G. Tomas M. Hult, PhD, is a worldwide thought leader in international marketing, marketing strategy, customer satisfaction, supply chain management, and international business. He regularly speaks at high-profile events (e.g., United
Nations, World Investment Forum, European Commission) and publishes influential
op-ed articles (e.g., The Hill, Time, Fortune, World Economic
Forum, Dinero). Dr. Hult is a member of the Expert Networks of the World Economic
Forum and United Nations / UNCTAD's World Investment
Forum, and is also part of the Expert Team at the American Customer Satisfaction Index (ACSI). He has been featured on "Talks at Google"
and per Google Scholar, he is among the world's top-cited business academicians - the top-cited active international business, marketing strategy, and international marketing scholar in the world.Dr. Hult was selected the Academy of Marketing Science / CUTCO-Vector Distinguished
Marketing Educator as the 2016 top marketing professor in the world for scholarly career
achievements. He is an elected Fellow of the Academy of International Business (one of about 100 scholars
in the world bestowed with this honor and one of only 6 marketing scholars). At Michigan State University, Dr. Hult was recognized with the
Beal Outstanding Faculty Award on February 5, 2019 (MSU's highest award "for outstanding total
service to the University"). Dr. Hult has generated more than $40 million for MSU in contracts, grants, and matching funds. On June 27, 2019, he was recognized with the John H. Dunning AIB
Service Award for outstanding service to AIB and for developing the world's scholarly ecosystem in international
(the most prestigious service award given by the Academy of International Business).His latest trade book is The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction, released by Palgrave MacMillan in April 2020, and coauthored with Claes Fornell, Forrest Morgeson, and David VanAmburg, the experts at the American Customer Satisfaction Index (ACSI). Leveraging ACSI's billions
of annual media impressions, The Reign of the Customer is complemented by an executive training program, ACSIx, launching in the spring 2021 by the ACSI team (with worldwide locations) post the COVID-19 pandemic. Dr. Hult's book, A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), coauthored with Joe Hair, Christian Ringle, and Marko Sarstedt (published by Sage), is one of the world's most cited methods books.
Expert Networks and Media
See more MSU and Broad College news about Dr. Hult below.