Audio
Through truly memorable experiences, products and services, brands can create long-term relationships with their customers. Hang Nguyen, associate professor in the Department of Marketing, joins Broad Matters to explain her research exploring the concept of brand love. Through brand love, customers can fall head over heels for a brand and form lasting, emotional bonds with their products, services and experiences.
For more episodes of Broad Matters, subscribe to our podcast on Apple Podcasts, Spotify and Google Podcasts.
In Other News:
Supply chain management associate professor honored by the Decision Sciences Institute.
Audio
Delving into hours-of-service regulation in the trucking industry, Broad Matters talks with Martin Holzhacker
G. Tomas M. Hult has been recognized in the 2025 Highly Cited Researchers list
Get Connected with Broad:
- Business College Complex
- 632 Bogue St
- East Lansing, MI 48824