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Our STEM-certified MSMR program has some of the leading alumni and board members in the industry. We invite you to listen to their shared experience in our Spartan Insights Podcast.

Join Host, Merrill Dubrow: CEO of M/A/R/C Research as he interviews alumni and board members of the MSMRA program at Michigan State University. Merrill and guests discuss essential topics and provide valuable advice for those within, entering, or considering a top career in the marketing research industry.

Spartan insights Masters of Science and Marketing Research podcast has reached 2,000 downloads on PodBean.

Spartan Insights Podcast: MSMRA Alumni Episodes

Join the conversation featuring many of the MSU Marketing Research and Analytics alumni talk about their experiences in the program and the research field. Now available on Apple Podcasts, Spotify, YouTube, Podbean, and coming soon to iHeart Radio!

Katie Caldwell, Research Analyst at Quicken Loans

Please join us in listening to Katie Caldwell discuss her most recent careers and the experience she has gained from them. Starting at Walt Disney World as a Consumer Insight PI, to landing a job back in Detroit as a Research Analyst at Quicken Loans. Katie is also an MSMR alumna, where she discusses which classes stuck out most to her within this program, and how she is using them in her career. Last but not least, Katie stresses the importance of having a mentor, which is immensely beneficial.

Michael Klaus, Associate Brand Manager Chest Wall at Stryker

Michael discusses his career path leading to Associate Brand Manager at Stryker and his experience in the MS in Marketing Research and Analytics program at Michigan State University.

Emily Allen, Associate Product Manager at Google

Emily shares valuable advice about her experience with the MS in Marketing Research and Analytics program at MSU and how participating in the program helped her achieve her dream job at Google. Emily talks about the highly competitive rotational program she participated in at Google and provides further helpful guidance for listeners seeking to follow a similar career path.

Broad Connect Mentorship Platform

We would like to invite those interested in learning more about our program and connecting with our students, alumni, and board members on all things related to marketing research to join us on our Broad Connect platform.

Join Broad Connect

Spartan Insights Podcast: Board Member Episodes 

Dive into discussions with MSMRA advisory board members reflect on their experiences and careers in the insights and research field. Now available on Apple Podcasts, Spotify, YouTube, and Google Podcasts!

Rich Spreng, Professor, Interim Department of Marketing Chairperson & MSMR Academic Director at MSU

Please join us in listening to Professor Rich Spreng speak about the educational and professional career that led him to become a marketing research professor at Michigan State University. Professor Spreng discusses his involvement in the development of the Masters in Marketing Research program at MSU. He highlights the program's importance and purpose and concludes with his most useful advice for current students.

Jacci Weber, Manager of Consumer Insights at the Wendy's Company

Jacci shares helpful best practices for a great career in marketing research and about her experience in the MS in Marketing Research program at Michigan State University.

Anita Watkins, Global Head of Research for Kantar

Anita shares expert advice on both her journey into qualitative research and how to be a top qualitative researcher in today's job market. Anita's exceptional advice and knowledge applies to all interested in a top career in qualitative research.

Follow the MSMRA program on social media!

You can find MSMR channels on Facebook, Instagram, Twitter and YouTube:

Marketing Research @ Broad


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Contact Us

Email our Program Director, Jessica Richards at msmr@broad.msu.edu, for more information about becoming involved.