Be on track to become a member of the next generation of business and marketing leaders – enroll in the online Master of Science in Marketing Research (MSMR) program. This 100 percent online, 20-month, 34-credit program is designed to provide an opportunity for students to achieve a master’s degree while working full time.

The deadline to apply to the online 2019 cohort is April 1, 2019.

The online MSMR program consists of the same courses, taught by the same professors, as the full-time program, and students will be held to the same academic standards. Like the graduates of the full-time MSMR program, the online MSMR graduates will be skilled in traditional marketing research techniques such as experimental design, sampling, data collection and analysis, as well as leading-edge marketing technologies, methodologies and software packages.

Software is provided for this program, including SPSS Statistical Software, SPSS Modeler, Ascribe and Sawtooth.

Program Curriculum

Summer 2019 Semester

Total Credits: 6

Fall 2019 Semester

Total Credits: 7

Spring 2020 Semester

Total Credits: 7

Summer 2020 Semester

Total Credits: 7

  • MKT 819 Advanced Marketing Research

    3 credits

    Advanced quantitative methods for marketing research for market segmentation and consumer choice using multivariate statistics, including perceptual mapping, multiple regression, cluster analysis, multidimensional scaling, discriminant analysis, conjoint analysis and factor analysis.

    Note: There is an option to take this course in person in a one-week intensive format, should a student choose.

    View full course description at the Office of the Registrar.

  • MKT 843 International Marketing Research

    2 Credits

    International research from various elements of the marketing research process. Globalization, the research planning process (business problem and research objectives identification), research design. International qualitative/quantitative approaches, analysis, reporting/storytelling, and assessment of various global regions.

    View full course description at the Office of the Registrar.

  • Elective

    2 Credits

    Options for electives: Text Analytics, Mobile Research, Business Development, Online Qualitative Research, International Marketing Research, R Statistical Software and more.

Fall 2020 Semester

Total Credits: 7

2018 Cohort Profile

Student Job Titles

AVP Customer Insights, Director of Marketing and Communications, Director of Marketing, Director of Customer Insights and Market Research, Sr. User Experience Researcher, Business Analyst, Associate Project Manager, Marketing Research Data Analyst, Market Analyst, Account Associate, Client Development, Business Development Specialist, Intellectual Property Data Specialist, Marketing and Operations Coordinator, Portfolio Manager

Companies and Organizations Represented

Ford, Spectrum Health, ON24, Michigan State University, the NPD Group, Stryker Corporation, Stanley Black & Decker, C-Spire, Farmer Insurance Group, PayPal, Highmark Health, MRM/McCann, Dow Chemical, the Martec Group, Jefferson Financial Credit Union, United Way, Lifetime Products, Ascena Retail Group




Acceptance Rate

Average Years of Work Experience

U.S. States Represented

Job Placement Rate

Take action.

Apply today to join the MSMR online program.