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![Michael Lamach is the retired chair and CEO of Trane Technologies, with a BS. in Applied Engineering Sciences from MSU.](https://broad.msu.edu/app/uploads/2020/08/Survey-1024x683.jpg)
In this Q&A, Michael Jones (B.A. Accounting ’13) talks about his experience in the ad and his advice to fellow Spartans.
![Michael Lamach is the retired chair and CEO of Trane Technologies, with a BS. in Applied Engineering Sciences from MSU.](https://broad.msu.edu/app/uploads/2020/08/Survey-1024x683.jpg)
![Michael Lamach is the retired chair and CEO of Trane Technologies, with a BS. in Applied Engineering Sciences from MSU.](https://broad.msu.edu/app/uploads/2020/08/Survey-1024x683.jpg)
In this Q&A, Michael Jones (B.A. Accounting ’13) talks about his experience in the ad and his advice to fellow Spartans.
![](https://broad.msu.edu/app/uploads/2020/07/DEI-Thumb.jpg)
Dean Sanjay Gupta outlines the Broad College's ongoing and planned actions to foster an inclusive environment.
![](https://broad.msu.edu/app/uploads/2020/07/DEI-Thumb.jpg)
![](https://broad.msu.edu/app/uploads/2020/07/DEI-Thumb.jpg)
Dean Sanjay Gupta outlines the Broad College's ongoing and planned actions to foster an inclusive environment.
![front of Broad Business College](/app/themes/EliBroad/assets/images/Broad-default.jpg)
A group of undergraduate Broad Spartans were awarded $2,000 national scholarships to continue their academic studies.
![front of Broad Business College](/app/themes/EliBroad/assets/images/Broad-default.jpg)
![front of Broad Business College](/app/themes/EliBroad/assets/images/Broad-default.jpg)
A group of undergraduate Broad Spartans were awarded $2,000 national scholarships to continue their academic studies.
![iPhone 7 showing its screen with TikTok and other social media application icons with ear buds.](https://broad.msu.edu/app/uploads/2020/06/social-media-apps-1024x683.jpg)
Anjana Susarla, associate professor, wrote for The Conversation on social media's role in shaping politics and protests.
![iPhone 7 showing its screen with TikTok and other social media application icons with ear buds.](https://broad.msu.edu/app/uploads/2020/06/social-media-apps-1024x683.jpg)
![iPhone 7 showing its screen with TikTok and other social media application icons with ear buds.](https://broad.msu.edu/app/uploads/2020/06/social-media-apps-1024x683.jpg)
Anjana Susarla, associate professor, wrote for The Conversation on social media's role in shaping politics and protests.
![](https://broad.msu.edu/app/uploads/2020/06/Women-in-finance-1024x683.jpg)
Four Broad College graduates were honored this year by Crain’s Detroit Business for their influence and accomplishments.
![](https://broad.msu.edu/app/uploads/2020/06/Women-in-finance-1024x683.jpg)
![](https://broad.msu.edu/app/uploads/2020/06/Women-in-finance-1024x683.jpg)
Four Broad College graduates were honored this year by Crain’s Detroit Business for their influence and accomplishments.
![Bird's eye view of shipping crates](https://broad.msu.edu/app/uploads/2020/03/GRADSCM_ARTICLE-HEADER-1024x576.jpg)
A new white paper from MSU and Maine Pointe outlines supply chain vulnerabilities and how companies must rebalance.
![Bird's eye view of shipping crates](https://broad.msu.edu/app/uploads/2020/03/GRADSCM_ARTICLE-HEADER-1024x576.jpg)
![Bird's eye view of shipping crates](https://broad.msu.edu/app/uploads/2020/03/GRADSCM_ARTICLE-HEADER-1024x576.jpg)
A new white paper from MSU and Maine Pointe outlines supply chain vulnerabilities and how companies must rebalance.
![front of Broad Business College](/app/themes/EliBroad/assets/images/Broad-default.jpg)
Rising senior Charles Zhou has been awarded the $10,000 R. Gene Richter Scholarship to aid his studies at MSU.
![front of Broad Business College](/app/themes/EliBroad/assets/images/Broad-default.jpg)
![front of Broad Business College](/app/themes/EliBroad/assets/images/Broad-default.jpg)
Rising senior Charles Zhou has been awarded the $10,000 R. Gene Richter Scholarship to aid his studies at MSU.
![](https://broad.msu.edu/app/uploads/2020/06/Grocery-aisle-1024x813.jpg)
Dennis Eidson (B.A. Business Administration '76) recounts the positive steps SpartanNash has taken amid COVID-19.
![](https://broad.msu.edu/app/uploads/2020/06/Grocery-aisle-1024x813.jpg)
![](https://broad.msu.edu/app/uploads/2020/06/Grocery-aisle-1024x813.jpg)
Dennis Eidson (B.A. Business Administration '76) recounts the positive steps SpartanNash has taken amid COVID-19.
![Front entrance of the James B. Henry Center for Executive Development, as seen on a sunny summer day.](https://broad.msu.edu/app/uploads/2019/01/Henry-Center-Day-1024x438.jpg)
Fewer weekends, same top-ranked program. This new option combines an in-person experience with flexible online learning.
![Front entrance of the James B. Henry Center for Executive Development, as seen on a sunny summer day.](https://broad.msu.edu/app/uploads/2019/01/Henry-Center-Day-1024x438.jpg)
![Front entrance of the James B. Henry Center for Executive Development, as seen on a sunny summer day.](https://broad.msu.edu/app/uploads/2019/01/Henry-Center-Day-1024x438.jpg)
Fewer weekends, same top-ranked program. This new option combines an in-person experience with flexible online learning.
![Young businesswoman in casual clothing working on a laptop](https://broad.msu.edu/app/uploads/2020/03/Woman-working-on-laptop-1024x629.jpg)
Management Professor John Hollenbeck explains why people aren't wired to have a 15-person virtual meeting.
![Young businesswoman in casual clothing working on a laptop](https://broad.msu.edu/app/uploads/2020/03/Woman-working-on-laptop-1024x629.jpg)
![Young businesswoman in casual clothing working on a laptop](https://broad.msu.edu/app/uploads/2020/03/Woman-working-on-laptop-1024x629.jpg)
Management Professor John Hollenbeck explains why people aren't wired to have a 15-person virtual meeting.
![A graduate cap with a bedazzled Sparty helm and](https://broad.msu.edu/app/uploads/2014/05/Commencement-cap-2014.jpg)
Dean Sanjay Gupta provides a celebratory message for graduating Broad Spartans.
![A graduate cap with a bedazzled Sparty helm and](https://broad.msu.edu/app/uploads/2014/05/Commencement-cap-2014.jpg)
![A graduate cap with a bedazzled Sparty helm and](https://broad.msu.edu/app/uploads/2014/05/Commencement-cap-2014.jpg)
Dean Sanjay Gupta provides a celebratory message for graduating Broad Spartans.
![](https://broad.msu.edu/app/uploads/2020/04/SpartansStandTogether-thumb.jpg)
Alumni are stepping up to overcome the world’s challenges amid COVID-19 and proving that without a doubt, Spartans Will.
![](https://broad.msu.edu/app/uploads/2020/04/SpartansStandTogether-thumb.jpg)
![](https://broad.msu.edu/app/uploads/2020/04/SpartansStandTogether-thumb.jpg)
Alumni are stepping up to overcome the world’s challenges amid COVID-19 and proving that without a doubt, Spartans Will.
![An outside view of Atwater Brewery in downtown Detroit, Michigan](https://broad.msu.edu/app/uploads/2020/04/Atwater-Brewing-resized-1024x731.jpg)
Mark Rieth (B.A. General Business '89), owner of Atwater Brewery, is aiding critical areas by producing hand sanitizer.
![An outside view of Atwater Brewery in downtown Detroit, Michigan](https://broad.msu.edu/app/uploads/2020/04/Atwater-Brewing-resized-1024x731.jpg)
![An outside view of Atwater Brewery in downtown Detroit, Michigan](https://broad.msu.edu/app/uploads/2020/04/Atwater-Brewing-resized-1024x731.jpg)
Mark Rieth (B.A. General Business '89), owner of Atwater Brewery, is aiding critical areas by producing hand sanitizer.
![Front entrance of the Minskoff Pavilion at dusk](https://broad.msu.edu/app/uploads/2019/12/Minskoff-Pavilion-1024x576.jpg)
Show your Broad Spartan pride whether you're working remotely or just connecting virtually with friends and family.
![Front entrance of the Minskoff Pavilion at dusk](https://broad.msu.edu/app/uploads/2019/12/Minskoff-Pavilion-1024x576.jpg)
![Front entrance of the Minskoff Pavilion at dusk](https://broad.msu.edu/app/uploads/2019/12/Minskoff-Pavilion-1024x576.jpg)
Show your Broad Spartan pride whether you're working remotely or just connecting virtually with friends and family.
![front of Broad Business College](/app/themes/EliBroad/assets/images/Broad-default.jpg)
Joel Clum (B.A. Finance ’08) shared his career journey through a virtual presentation on March 19.
![front of Broad Business College](/app/themes/EliBroad/assets/images/Broad-default.jpg)
![front of Broad Business College](/app/themes/EliBroad/assets/images/Broad-default.jpg)
Joel Clum (B.A. Finance ’08) shared his career journey through a virtual presentation on March 19.
![front of Broad Business College](/app/themes/EliBroad/assets/images/Broad-default.jpg)
Research from MSU offers guidelines to improve engagement and relevancy of YouTube videos on chronic health conditions.
![front of Broad Business College](/app/themes/EliBroad/assets/images/Broad-default.jpg)
![front of Broad Business College](/app/themes/EliBroad/assets/images/Broad-default.jpg)
Research from MSU offers guidelines to improve engagement and relevancy of YouTube videos on chronic health conditions.
![Bird's eye view of shipping crates](https://broad.msu.edu/app/uploads/2020/03/GRADSCM_ARTICLE-THUMB.jpg)
The Broad College of Business at MSU has the best graduate and undergraduate supply chain programs in the nation.
![Bird's eye view of shipping crates](https://broad.msu.edu/app/uploads/2020/03/GRADSCM_ARTICLE-THUMB.jpg)
![Bird's eye view of shipping crates](https://broad.msu.edu/app/uploads/2020/03/GRADSCM_ARTICLE-THUMB.jpg)
The Broad College of Business at MSU has the best graduate and undergraduate supply chain programs in the nation.
![3d rendering of a virus](https://broad.msu.edu/app/uploads/2020/03/Coronavirus-background-1024x576.jpg)
Dean Sanjay Gupta shares an update and offers resources for students, faculty and members of the Spartan community.
![3d rendering of a virus](https://broad.msu.edu/app/uploads/2020/03/Coronavirus-background-1024x576.jpg)
![3d rendering of a virus](https://broad.msu.edu/app/uploads/2020/03/Coronavirus-background-1024x576.jpg)
Dean Sanjay Gupta shares an update and offers resources for students, faculty and members of the Spartan community.
![United States Capitol building](https://broad.msu.edu/app/uploads/2020/03/Congress-1024x769.jpg)
Ge Bai (Ph.D. Accounting & Information Systems ’12) shared her expertise at a congressional hearing on Feb. 5.
![United States Capitol building](https://broad.msu.edu/app/uploads/2020/03/Congress-1024x769.jpg)
![United States Capitol building](https://broad.msu.edu/app/uploads/2020/03/Congress-1024x769.jpg)
Ge Bai (Ph.D. Accounting & Information Systems ’12) shared her expertise at a congressional hearing on Feb. 5.
![front of Broad Business College](/app/themes/EliBroad/assets/images/Broad-default.jpg)
The 2020 Big Ten Women’s Business Connect Leadership Conference was hosted by Broad Spartans last month.
![front of Broad Business College](/app/themes/EliBroad/assets/images/Broad-default.jpg)
![front of Broad Business College](/app/themes/EliBroad/assets/images/Broad-default.jpg)
The 2020 Big Ten Women’s Business Connect Leadership Conference was hosted by Broad Spartans last month.
![Close up customer hand choose smiley face over blurred sad face icon on wood cube](https://broad.msu.edu/app/uploads/2019/05/customer-satisfaction-iStock-1029895804-1-1024x467.jpg)
Valerie Good, marketing faculty, recently wrote for The Conversation about her work on corporate social responsibility.
![Close up customer hand choose smiley face over blurred sad face icon on wood cube](https://broad.msu.edu/app/uploads/2019/05/customer-satisfaction-iStock-1029895804-1-1024x467.jpg)
![Close up customer hand choose smiley face over blurred sad face icon on wood cube](https://broad.msu.edu/app/uploads/2019/05/customer-satisfaction-iStock-1029895804-1-1024x467.jpg)
Valerie Good, marketing faculty, recently wrote for The Conversation about her work on corporate social responsibility.
![A view of the back of MSU's Minskoff Pavilion at the Broad College of Business Photo ©LMN Architects](https://broad.msu.edu/app/uploads/2020/02/Pavilion-Final-Photos-201908_23-1024x683.jpg)
In the 2019 TAMUGA rankings, MSU tied University of Georgia for the highest number of publications in top-tier journals.
![A view of the back of MSU's Minskoff Pavilion at the Broad College of Business Photo ©LMN Architects](https://broad.msu.edu/app/uploads/2020/02/Pavilion-Final-Photos-201908_23-1024x683.jpg)
![A view of the back of MSU's Minskoff Pavilion at the Broad College of Business Photo ©LMN Architects](https://broad.msu.edu/app/uploads/2020/02/Pavilion-Final-Photos-201908_23-1024x683.jpg)
In the 2019 TAMUGA rankings, MSU tied University of Georgia for the highest number of publications in top-tier journals.
![Surgeon writing down notes during an episode of care in an operating room.](https://broad.msu.edu/app/uploads/2020/02/Operating-room-1024x683.jpg)
New research from MSU reveals that inefficiencies in operating room processes result in colossal costs.
![Surgeon writing down notes during an episode of care in an operating room.](https://broad.msu.edu/app/uploads/2020/02/Operating-room-1024x683.jpg)
![Surgeon writing down notes during an episode of care in an operating room.](https://broad.msu.edu/app/uploads/2020/02/Operating-room-1024x683.jpg)
New research from MSU reveals that inefficiencies in operating room processes result in colossal costs.
![A black and white picture of an old couple walking hand-in-hand.](https://broad.msu.edu/app/uploads/2020/02/old-couple.jpeg)
Jesse Juriga (B.A. Marketing '05), creative director at Google Creative Lab, developed the "Loretta" Super Bowl LIV ad.
![A black and white picture of an old couple walking hand-in-hand.](https://broad.msu.edu/app/uploads/2020/02/old-couple.jpeg)
![A black and white picture of an old couple walking hand-in-hand.](https://broad.msu.edu/app/uploads/2020/02/old-couple.jpeg)
Jesse Juriga (B.A. Marketing '05), creative director at Google Creative Lab, developed the "Loretta" Super Bowl LIV ad.
![Young male worker smoking electronic cigarette](https://broad.msu.edu/app/uploads/2020/01/Broad-Entrepreneurs-Vaping-Substitute--1024x576.jpg)
Two Broad Spartans showcased their safe alternative to vaping products at CES 2020.
![Young male worker smoking electronic cigarette](https://broad.msu.edu/app/uploads/2020/01/Broad-Entrepreneurs-Vaping-Substitute--1024x576.jpg)
![Young male worker smoking electronic cigarette](https://broad.msu.edu/app/uploads/2020/01/Broad-Entrepreneurs-Vaping-Substitute--1024x576.jpg)
Two Broad Spartans showcased their safe alternative to vaping products at CES 2020.