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Through truly memorable experiences, products and services, brands can create long-term relationships with their customers. Hang Nguyen, associate professor in the Department of Marketing, joins Broad Matters to explain her research exploring the concept of brand love. Through brand love, customers can fall head over heels for a brand and form lasting, emotional bonds with their products, services and experiences.
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In Other News:
Broad has launched an Internal Speaker Series aimed at strengthening the college's research culture across departments
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Dorothy Carter leads groundbreaking research that’s helping NASA prepare for humanity’s Mission to Mars.
Study by Holzhacker, Loch, Miller and Scott uncovers the hidden costs of electronic logging devices for owner-operators
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