Become a marketing prospect firms seek to hire.
The marketing concentration in the Broad Full-Time MBA program at Michigan State University focuses on your success in becoming a sought-after prospective hire. From the start of your first year, you’ll work with professors and other first-year students to prepare for internship interviewing. You will have numerous opportunities throughout the program to apply marketing knowledge to the real world, and you will develop the ability to create and grow marketing equity as you plan a career in brand management, business development or marketing research.
There’s no limit to what Broad MBA graduates are capable of doing. See where the marketing concentration can take you.
Key Placement Areas
Brand Management
Product Management
Market Research
Pricing and Marketing Analytics
Promotion and Placement
Marketing MBA Concentration Courses
Future marketing management executives must be able to critically think their way through problem solving. MBAs in marketing are taught how to reason in an open-ended manner, to have the ability to construct the situation, discover opportunistic problems, compile and analyze information in new ways while creating solutions. All this is done with supporting reasoning behind the solution.
- MKT 806 Marketing Research for Decision Making
- MKT 807 Consumer Insights
- MKT 809 Pricing, Profitability and Marketing Metrics
- MKT 810 Open Innovation Management
- MKT 811 Brand Insights
- MKT 816 Marketing Analysis
- MKT 817 Business Development and Sales Management
- MKT 820 New Product Development and Portfolio Management
- MKT 821 Brand Strategy
- MKT 860 Understanding and Assessing the Global Business Environment
- MKT 862 Global Marketing
Opportunities for Marketing MBAs
MBA Marketing Association (MBAMA)
Join the MBA student-led organization that offers opportunities for friendships and networking, researching careers and access to marketing resources. The MBAMA sponsors a mentorship program with top corporations, the marketing case competition, development of alumni contacts and presentations by marketing professionals.
Mentoring from Marketing Faculty
Our marketing MBA faculty members prepare future business leaders and scholars for success in the fields of sales, marketing management, marketing research, and international marketing, and strive to be at the forefront of knowledge through their research, teaching, service and outreach efforts.
Corporate Consulting Projects
Participate in corporate consulting projects – developing brand strategy, planning out market growth and domination, and more.
Student Treks
Participate in student treks for Marketing MBAs, such as to Wrigley’s.
Case Study Competitions
Test your tenacity at case study competitions such as the Wake Forest Marketing Analytics Summit.
