Lu Zhang

Lu Zhang is an Associate professor of Hospitality management in the School of Hospitality Business. She joined the Spartan family after receiving her Master and PhD degree from the school of hospitality management at the Pennsylvania State University. Her research focuses on two areas: hospitality information technology and marketing. She will be teaching the undergraduate information technology class as well as the graduate level IT course. 

Jansen, B., Zhang, L. and Mattila, A.S. (2012). "User reactions to search engines logos: investigating brand knowledge of web search engines" Electronic Commerce Research, 12(4), 429-454.Zhang, L., Jansen, B.J. and Mattila, A.S. (2012), "A Branding Model for Web Search Engines."� International Internet Marketing and Advertising, 7(3), 195-216.Mattila, A., Hanks, L. and Zhang, L. (2013), "Existential Guilt and Preferential Treatment: The Case of an Airline Upgrade"�, Journal of Travel Research, 52, 591-599.Van Hoof, B., Wu, L., Zhang, L. and Pederson, B. (2013), "Characteristics of US Graduate Hospitality Programs", FIU Hospitality Review, 31 (2).Van Hoof, B., Wu, L., and Zhang, L. (2014), "Hospitality graduate students' program choice decisions: Implications for faculty and administrators", FIU Hospitality Review, 31 (3).Zhang, L. and Mattila, A.S. (2015). "An examination of Corporate Social Responsibility and processing fluency in a service context." Journal of Services Marketing, 29(2), 103-111.Zhang, L. (2014), "How effective are your CSR messages? The moderating role of processing fluency and construal level." International Journal of Hospitality Management, 41, 56-62.McGinley, S., Zhang, L., Mattila, A.S., and O'Neill, J. (2013), "Attraction to hospitality companies: How processing fluency moderates value fit", Journal of Human Resources in Hospitality & Tourism, 14(1), 25-44.Zhang, L., and Hanks, L. (2014), "Unearned preferential treatment: The moderating role of power", Cornell Hospitality Quarterly, 56(3), 309-319.Zhang, L., Wu, L., and Mattila, A.S. (2014). "Online reviews: The role of information load and peripheral factors." Journal of Travel Research, 55(3), 299-310.Yang, W., Zhang, L., and Mattila, A.S. (2014). "Luxe for less: How do consumers react to luxury hotel price promotions? The moderating role of consumers' need for status." Cornell Hospitality Quarterly, 57(1), 82-92.
Zhang, L., Nyheim, P., and Mattila, A.S. (2014). "The effect of power and gender on technology acceptance." Journal of Hospitality and Tourism Technology, 5(3), 299-314.Hanks, L., Zhang, L., and McGinley, S. (2014). "Unconditioned superstition and sports bar fans." Journal of Hospitality Marketing & Management, 25(1), 113-131.McGinley, S., Zhang, L., Hanks, L., and O'Neill, J. (2014). "Reducing longitudinal attrition through Facebook." Journal of Hospitality Marketing & Management, 24(8), 894-900.Zhang, L., Wu, L., and Mattila, A.S. (2014). "Online reviews: The role of information load and peripheral factors." Journal of Travel Research, 55(3), 299-310.Kuo, P., Zhang, L., and Cranage, D. (2015) “What you get is not what you saw: Exploring the impacts of misleading hotel website photos,” International Journal of Contemporary Hospitality Management, 27(6), 1301-1319.Zhang, L. (2015) “Online reviews: The impact of power and incidental similarity,” Journal of Hospitality Marketing & Management, 24(6), 633-651.Nyheim, P., Xu, S., Zhang, L., and Mattila, A.S. (2015). “Predictors of avoidance towards personalization of restaurant smartphone advertising: A study from the Millennials' perspective.” Journal of Hospitality and Tourism Technology, 6(2), 145-159.Nyheim, P., Xu, S., Zhang, L., and Mattila, A.S. (2015). “Predictors of avoidance towards personalization of restaurant smartphone advertising: A study from the Millennials' perspective.” Journal of Hospitality and Tourism Technology, 6(2), 145-159.Quigno, J., and Zhang, L. (2016) “Casino customers' intention to join a loyalty rewards program: The effect of number of tiers and gender,” Cornell Hospitality Quarterly, 57(2), 226-230.Wolf, A., and Zhang, L. (2016) “The effect of customization and gender on customers’ attitude,” International Journal of Hospitality Management, 56, 28-32.Line, N., Hanks, L., and Zhang, L. (2016) “Sustainability communication: The effect of message construals on consumers’ attitudes towards green restaurants,” International Journal of Hospitality Management, 57, 143-151.Hanks, L., Zhang, L., Line, N., and McGinley, S. (2016) "When less is more: Sustainability messaging, destination image, and processing fluency," International Journal of Hospitality Management, 58, 34-43.Zhang, L., and Hanks, L. (2016) "Consumer
skepticism towards CSR messages: The joint effects of processing fluency,
individuals’ need for cognition and mood," International Journal of Contemporary Hospitality Management, 29(8), 2070-2084.McGinley, S., Yang, W., and Zhang, L. (2017) "Snob appeal? Impact of company status perceptions on employee recruitment," Journal of Hospitality Marketing and Management, 27(1), 85-105.Zhang, L., Yang, W., and Zheng, X. (2017) "Corporate Social Responsibility: The effect of need-for-status and fluency on consumers' attitudes," International Journal of Contemporary Hospitality Management, 30(3), 1492-1507.Kim, M. R., Zhang, L., Yu, J.H., Koenigsfeld, J.P., and Cichy, R.F. (2016) "Private club GMs’/COOs’ perceptions in adopting social media: Applying the technology acceptance model," Journal of Tourism and Hospitality Management, 4(1), 37-48. Thomas, C., Zhang, L., Cha, J., & Beck, J. (2017) "The POS decision: Ray's place's dilemma," Journal of Hospitality & Tourism Cases, 7(2).Hanks, L., Zhang, L., & McGinley, S. (2020) "The impact of temporal distance and need for status on employee evaluations of Corporate Social Responsibility campaigns," International Journal of Hospitality & Tourism Administration, 21(2), 188-204.
Line, N., Hanks, L., & Zhang, L. (2017) "Birds of a feather donate together: Understanding the relationship between the social servicescape and CSR participation," International Journal of Hospitality Management, 71, 102-110.Zhang, L., & Hanks, L. (2017) "Online reviews: The effect of cosmopolitanism, incidental similarity, and dispersion on consumer attitudes toward ethnic restaurants," International Journal of Hospitality Management, 68, 1150-123. Kim, M., Cichy, R., Zhang, L., & Yu, J. (2019). Antecedents of social capital and its impact on satisfaction and loyalty, Journal of Hospitality Marketing & Management, 28(2), 263-284.
Zhang, L., Hanks, L., & Line, N. (2019). The joint effect of power, relationship type, and CSR type on customers’ intent to donate, Journal of Hospitality & Tourism Research, 43(3), 374-394.
Zhang, L., & Yang, W. (2018). Consumers’ responses to invitations to write online reviews: The impact of message framing, power, and need for status, International Journal of Contemporary Hospitality Management, 31(4), 1609-1625.
Wei, W., Qi, R., & Zhang, L. (2018). Effects of virtual reality on theme park visitors’ experience and behaviors: A presence perspective, Tourism Management, 71, 282-293. Zhang, L., Wei, W., & Hua, N. (2018). Impact of data breach locality and error management on attitude and engagement, International Journal of Hospitality Management, 78, 159-168.Aksoy, L., Alkire, L., Choi, S., Kim, P., & Zhang, L. (2019). Social innovation in service: A conceptual framework and research agenda, Journal of Service Management, 30(3), 429-448.
Zhang, L., Kuo, P., & McCall, M. (2019). Microcelebrity: The impact of information source, hotel type, and misleading photos on consumers’ responses, Cornel Hospitality Quarterly, 60(4), 285-297.
Wei, W., Zhang, L., & Hua, N. (2019). Error management in service security breaches, Journal of Services Marketing, 31(7), 783-797.
 
Hanks, L., Zhang, L., & Line, N. (2020). Perceived similarity in third place: Understanding the effect of place attachment, International Journal of Hospitality Management, 86, 102455.
Cheng, Y., Wei, W., Zhang, L. (2020). Seeing Destinations through Vlogs: Implications for Leveraging Customer Engagement Behavior to Increase Travel Intention. International Journal of Contemporary Hospitality Management, 32(10), 3227-3248.
Zheng, Y., Wei, W., Line, N., Zhang, L. (2020). Integrating the tourist gaze with the social servicescape: Implications for creating memorable theme park experiences. International Journal of Hospitality Management, 93, 102782.
Bolumole, Y., Cohu, J., McKnight, H., Tessmer, A., Zhang, L., Beck, J., Sedatole, K., Whipple, J. (2020). Amazon Marketplace: Sustaining Strategic Innovation. (product number 9B20M019).
Zhang, L., Gao, L., Zheng, X. (2020). Let's talk about this in private: The effect of explanation type and hotel responses on customer's attitude. Cornell Hospitality Quarterly, 61(1), 68-83.
Hanks, L., Line, N., Zhang, L. (2021). Expanding the methodological approach to the social servicescape: Moving from measurement to manipulation. Cornell Hospitality Quarterly, 62(1), 157-168.
McGinley, S., Wei, W., Zhang, L., Zheng, Y. (2021). The State of Qualitative Research in Hospitality: A Five-Year Review 2014 - 2019. Cornell Hospitality Quarterly, 62(1), 8-20.
McGinley, S., Wei, W., Zhang, L., Zheng, Y. (2021). The State of Qualitative Research in Hospitality: A Five-Year Review 2014 - 2019. Cornell Hospitality Quarterly, 62(1), 8-20.
Liu, X., Wen, J., Zhang, L., Chen, Y. (2021). Does organizational collectivist culture breed self-sacrificial leadership? Testing a moderated mediation model. International Journal of Hospitality Management (forthcoming).
Cheng, Y.,Wei, W., Zhong, Y., Zhang, L. (2021). The empowering role of hospitable telemedicine experience in reducing isolation and anxiety: evidence from the COVID-19 pandemic. International Journal of Contemporary Hospitality Management (forthcoming).
Gao, L., Zhang, L., Wei, W. (2021). The Effect of Perceived Error Stability, Brand Perception, and Relationship Norms on Consumer Reaction to Data Breaches ?. International Journal of Hospitality Management (forthcoming).
Zhang, L., Wei, W., Hua, N. (2021). Service Security Breaches: The Impact of Comparative Optimism. The Service Industries Journal (forthcoming).
Karagoz, D., Isik, C., Dogru, T., Zhang, L. (2021). Solo female travel risks, anxiety and travel intentions: examining the moderating role of online psychological-social support. Current Issues in Tourism (forthcoming).
Zhang, L., Wei, W., Line, N., & Cheng, Y. (2021). When positive reviews backfire: The effect of review dispersion and expectation disconfirmation on Airbnb guests’ experiences. International Journal of Hospitality Management, 96, 102979.Zhang, L., Wei, W., Line, N., & McGinley, S. (2021). Social distancing: The effect of density and power on restaurant consumers. International Journal of Hospitality Management, 96, 102964.Ali, F., Zhang, L., Wei, W., Zhou, Y., & Cobanoglu, C. (2021). Service innovation in hospitality and tourism. Journal of Hospitality and Tourism Technology, 12 (1), 1-3.Van Riel, A., Andreassen, T., Lervik-Olson, L., Zhang, L., Mithas, S., & Heinonen, K. (2021). A customer-centric five factor model for sustainability and service innovation. Journal of Business Research, 136, 3890401.Wei, W., Zheng, Y., Zhang, L., & Line, N. (2021). Leveraging customer-to-customer interactions to create immersive and memorable theme park experiences. Journal of Hospitality and Tourism Insights (forthcoming).
Kuo, P., & Zhang, L. (2021). Hotel room colors on affective responses, attitude, and booking intention, International Journal of Hospitality & Tourism Administration (forthcoming).Zheng, X., Zhang, L., Wei, W., & Line, N. (2021). The effects of unfulfilled preferential treatment and review dispersion on Airbnb guests’ attitudes and behavior. Journal of Hospitality & Tourism Research, (forthcoming).Wang, J., Wang, Y., Zhang, L., Fu, R. (2021). Booth attractiveness: Scale development and model testing from a mental budgeting perspective. Journal of Hospitality & Tourism Research, (forthcoming).