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Lu Zhang

Associate Professor
Department: The School of Hospitality Business
Office:
Eppley Center
667 N Shaw Ln Rm E432A
East Lansing, MI 48824
Phone: (517) 353-9211
  • Biography
    Lu Zhang is an Associate professor of Hospitality management in the School of Hospitality Business. She joined the Spartan family after receiving her Master and PhD degree from the school of hospitality management at the Pennsylvania State University. Her research focuses on two areas: hospitality information technology and marketing. She will be teaching the undergraduate information technology class as well as the graduate level IT course. 
  • Publications
    Article
    Jansen, B., Zhang, L. and Mattila, A.S. (2012). "User reactions to search engines logos: investigating brand knowledge of web search engines" Electronic Commerce Research, 12(4), 429-454.
    Article
    Zhang, L., Jansen, B.J. and Mattila, A.S. (2012), "A Branding Model for Web Search Engines."� International Internet Marketing and Advertising, 7(3), 195-216.
    Article
    Mattila, A., Hanks, L. and Zhang, L. (2013), "Existential Guilt and Preferential Treatment: The Case of an Airline Upgrade"�, Journal of Travel Research, 52, 591-599.
    Article
    Van Hoof, B., Wu, L., Zhang, L. and Pederson, B. (2013), "Characteristics of US Graduate Hospitality Programs", FIU Hospitality Review, 31 (2).
    Article
    Van Hoof, B., Wu, L., and Zhang, L. (2014), "Hospitality graduate students' program choice decisions: Implications for faculty and administrators", FIU Hospitality Review, 31 (3).
    Article
    Zhang, L. and Mattila, A.S. (2015). "An examination of Corporate Social Responsibility and processing fluency in a service context." Journal of Services Marketing, 29(2), 103-111.
    Article
    Zhang, L. (2014), "How effective are your CSR messages? The moderating role of processing fluency and construal level." International Journal of Hospitality Management, 41, 56-62.
    Article
    McGinley, S., Zhang, L., Mattila, A.S., and O'Neill, J. (2013), "Attraction to hospitality companies: How processing fluency moderates value fit", Journal of Human Resources in Hospitality & Tourism, 14(1), 25-44.
    Article
    Zhang, L., and Hanks, L. (2014), "Unearned preferential treatment: The moderating role of power", Cornell Hospitality Quarterly, 56(3), 309-319.
    Article
    Zhang, L., Wu, L., and Mattila, A.S. (2014). "Online reviews: The role of information load and peripheral factors." Journal of Travel Research, 55(3), 299-310.
    Article
    Yang, W., Zhang, L., and Mattila, A.S. (2014). "Luxe for less: How do consumers react to luxury hotel price promotions? The moderating role of consumers' need for status." Cornell Hospitality Quarterly, 57(1), 82-92.
    Article
    Zhang, L., Nyheim, P., and Mattila, A.S. (2014). "The effect of power and gender on technology acceptance." Journal of Hospitality and Tourism Technology, 5(3), 299-314.
    Article
    Hanks, L., Zhang, L., and McGinley, S. (2014). "Unconditioned superstition and sports bar fans." Journal of Hospitality Marketing & Management, 25(1), 113-131.
    Article
    McGinley, S., Zhang, L., Hanks, L., and O'Neill, J. (2014). "Reducing longitudinal attrition through Facebook." Journal of Hospitality Marketing & Management, 24(8), 894-900.
    Article
    Zhang, L., Wu, L., and Mattila, A.S. (2014). "Online reviews: The role of information load and peripheral factors." Journal of Travel Research, 55(3), 299-310.
    Article
    Kuo, P., Zhang, L., and Cranage, D. (2015) “What you get is not what you saw: Exploring the impacts of misleading hotel website photos,” International Journal of Contemporary Hospitality Management, 27(6), 1301-1319.
    Article
    Zhang, L. (2015) “Online reviews: The impact of power and incidental similarity,” Journal of Hospitality Marketing & Management, 24(6), 633-651.
    Article
    Nyheim, P., Xu, S., Zhang, L., and Mattila, A.S. (2015). “Predictors of avoidance towards personalization of restaurant smartphone advertising: A study from the Millennials' perspective.” Journal of Hospitality and Tourism Technology, 6(2), 145-159.
    Article
    Nyheim, P., Xu, S., Zhang, L., and Mattila, A.S. (2015). “Predictors of avoidance towards personalization of restaurant smartphone advertising: A study from the Millennials' perspective.” Journal of Hospitality and Tourism Technology, 6(2), 145-159.
    Article
    Quigno, J., and Zhang, L. (2016) “Casino customers' intention to join a loyalty rewards program: The effect of number of tiers and gender,” Cornell Hospitality Quarterly, 57(2), 226-230.
    Article
    Wolf, A., and Zhang, L. (2016) “The effect of customization and gender on customers’ attitude,” International Journal of Hospitality Management, 56, 28-32.
    Article
    Line, N., Hanks, L., and Zhang, L. (2016) “Sustainability communication: The effect of message construals on consumers’ attitudes towards green restaurants,” International Journal of Hospitality Management, 57, 143-151.
    Article
    Hanks, L., Zhang, L., Line, N., and McGinley, S. (2016) "When less is more: Sustainability messaging, destination image, and processing fluency," International Journal of Hospitality Management, 58, 34-43.
    Article
    Zhang, L., and Hanks, L. (2016) "Consumer
    skepticism towards CSR messages: The joint effects of processing fluency,
    individuals’ need for cognition and mood," International Journal of Contemporary Hospitality Management, 29(8), 2070-2084.
    Article
    McGinley, S., Yang, W., and Zhang, L. (2017) "Snob appeal? Impact of company status perceptions on employee recruitment," Journal of Hospitality Marketing and Management, 27(1), 85-105.
    Article
    Zhang, L., Yang, W., and Zheng, X. (2017) "Corporate Social Responsibility: The effect of need-for-status and fluency on consumers' attitudes," International Journal of Contemporary Hospitality Management, 30(3), 1492-1507.
    Article
    Kim, M. R., Zhang, L., Yu, J.H., Koenigsfeld, J.P., and Cichy, R.F. (2016) "Private club GMs’/COOs’ perceptions in adopting social media: Applying the technology acceptance model," Journal of Tourism and Hospitality Management, 4(1), 37-48.
    Article
    Thomas, C., Zhang, L., Cha, J., & Beck, J. (2017) "The POS decision: Ray's place's dilemma," Journal of Hospitality & Tourism Cases, 7(2).
    Article
    Hanks, L., Zhang, L., & McGinley, S. (2020) "The impact of temporal distance and need for status on employee evaluations of Corporate Social Responsibility campaigns," International Journal of Hospitality & Tourism Administration, 21(2), 188-204.
    Article
    Line, N., Hanks, L., & Zhang, L. (2017) "Birds of a feather donate together: Understanding the relationship between the social servicescape and CSR participation," International Journal of Hospitality Management, 71, 102-110.
    Article
    Zhang, L., & Hanks, L. (2017) "Online reviews: The effect of cosmopolitanism, incidental similarity, and dispersion on consumer attitudes toward ethnic restaurants," International Journal of Hospitality Management, 68, 1150-123.
    Article
    Kim, M., Cichy, R., Zhang, L., & Yu, J. (2019). Antecedents of social capital and its impact on satisfaction and loyalty, Journal of Hospitality Marketing & Management, 28(2), 263-284.
    Article
    Zhang, L., Hanks, L., & Line, N. (2019). The joint effect of power, relationship type, and CSR type on customers’ intent to donate, Journal of Hospitality & Tourism Research, 43(3), 374-394.
    Article
    Zhang, L., & Yang, W. (2018). Consumers’ responses to invitations to write online reviews: The impact of message framing, power, and need for status, International Journal of Contemporary Hospitality Management, 31(4), 1609-1625.
    Article
    Wei, W., Qi, R., & Zhang, L. (2018). Effects of virtual reality on theme park visitors’ experience and behaviors: A presence perspective, Tourism Management, 71, 282-293.
    Article
    Zhang, L., Wei, W., & Hua, N. (2018). Impact of data breach locality and error management on attitude and engagement, International Journal of Hospitality Management, 78, 159-168.
    Article
    Aksoy, L., Alkire, L., Choi, S., Kim, P., & Zhang, L. (2019). Social innovation in service: A conceptual framework and research agenda, Journal of Service Management, 30(3), 429-448.
    Article
    Zhang, L., Kuo, P., & McCall, M. (2019). Microcelebrity: The impact of information source, hotel type, and misleading photos on consumers’ responses, Cornel Hospitality Quarterly, 60(4), 285-297.
    Article
    Wei, W., Zhang, L., & Hua, N. (2019). Error management in service security breaches, Journal of Services Marketing, 31(7), 783-797.
    Article
     
    Article
    Hanks, L., Zhang, L., & Line, N. (2020). Perceived similarity in third place: Understanding the effect of place attachment, International Journal of Hospitality Management, 86, 102455.
    Article
    Cheng, Y., Wei, W., Zhang, L. (2020). Seeing Destinations through Vlogs: Implications for Leveraging Customer Engagement Behavior to Increase Travel Intention. International Journal of Contemporary Hospitality Management, 32(10), 3227-3248.
    Article
    Zheng, Y., Wei, W., Line, N., Zhang, L. (2020). Integrating the tourist gaze with the social servicescape: Implications for creating memorable theme park experiences. International Journal of Hospitality Management, 93, 102782.
    Article
    Bolumole, Y., Cohu, J., McKnight, H., Tessmer, A., Zhang, L., Beck, J., Sedatole, K., Whipple, J. (2020). Amazon Marketplace: Sustaining Strategic Innovation. (product number 9B20M019).
    Article
    Zhang, L., Gao, L., Zheng, X. (2020). Let's talk about this in private: The effect of explanation type and hotel responses on customer's attitude. Cornell Hospitality Quarterly, 61(1), 68-83.
    Article
    Hanks, L., Line, N., Zhang, L. (2021). Expanding the methodological approach to the social servicescape: Moving from measurement to manipulation. Cornell Hospitality Quarterly, 62(1), 157-168.
    Article
    McGinley, S., Wei, W., Zhang, L., Zheng, Y. (2021). The State of Qualitative Research in Hospitality: A Five-Year Review 2014 - 2019. Cornell Hospitality Quarterly, 62(1), 8-20.
    Article
    McGinley, S., Wei, W., Zhang, L., Zheng, Y. (2021). The State of Qualitative Research in Hospitality: A Five-Year Review 2014 - 2019. Cornell Hospitality Quarterly, 62(1), 8-20.
    Article
    Liu, X., Wen, J., Zhang, L., Chen, Y. (2021). Does organizational collectivist culture breed self-sacrificial leadership? Testing a moderated mediation model. International Journal of Hospitality Management (forthcoming).
    Article
    Cheng, Y.,Wei, W., Zhong, Y., Zhang, L. (2021). The empowering role of hospitable telemedicine experience in reducing isolation and anxiety: evidence from the COVID-19 pandemic. International Journal of Contemporary Hospitality Management (forthcoming).
    Article
    Gao, L., Zhang, L., Wei, W. (2021). The Effect of Perceived Error Stability, Brand Perception, and Relationship Norms on Consumer Reaction to Data Breaches ?. International Journal of Hospitality Management (forthcoming).
    Article
    Zhang, L., Wei, W., Hua, N. (2021). Service Security Breaches: The Impact of Comparative Optimism. The Service Industries Journal (forthcoming).
    Article
    Karagoz, D., Isik, C., Dogru, T., Zhang, L. (2021). Solo female travel risks, anxiety and travel intentions: examining the moderating role of online psychological-social support. Current Issues in Tourism (forthcoming).
    Article
    Zhang, L., Wei, W., Line, N., & Cheng, Y. (2021). When positive reviews backfire: The effect of review dispersion and expectation disconfirmation on Airbnb guests’ experiences. International Journal of Hospitality Management, 96, 102979.
    Article
    Zhang, L., Wei, W., Line, N., & McGinley, S. (2021). Social distancing: The effect of density and power on restaurant consumers. International Journal of Hospitality Management, 96, 102964.
    Article
    Ali, F., Zhang, L., Wei, W., Zhou, Y., & Cobanoglu, C. (2021). Service innovation in hospitality and tourism. Journal of Hospitality and Tourism Technology, 12 (1), 1-3.
    Article
    Van Riel, A., Andreassen, T., Lervik-Olson, L., Zhang, L., Mithas, S., & Heinonen, K. (2021). A customer-centric five factor model for sustainability and service innovation. Journal of Business Research, 136, 3890401.
    Article
    Wei, W., Zheng, Y., Zhang, L., & Line, N. (2021). Leveraging customer-to-customer interactions to create immersive and memorable theme park experiences. Journal of Hospitality and Tourism Insights (forthcoming).
    Article
    Kuo, P., & Zhang, L. (2021). Hotel room colors on affective responses, attitude, and booking intention, International Journal of Hospitality & Tourism Administration (forthcoming).
    Article
    Zheng, X., Zhang, L., Wei, W., & Line, N. (2021). The effects of unfulfilled preferential treatment and review dispersion on Airbnb guests’ attitudes and behavior. Journal of Hospitality & Tourism Research, (forthcoming).
    Article
    Wang, J., Wang, Y., Zhang, L., Fu, R. (2021). Booth attractiveness: Scale development and model testing from a mental budgeting perspective. Journal of Hospitality & Tourism Research, (forthcoming).
  • Media Mentions

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Broad faculty wear academic regalia and pose for a group picture at the 2023 Investiture Ceremony.
Read about endowments and awards presented at the 2023 Faculty Recognition Dinner and Investiture Ceremony on Oct. 30.
Hospital workers wearing face masks walking down a hallway.
Our faculty are working to advance health care management, address business issues in the industry and protect patients.
restaurant table
Research from associate professor Lu Zhang shows how a restaurant’s physical space can impact consumer experience.
African American woman doctor working at her office doing telemedicine.
New research from MSU makes the case for empowering patients through hospitable virtual health care.
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MSU and Hilton cohosted a weekend-long event for students to solve problems and connect with industry leaders.
Dr. Lu Zhang, assistant professor in the School of Hospitality Business attended the forum at Ohio State University
Jeff Beck and Lu Zhang provided a joint classroom experience to students of their two classes