At Broad, we understand that the future of marketing is about pushing boundaries and thinking strategically.
The field of marketing is rapidly expanding; innovative technologies and rising customer personalization have raised the bar for industry professionals. The globally recognized faculty of the Department of Marketing in the Broad College of Business connect cutting-edge marketing research insights to engaging industry-driven curriculum to ensure Broad marketing graduates are able to exceed these growing expectations.
- 1
- in Marketing
- online master’s program specialty rankings
- (U.S. News & World Report Best Online Master's in Business Programs, 2023)
- 1
- in B2B Marketing Research Productivity
- (Journal of Business and Industrial Marketing, 2019)
- 1
- International Business Research
- (International Business Review, 2010)
Our core competencies set us apart.
The Department of Marketing creates knowledge by doing empirical research at the “state of the science” and translating it to the practitioner’s “state of the art,” while developing transformational marketing leaders who make business happen. Our core competence is in the exercise of managerial and strategic marketing, with focal areas of emphasis in market research and analytics, sales and business development, customer experience and relationship marketing, new product development and innovation, and international marketing.
We build the knowledge and competence base of strategy by running several versions of our M.S. in Marketing Research and Analytics program in close partnership with 50 major firms that lead the marketing research industry. Our Strategic Sales Initiative and undergraduate Minor in Sales Leadership rank among the top such programs in the world. Our Ph.D. program produces the next generation of marketing scholars armed with the theoretical understanding, substantive insight and methodological tools to push the boundaries of thought and practice in marketing management and strategy.
This integration of probing and learning through marketing research, team building in marketing and sales management, and leading from a strategic point of view makes us unique in the academic marketing world.
Marketing @ Broad
MBA student Rufaro Andrew Hozheri recounts the flood of feelings that come after receiving an MBA acceptance letter.
At the investiture dinner, Broad faculty were invested in endowed positions to honor their achievement and dedication.
Kelly Springer, President and CEO of Metal Flow Corporation, was honored at MSU Means Business Event on November 14th
Marketing degree programs designed for the future of business.
Through our cross-disciplinary curriculum, students are able to apply their own empirical research to real-world case studies in marketing and sales management. We do what it takes to prepare our students to thrive in the next era of marketing.
In the Department of Marketing at Broad, undergraduates receive an understanding of marketing concepts and tools application; master’s in marketing research and analytics students are part of a number-one-ranked national program; and doctoral students contribute to Broad’s global reputation as a leading research-intensive business school.
Marketing Programs
The marketing major stresses understanding of marketing concepts and tools, analytical application of the concepts and tools to achieve objectives, planning, implementation, control techniques and integration of marketing with other business functions and societal processes.
Explore ProgramMarketing and sales programs developed and delivered by our renowned marketing faculty are offered through Broad’s Executive Development Programs.
Explore ProgramsProvides students with the educational experiences, courses and training necessary to become successful sales agents and leaders in sales-intensive corporate settings. The minor also provides the management skills necessary to expand students’ careers in a manner consistent with their goals.
Explore MinorProvides students with the broad range of skills necessary to manage and lead the customer experience function in any organization.
Explore ProgramPrepares students with the technological and analytical skills needed for marketing research firms, corporations and strategic leadership organizations. Students master the art of research and insights to interpret data and forecast future trends to make an immeasurable impact on businesses’ bottom lines.
Explore ProgramFocuses on marketing strategy and topics including brand and new product management, relationship marketing and corporate strategy.
Explore Program
Our Faculty
The marketing faculty in the Michigan State University Broad College of Business are among the best in the world. Our faculty areas of expertise include marketing strategy, sales and sales management, marketing research and analytics, customer experience and relationship marketing, and international marketing, amongst others.
R. Dale Wilson
- Professor
Marketing
Gilbert Harrell
- Professor
Marketing
Marketing Leadership Advisory Board
The Marketing Leadership Advisory Board is comprised of leaders in the field of marketing. They hold positions in the private sector and academia, giving the Department of Marketing in the Broad College unique insight. We rely on their guidance, advice and feedback.
Current Marketing Leadership Advisory Board Members
Bruce Leech
- Executive Director
Dan Wolf
- CEO, Founder
Stephanie Kalil
- Product Director for Adhesives
Eric Homberger
- Director of Global Field Sales Effectiveness with BASF
Jake Lestan
- Senior Director Consumer Engagement, Valvoline
Matt McHale
- Head of Scaled Direct Sales
Christine Feuell
- Chief Marketing Officer
Eric Doerr
- Director, Corporate and Student Engagement
Gilbert Harrell
- Professor of Marketing; Lead for MLAB
Jessica Richards
- MS Marketing Research and Analytics Program Director
Richard Spreng
- Associate Professor of Marketing; Interim Chairperson
Tamara Steffens
- Managing Director, TR Ventures with Thomson Reuters
Justin Murray
- Sr. Business Development Manager
Katie Sadler
- Product Marketing Manager
Kevin Hamilton
- Executive VP of Sales and Client Relations
Matt O'Mara
- Equity Partner; Executive Recruiter
Andrea Brimmer
- Chief Marketing & PR Officer
Rick Krugh
- Managing Director, Large Customer Sales
Tony Nuckolls
- Vice President of Business Development
Shannon Blakely
- VP, Marketing & Digital
CXM@MSU
CXM@MSU is an initiative of the Department of Marketing which takes a multifaceted approach in partnering industry, faculty, and students in advancing the field of customer experience management, while also helping businesses to better understand and meet the needs of their customers and advance their recruiting goals.
Contact Information
- Department of Marketing
- Business College Complex
- 632 Bogue St Rm N370
- East Lansing, MI 48824
- broad.msc.inquiries@msu.edu
- Phone: (517) 353-6381
- Fax: (517) 432-1112
- Interim MKT Department Chairperson
- Forrest Morgeson
- morgeso3@msu.edu
- Phone: (517) 432-6324
- View Profile
- Co-Director, Marketing Doctoral Program
- Forrest Morgeson
- morgeso3@msu.edu
- Phone: (517) 432-6392
- View Profile
- Co-Director, Marketing Doctoral Program
- Hang Nguyen
- nguyenh@broad.msu.edu
- Phone: (517) 432-6392
- View Profile
- Director, M.S. in Marketing Research and Analytics Program
- Jessica Richards
- richardsje@broad.msu.edu
- View Profile
