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The Minor in Retail Management, which is administered by the Department of Management, prepares students for careers in the field of retailing and financial retailing. It is designed to enhance the career potential of students studying management and marketing by providing a program of study dedicated toward a specific industry and career path. The minor will also be particularly valuable to students in advertising and public relations, finance and food industry management.

With the approval of the department and college that administers the student’s degree program, the courses that are used to satisfy the minor may also be used to satisfy the requirements for the bachelor’s degree.

Admission

Students must be enrolled in bachelor’s degree programs in the Broad College of Business, or in the majors in advertising or food industry management. Students must have completed either ACC 201 or ACC 202 prior to admission to the minor. Students majoring in advertising or food industry management can use ACC 230 in place of ACC 201 or ACC 202.

Minor in Retail Management Requirements

Students must complete a total of 18 credits from the following selection of courses while maintaining a 2.0 GPA in all courses completed for the minor.

1. One (1) of the following courses (3 credits)

2. Both of the following courses (6 credits)

3. One (1) of the following courses (3 credits)

  • MGT 371 Retail Planning and Buying

    3 credits

    Role of a retail buyer in consumer products/fashion industries. Market and trend research, target customer needs, assortment planning, strategic buying, international sourcing, merchandise planning and control, and product development.

  • MKT 351 Retail Management

    3 credits

    Domestic and international retailing structure, environment and development. Managerial strategy. Locational, purchasing, organizational, personnel and promotional techniques. Retail budgeting and control. Social and ethical considerations.

  • SCM 371 Procurement and Supply Management

    3 credits

    Strategic issues in procurement and supply management. Purchasing process, procurement cycle, purchasing research, relationships with suppliers, negotiation and commodity planning. Cost, price and value analysis.

4. Two (2) of the following courses (6 credits)

  • ADV 375 Consumer Behavior

    3 credits

    Theories of consumer behavior and their applications to promotions disciplines. Using theories to solve problems and make managerial decisions faced by practitioners in advertising agencies, suppliers and client-side marketing functions.

  • FIM 460 Retail Information Systems

    3 credits

    Information needed to make effective retail decisions. Use of technology in collecting, analyzing and interpreting retail systems data and in writing and presenting reports.

  • MGT 352 Entrepreneurship: New Venture Process

    3 credits

    Becoming an entrepreneur. Developing successful business ideas. Moving from an idea to an entrepreneurial firm. Managing and growing an entrepreneurial firm.

  • MGT 411 Organizational Staffing

    3 credits

    Job and organizational analysis. Personnel planning, recruitment, selection and placement. Employment interviewing and testing. Validation of selection procedures, equal opportunity employer (EEO) guidelines and affirmative action. Issues and diversity of ethics.

  • MGT 412 Compensation and Reward Systems

    3 credits

    Designing compensation systems. Job evaluation, internal and external equity. Pay-for-performance plans and financial incentives. Wage and salary surveys. Benefits administration. Diversity and ethical considerations.

  • MGT 413 Personnel Training and Development

    3 credits

    Designing and implementing training and development programs. Career stages and career planning. Needs analysis. Experimental design and program evaluation. Learning theories. Issues and diversity of ethics.

  • MGT 414 Diversity in the Workplace

    3 credits

    Problems experienced by racial, ethnic, physically disabled and other minorities in work organizations. Awareness training for managers. Ethical issues.

  • MGT 418 Labor-Management Relations

    3 credits

    Contextual framework of employment relations in union and non-union settings; history and labor law; environmental influences and employer and organized labor strategies; collective bargaining process including negotiations; grievance administration and arbitration; public sector employment relations.

  • MGT 475 Negotiation and Conflict Management

    3 credits

    Negotiation and bargaining to manage people and interpersonal relations. Developmental processes, stages and types of conflict. Conflict management and resolution.

  • MGT 491 Special Topics in Management

    3 credits

    Topics in management such as advanced organizational behavior, managing labor relations, organizational development, organizational theory and design, strategic leadership and decision-making.

  • MKT 302 Consumer and Organizational Buyer Behavior

    3 credits

    Application of consumer behavior principles to customer satisfaction, market planning and marketing mix decisions. Ethical, diversity and international issues.

  • MKT 313 Personal Selling and Buying Processes

    3 credits

    Role of the sales organization and nature of customer and channel relationships. Buying behavior and sales processes. Fundamentals of personal selling. Experiential project that challenges students to assimilate and apply key concepts.

  • MKT 319 Marketing Research

    3 credits

    Research methods designed to obtain information for marketing decisions. Research design, data collection and interpretation of information to aid in making managerial decisions.

  • MKT 355 Entrepreneurship: Strategic Marketing Planning and Launch

    3 credits

    Process of planning, starting and positioning new businesses which link directly to customer requirements. Understanding unmet market opportunity due to competitive gaps or customer needs (realized or not) for both consumer and industrial products and services.

  • MKT 383 Sales Management

    3 credits

    Planning, implementing and controlling the firm’s personal selling function. Analysis of sales territories. Management of recruitment, selection, training and motivation of sales personnel. Evaluation of sales performance. Diversity and ethical issues.

  • MKT 410 Product Innovation and Management

    3 credits

    Analytic, decision-making and planning concepts and tools available to product managers. New product policy and development, organizational issues, product modification and deletion.

  • MKT 412 Marketing Technology and Analytics

    3 credits

    Theoretical foundation of digital marketing. Recent tactics, applications and trends in the online marketplace. Basics of online marketing communications, search engine marketing, social media marketing and web analytics.

  • SCM 373 Logistics and Transportation Management

    3 credits

    Microanalysis of logistics and transportation services. Customer service, distribution operations, purchasing, order processing, facility design and operations, carrier selection, transportation costing and negotiation.