized in 2016 as the Academy of Marketing Science / CUTCO-Vector Distinguished Marketing Educator for his scholarly career achievements. He is an elected Fellow of the Academy of International Business (one of about 100 scholars in the world bestowed with this honor and one of only 6 marketing scholars). Also in 2019, he was recognized with the John H. Dunning AIB Service Award for outstanding service to AIB - as the longest serving Executive Director in AIB's history (2004-2019) - and for developing the world's scholarly ecosystem in international business (the most prestigious service award given by the Academy of International Business). For Michigan State University, Dr. Hult has generated more than $40 million for MSU activities in contracts, grants, and matching funds.
His latest trade book is The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction, released by Palgrave MacMillan in 2020, and coauthored with Claes Fornell, Forrest Morgeson, and David VanAmburg. Leveraging ACSI's billions of annual media impressions, The Reign of the Customer is complemented by multiple versions of executive training programs by the ACSI team (ACSIx) that focuses on ACSI Analytics. As a strategic complement, at ACSI we have also engaged in a corporate partnership with Microsoft to deliver ACSI Analytics on Microsoft's Customer Voice and Dynamics 365 platform.Recent ResearchCustomer satisfaction and International Business (Journal of International Business Studies, In Press)Cross-Border Marketing Ecosystem Orchestration (International Journal of Research in Marketing, 2022)
Information Search and Product Returns (Journal of Retailing, 2022)Overarching Role of International Marketing (Journal of International Business Studies, 2021)Customer Complaints, Recovery, and Loyalty (Journal of Marketing, 2020) [AMA] [ACSI Matters Blog]
Consumer Arrogance and Word-of-Mouth (Journal of the Academy of Marketing Science, 2020) [MSU Today]
Predictive Ability Test for PLS: Customer Satisfaction Example (Decision Sciences, 2020) (R code on GitHub)International Business Ecosystem (Journal of International Business Studies, 2020)Customer Satisfaction Online and Offline (Journal of Retailing, 2019) [News]Addressing Endogeneity in PLS Research (Journal of International Marketing, 2018)United Nations SGDs (Journal of Macromarketing, 2018) [Blog] [Dinero] [Radio] [The Hill]
Alignment of Company and Customer Needs (Journal of the Academy of Marketing Science, 2017) [Radio]Customer Satisfaction Drives Stock Prices (Journal of Marketing, 2016) [Radio] [LSE Blog]
Customer Satisfaction as an Abnormal Intangible (Journal of Marketing, 2016) [Radio]How to Assess Marketing and Business Performance (Journal of Marketing, 2016) [Radio]Selected Books
The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction [Book Blogs: 1, 2, 3]Second Shift and GM [Animation] ["Talks at Google"] [Trailer]Global Supply Chain Management [Certificate]
PLS Structural Equation Modeling [1st edition] [2nd edition] [3rd edition][Using R]Expert Networks and MediaAs the economy recovers, Republicans & Democrats will play in The Hill 6/7/2020 (Other Op-Eds in The Hill)Colombia y su compromiso comercial internacional in Dinero 1/27/2020
Hult is a member of the Expert Network of the World Economic Forum [Op-ed]Recognized with the U.S. President's "E" Award 2019, highest government award for exportingHult is a member of UNCTAD's Network of the World Investment Forum [Keynote 2018] [Blog]
Hult is a member of the ACSI Expert Team (ACSI Matters; Hult Blog)See more MSU and Broad College news about Dr. Hult below.
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Publications
ArticleDr. Hult's articles are listed on his CV, which is available for download on this site. The Google Scholar page for Dr. Hult has a listing and citation impact of his articles, and the pdf files of the articles are available, in most cases, for download on his page on ResearchGate. Dr. Hult is currently the top cited scholar in Michigan State University's Broad College of Business, and among the most cited marketing, customer satisfaction, supply chain, and international business scholars worldwide.
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Courses
- MKT 911: Marketing Strategy (PhD)
- MKT 905: Research Design in Marketing (PhD)
- MKT 902: Pro-Seminar in Marketing (PhD)
- SCM 881: Global Supply Chain Management (Master of Science)
- MGT 804: International Management (Master of Science)
- MKT 862: Global Marketing (MBA)
- MKT 860: International Business (MBA)
- MBA 820: Marketing Management (MBA)
- MKT 415: International Marketing (Bachelor)
- MKT 310: International Business (Bachelor)
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Media Mentions
- Links
Related News:
Two prominent marketing journals have recognized MSU as an exceptional leader in this area of expertise.
International Business Center receives the President’s “E” Award for Export Service at a ceremony in Washington, D.C.
Event honored a half-dozen endowed faculty members at the Broad College
MSU recently awarded a federal grant to continue to operate Center for International Business Education and Research
The warning was published recently in the Hill, an influential Washington, D.C. newspaper focused on national politics
Tomas Hult shares his insights with the Hill, an influential Washington D.C.-based publication
Tomas Hult shared his insights in his blog for the GlobalEDGE Web site
"Any given country – even the United States – cannot be a world leader in every category," writes Tomas Hult
Tomas Hult offered his insights in the Hill
Findings appear in the 2018 Market Potential Index by the International Business Center
The Real Estate Investment Management Advisory Council visits campus for its annual spring meeting
Hult has helped not only to put the college on the global map, but also shine as a leader in research and more
Former Lansing mayor collaborates on a book with Broad faculty behind the remarkable “Lansing Works! Keep GM!”.
Hult will accept the honor at the 2016 AMS Annual Conference May 19, 2016 in Orlando, Florida.
Overseeing about 200 activities each year, IBC continues to meet its mission since its creation in 1990.
Th International Business Center reaffirmed as a Center for International Business Education and Research
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