FILTERS
Valerie Good, marketing faculty, recently wrote for The Conversation about her work on corporate social responsibility.
Valerie Good, marketing faculty, recently wrote for The Conversation about her work on corporate social responsibility.
Students use their brand marketing skills to rate this year’s ads based on six guidelines.
Students use their brand marketing skills to rate this year’s ads based on six guidelines.
Jesse Juriga (B.A. Marketing '05), creative director at Google Creative Lab, developed the "Loretta" Super Bowl LIV ad.
Jesse Juriga (B.A. Marketing '05), creative director at Google Creative Lab, developed the "Loretta" Super Bowl LIV ad.
Two Broad Spartans showcased their safe alternative to vaping products at CES 2020.
Two Broad Spartans showcased their safe alternative to vaping products at CES 2020.
Two prominent marketing journals have recognized MSU as an exceptional leader in this area of expertise.
Two prominent marketing journals have recognized MSU as an exceptional leader in this area of expertise.
Victor Chernetsky, a Ph.D. candidate in marketing, has received a $5,000 research grant to further his work.
Victor Chernetsky, a Ph.D. candidate in marketing, has received a $5,000 research grant to further his work.
Research from MSU is the first to identify universal strategies for large companies to maximize sales and market share.
Research from MSU is the first to identify universal strategies for large companies to maximize sales and market share.
Karyn Schoenbart, CEO for the NPD Group, visited the Broad College to share her advice to students.
Karyn Schoenbart, CEO for the NPD Group, visited the Broad College to share her advice to students.
Shana Redd, Ph.D. candidate in marketing, won the 2019 Marketing Doctoral Student Association Teaching Excellence Award.
Shana Redd, Ph.D. candidate in marketing, won the 2019 Marketing Doctoral Student Association Teaching Excellence Award.
Carolyn Hurst (B.A. Marketing ’09) shares her story as the executive director for Ronald McDonald House of Mid-Michigan.
Carolyn Hurst (B.A. Marketing ’09) shares her story as the executive director for Ronald McDonald House of Mid-Michigan.
Biggby Coffee to redo the company’s loyalty program with the help of Broad College research.
Biggby Coffee to redo the company’s loyalty program with the help of Broad College research.
Jennifer Holahan discusses the changes in the marketplace and what businesses can do in this Pung Speaker Series
Jennifer Holahan discusses the changes in the marketplace and what businesses can do in this Pung Speaker Series
Mel Hudson-Nowak (MBA '99), a vice president at US Foods, is latest guest in Pung Executive Speaker Series
Mel Hudson-Nowak (MBA '99), a vice president at US Foods, is latest guest in Pung Executive Speaker Series
Senior Lauren Kubiske is an 'influencer' with more than 122,000 followers on Instagram
Senior Lauren Kubiske is an 'influencer' with more than 122,000 followers on Instagram
Changing times, new opportunities reveal new lessons for Matt McHale, head of mid-market acceleration
Changing times, new opportunities reveal new lessons for Matt McHale, head of mid-market acceleration
Hunting and fishing create and support more than 171,000 jobs and around $11.2 billion in economic activity annually
Hunting and fishing create and support more than 171,000 jobs and around $11.2 billion in economic activity annually
"Connecting with Customers: Growth, Disruption, and Innovation in a Changing World" was event's theme.
"Connecting with Customers: Growth, Disruption, and Innovation in a Changing World" was event's theme.
Cannabis could be a challenger to the wine and spirits industry, panelists say
Cannabis could be a challenger to the wine and spirits industry, panelists say
MSU team places third in competitive 24-team field
MSU team places third in competitive 24-team field
Plus, Mix is a member of MSU's Homecoming Court this fall
Plus, Mix is a member of MSU's Homecoming Court this fall
If a company stops evolving and challenging the status quo, its business will suffer, Jim Trebilcock says
If a company stops evolving and challenging the status quo, its business will suffer, Jim Trebilcock says
The warning was published recently in the Hill, an influential Washington, D.C. newspaper focused on national politics
The warning was published recently in the Hill, an influential Washington, D.C. newspaper focused on national politics
The series includes the stories of Broad Spartans at business-centered internships around the globe
The series includes the stories of Broad Spartans at business-centered internships around the globe
Tomas Hult shares his insights with the Hill, an influential Washington D.C.-based publication
Tomas Hult shares his insights with the Hill, an influential Washington D.C.-based publication
Thousands of students return to the business college for a new semester of discovery
Thousands of students return to the business college for a new semester of discovery