FILTERS
Students in experiential learning programs teamed up for brainstorming contests
Students in experiential learning programs teamed up for brainstorming contests
They created and presented a brand positioning-focused plan for the Michigan-based coffee cafe franchiser
They created and presented a brand positioning-focused plan for the Michigan-based coffee cafe franchiser
According to College Factual
According to College Factual
Marketing senior Heidi Surdyk won the individual national championship
Marketing senior Heidi Surdyk won the individual national championship
Heidi Surdyk (BA Marketing ’19) advances to the National Collegiate Sales Competition
Heidi Surdyk (BA Marketing ’19) advances to the National Collegiate Sales Competition
Social impact is a factor in clothing buys
Social impact is a factor in clothing buys
Assignments gradually shifted from fundamental exercises to real life applications
Assignments gradually shifted from fundamental exercises to real life applications
Anita Watkins, Global Head of Qualitative at Kantar, spoke with a graduate class on how to conduct qualitative research.
Anita Watkins, Global Head of Qualitative at Kantar, spoke with a graduate class on how to conduct qualitative research.
Audio
Ayalla Ruvio tells us what to expect for Black Friday and the upcoming holiday season as consumers shop online.
Audio
Ayalla Ruvio tells us what to expect for Black Friday and the upcoming holiday season as consumers shop online.
A blog post from a marketing research student's point of view.
A blog post from a marketing research student's point of view.
A first-of-its-kind study whick looks into both customer and salesperson gratitude
A first-of-its-kind study whick looks into both customer and salesperson gratitude
The MS in Marketing Research program focuses on building long-term relationships with companies and welcomes Ipsos
The MS in Marketing Research program focuses on building long-term relationships with companies and welcomes Ipsos
The GRIT Report is one of the most comprehensive surveys of current trends in the marketing research industry
The GRIT Report is one of the most comprehensive surveys of current trends in the marketing research industry
While you might think of Spam as a basic canned meat, it’s actually one of the greatest business success stories
While you might think of Spam as a basic canned meat, it’s actually one of the greatest business success stories
Ever wondered whether marketing was an art or a science, check out the Academy of Marketing Science Annual Conference
Ever wondered whether marketing was an art or a science, check out the Academy of Marketing Science Annual Conference
As our digital landscape expands, the importance for marketers to look to the future is no surprise
As our digital landscape expands, the importance for marketers to look to the future is no surprise
When it comes to business-to-business marketing, Broad College of Business researchers have been working like busy bees
When it comes to business-to-business marketing, Broad College of Business researchers have been working like busy bees
If you are looking for the number one supply chain management (SCM) program in the country, look no further
If you are looking for the number one supply chain management (SCM) program in the country, look no further
Professor Roger Calantone, was the most productive and most heavily cited author in the 30-year history of the journal
Professor Roger Calantone, was the most productive and most heavily cited author in the 30-year history of the journal
Phillips delivered her communication course to the Broad College's Master of Science in Marketing Research Sprig cohort
Phillips delivered her communication course to the Broad College's Master of Science in Marketing Research Sprig cohort
Runnalls chosen for the 2017 American Marketing Association’s Sales SIG Doctoral Proposal Competition for his submission
Runnalls chosen for the 2017 American Marketing Association’s Sales SIG Doctoral Proposal Competition for his submission
Hult has helped not only to put the college on the global map, but also shine as a leader in research and more
Hult has helped not only to put the college on the global map, but also shine as a leader in research and more
Celebrating two honors: the investiture of Douglas Hughes and to present Mat Ishbia, with Broad’s Young Alumni Award
Celebrating two honors: the investiture of Douglas Hughes and to present Mat Ishbia, with Broad’s Young Alumni Award