Overview
G. Tomas M. Hult, PhD, is a worldwide thought leader (
Google Scholar - 140,000+ Research Citations) in international marketing, marketing strategy, customer satisfaction, supply chain management,
and international business. He
regularly speaks at high-profile events (e.g., United Nations, World
Investment Forum, European Commission), provides corporate keynotes, and publishes
influential op-ed articles (e.g., The Hill, Time, Fortune, Harvard Business Review,
World Economic Forum,
Dinero). Dr. Hult is
a member of the Expert Networks of the
World Economic Forum and United Nations /
UNCTAD's
World Investment Forum, and
is also part of the Leadership/Expert Team at the American Customer
Satisfaction Index (ACSI).
He has been featured on "Talks
at Google" and per Google Scholar, he is among the world's top-cited business
academicians. Dr. Hult has a career ranking in the top-10 in "marketing" among
the worldwide marketing
professorate (Stanford
University, Elsevier ranking) and is
consistently among
the world's "highly cited researchers" in business and economics (top 1 percent) (Clarivate Web of Science). His book, A Primer on
Partial Least Squares Structural Equation Modeling (PLS-SEM), coauthored with
Joe Hair, Christian Ringle, and Marko Sarstedt (published by Sage), is one of
the world's most cited methods books (and
published in numerous languages).
Dr. Hult was recognized in 2016 as the Academy of Marketing Science /
CUTCO-Vector Distinguished Marketing Educator for his scholarly career
achievements. He is an elected Fellow of the Academy of International Business. Tomas has been recognized with the John H. Dunning AIB Service Award for
outstanding service to AIB - as the longest serving Executive Director in AIB's
history (2004-2019) - and for developing the world's scholarly ecosystem in
international business (the most prestigious service award given by the
Academy of International Business). For Michigan State University, Dr. Hult has
generated more than $40 million for MSU activities in contracts, grants, and
matching funds.
Leveraging ACSI's billions of annual media impressions, h
is latest trade book is The Reign of the Customer: Customer-Centric
Approaches to Improving Satisfaction (Palgrave MacMillan), and coauthored with Claes Fornell, Forrest Morgeson, and David VanAmburg. His latest engagements at Michigan State University involve being the faculty advisor for TEDx (with Forrest Morgeson) and MSU Club Tennis (with Jorge Pena Marin).
Recent Managerial Articles and Op-Eds
Unlocking the persuasive power of numbers, California Management Review (In Press)
10 ways to boost customer satisfaction, Harvard
Business Review (2023)When CEOs engage directly
with customers, Harvard
Business Review (2022)
As economy recovers,
Republicans/Democrats play differently, The
Hill (2020)
Colombia and its international commercial commitment, Dinero
(2020)
Foreign students
boost our economy in myriad ways, The
Hill (2019)
Government can help
startups bridge the 'valley of death', The
Hill (2019)
Creating a
sustainable strategy for sustainability efforts, The
Hill (2018)
US heading toward an
economy with unsatisfied customers, The
Hill (2018)
Trump subsidies are
a band-aid for farmers, not a solution, The
Hill (2018)
Moving from win-win
to win-lose trade policy will end in lose-lose, The
Hill (2018)
Tariffs' bullwhip
effect make its way to US farmers, The
Hill (2018)
Why the Fed is no longer center of the financial universe, Fortune
(2015)
Does stock market sell-off signal the BRIC age is over?, The
Conversation (2015)
The U.S. shouldn't fret over cheaper Yuan, Time (2015)
Recent Peer-Reviewed Research
Predictive Ability Test for PLS: Customer Satisfaction Example,
Decision Sciences (2021) (
R code on GitHub)
Turning complaining customers into loyal customers, Journal of
Marketing (2020) (AMA
Blog)
Consumer Arrogance and Word-of-Mouth, Journal of the Academy of Marketing
Science (2020) [MSU Today]
Selected Books
The Reign of the Customer (Related article in Harvard
Business Review)
Expert Networks and Media
See more MSU and Broad College news about Dr. Hult below.