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Lu Zhang

Associate Professor
Department: The School of Hospitality Business
Office:
Eppley Center
667 N Shaw Ln Rm 241
East Lansing, MI 48824
Phone: (517) 353-9211
Curriculum Vitae
  • Biography
    Lu Zhang is an Associate professor of Hospitality management in the School of Hospitality Business. She joined the Spartan family after receiving her Master and PhD degree from the school of hospitality management at the Pennsylvania State University. Her research focuses on two areas: hospitality information technology and marketing. She will be teaching the undergraduate information technology class as well as the graduate level IT course. 
  • Publications
    Article
    Jansen, B., Zhang, L. and Mattila, A.S. (2012). "User reactions to search engines logos: investigating brand knowledge of web search engines" Electronic Commerce Research, 12(4), 429-454.
    Article
    Zhang, L., Jansen, B.J. and Mattila, A.S. (2012), "A Branding Model for Web Search Engines." International Internet Marketing and Advertising, 7(3), 195-216.
    Article
    Mattila, A., Hanks, L. and Zhang, L. (2013), "Existential Guilt and Preferential Treatment: The Case of an Airline Upgrade", Journal of Travel Research, 52, 591-599.
    Article
    Van Hoof, B., Wu, L., Zhang, L. and Pederson, B. (2013), "Characteristics of US Graduate Hospitality Programs", FIU Hospitality Review, 31 (2).
    Article
    Van Hoof, B., Wu, L., and Zhang, L. (2014), "Hospitality graduate students' program choice decisions: Implications for faculty and administrators", FIU Hospitality Review, 31 (3).
    Article
    Zhang, L. and Mattila, A.S. (2015). "An examination of Corporate Social Responsibility and processing fluency in a service context." Journal of Services Marketing, 29(2), 103-111.
    Article
    Zhang, L. (2014), "How effective are your CSR messages? The moderating role of processing fluency and construal level." International Journal of Hospitality Management, 41, 56-62.
    Article
    McGinley, S., Zhang, L., Mattila, A.S., and O'Neill, J. (2013), "Attraction to hospitality companies: How processing fluency moderates value fit", Journal of Human Resources in Hospitality & Tourism, 14(1), 25-44.
    Article
    Zhang, L., and Hanks, L. (2014), "Unearned preferential treatment: The moderating role of power", Cornell Hospitality Quarterly, 56(3), 309-319.
    Article
    Zhang, L., Wu, L., and Mattila, A.S. (2014). "Online reviews: The role of information load and peripheral factors." Journal of Travel Research, 55(3), 299-310.
    Article
    Yang, W., Zhang, L., and Mattila, A.S. (2014). "Luxe for less: How do consumers react to luxury hotel price promotions? The moderating role of consumers' need for status." Cornell Hospitality Quarterly, 57(1), 82-92.
    Article
    Zhang, L., Nyheim, P., and Mattila, A.S. (2014). "The effect of power and gender on technology acceptance." Journal of Hospitality and Tourism Technology, 5(3), 299-314.
    Article
    Hanks, L., Zhang, L., and McGinley, S. (2014). "Unconditioned superstition and sports bar fans." Journal of Hospitality Marketing & Management, 25(1), 113-131.
    Article
    McGinley, S., Zhang, L., Hanks, L., and O'Neill, J. (2014). "Reducing longitudinal attrition through Facebook." Journal of Hospitality Marketing & Management, 24(8), 894-900.
    Article
    Zhang, L., Wu, L., and Mattila, A.S. (2014). "Online reviews: The role of information load and peripheral factors." Journal of Travel Research, 55(3), 299-310.
    Article
    Kuo, P., Zhang, L., and Cranage, D. (2015) “What you get is not what you saw: Exploring the impacts of misleading hotel website photos,” International Journal of Contemporary Hospitality Management, 27(6), 1301-1319.
    Article
    Zhang, L. (2015) “Online reviews: The impact of power and incidental similarity,” Journal of Hospitality Marketing & Management, 24(6), 633-651.
    Article
    Nyheim, P., Xu, S., Zhang, L., and Mattila, A.S. (2015). “Predictors of avoidance towards personalization of restaurant smartphone advertising: A study from the Millennials' perspective.” Journal of Hospitality and Tourism Technology, 6(2), 145-159.
    Article
    Nyheim, P., Xu, S., Zhang, L., and Mattila, A.S. (2015). “Predictors of avoidance towards personalization of restaurant smartphone advertising: A study from the Millennials' perspective.” Journal of Hospitality and Tourism Technology, 6(2), 145-159.
    Article
    Quigno, J., and Zhang, L. (2016) “Casino customers' intention to join a loyalty rewards program: The effect of number of tiers and gender,” Cornell Hospitality Quarterly, 57(2), 226-230.
    Article
    Wolf, A., and Zhang, L. (2016) “The effect of customization and gender on customers’ attitude,” International Journal of Hospitality Management, 56, 28-32.
    Article
    Line, N., Hanks, L., and Zhang, L. (2016) “Sustainability communication: The effect of message construals on consumers’ attitudes towards green restaurants,” International Journal of Hospitality Management, 57, 143-151.
    Article
    Hanks, L., Zhang, L., Line, N., and McGinley, S. (2016) "When less is more: Sustainability messaging, destination image, and processing fluency," International Journal of Hospitality Management, 58, 34-43.
    Article
    Zhang, L., and Hanks, L. (2016) "Consumer
    skepticism towards CSR messages: The joint effects of processing fluency,
    individuals’ need for cognition and mood," International Journal of Contemporary Hospitality Management, 29(8), 2070-2084.
    Article
    McGinley, S., Yang, W., and Zhang, L. (2017) "Snob appeal? Impact of company status perceptions on employee recruitment," Journal of Hospitality Marketing and Management, 27(1), 85-105.
    Article
    Zhang, L., Yang, W., and Zheng, X. (2017) "Corporate Social Responsibility: The effect of need-for-status and fluency on consumers' attitudes," International Journal of Contemporary Hospitality Management, 30(3), 1492-1507.
    Article
    Kim, M. R., Zhang, L., Yu, J.H., Koenigsfeld, J.P., and Cichy, R.F. (2016) "Private club GMs’/COOs’ perceptions in adopting social media: Applying the technology acceptance model," Journal of Tourism and Hospitality Management, 4(1), 37-48.
    Article
    Thomas, C., Zhang, L., Cha, J., & Beck, J. (2017) "The POS decision: Ray's place's dilemma," Journal of Hospitality & Tourism Cases, 7(2).
    Article
    Hanks, L., Zhang, L., & McGinley, S. (2017) "The impact of temporal distance and need for status on employee evaluations of Corporate Social Responsibility campaigns," International Journal of Hospitality & Tourism Administration (forthcoming).
    Article
    Line, N., Hanks, L., & Zhang, L. (2017) "Birds of a feather donate together: Understanding the relationship between the social servicescape and CSR participation," International Journal of Hospitality Management, 71, 102-110.
    Article
    Zhang, L., & Hanks, L. (2017) "Online reviews: The effect of cosmopolitanism, incidental similarity, and dispersion on consumer attitudes toward ethnic restaurants," International Journal of Hospitality Management, 68, 1150-123.
    Article
    Kim, M., Cichy, R., Zhang, L., & Yu, J. (2018). Antecedents of social capital and its impact on satisfaction and loyalty, Journal of Hospitality Marketing & Management, (forthcoming).
    Article
    Zhang, L., Hanks, L., & Line, N. (2018). The joint effect of power, relationship type, and CSR type on customers’ intent to donate, Journal of Hospitality & Tourism Research, (forthcoming).
    Article
    Zhang, L., & Yang, W. (2018). Consumers’ responses to invitations to write online reviews: The impact of message framing, power, and need for status, International Journal of Contemporary Hospitality Management, 31(4), 1609-1625.
    Article
    Wei, W., Qi, R., & Zhang, L. (2018). Effects of virtual reality on theme park visitors’ experience and behaviors: A presence perspective, Tourism Management, 71, 282-293.
    Article
    Zhang, L., Wei, W., & Hua, N. (2018). Impact of data breach locality and error management on attitude and engagement, International Journal of Hospitality Management, 78, 159-168.
    Article
    Aksoy, L., Alkire, L., Choi, S., Kim, P., & Zhang, L. (2019). Social innovation in service: A conceptual framework and research agenda, Journal of Service Management, (forthcoming).
    Article
    Zhang, L., Kuo, P., & McCall, M. (2019). Microcelebrity: The impact of information source, hotel type, and misleading photos on consumers’ responses, Cornel Hospitality Quarterly, (forthcoming).
    Article
    Wei, W., Zhang, L., & Hua, N. (2019). Error management in service security breaches, Journal of Services Marketing, (forthcoming).

Related News:

Broad Professor Attends Recent Thought Leadership HTR Forum 
Dr. Lu Zhang, assistant professor in the School of Hospitality Business attended the forum at Ohio State University
Visiting Leader: Gregg Chapman, Walt Disney Parks and Resorts 
Jeff Beck and Lu Zhang provided a joint classroom experience to students of their two classes
Leading the Way: Graduate Students Present Research 
The School of Hospitality Business at MSU conducted its 11th Annual Graduate Student Forum.
Dr. Sara Parks (MBA ’70) Receives Alumni Association Lifetime Academic Achievement Award from The School of Hospitality Business at MSU 
Alumni, faculty, and family honored Dr. Sara Parks with the Alumni Association’s Lifetime Academic Achievement Awards.
Record Number of Undergraduate Research Fellows  
Eight of the 17 students designated as Undergraduate Research Fellows in the Broad College enrolled in HB