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The Minor in Sports Business Management, which is administered by the Department of Management, provides students the academic foundation and practical experience to pursue careers in intercollegiate and professional sports and the sports business industry.

The minor is intended for students who wish to enhance their marketability for highly competitive careers in areas related to sports business management including sports associations and leagues, intercollegiate and professional sports organizations and teams, sports entertainment and media services, and firms that primarily supply the sports and entertainment industry. Students will apply their knowledge of business to the industries of sports through course work and hands-on experience in supervised fieldwork and internships.

With the approval of the department and college that administers the student’s degree program, the courses that are used to satisfy the minor may also be used to satisfy the requirements for the bachelor’s degree.

Admission

Students applying to the sports business management minor must have completed at least 56 credits by the end of the spring term in which they are applying.

Send a completed application, statement of purpose (professional letter) and resume to the Department of Management as PDF attachments to an email to mgt@msu.edu with Sports Business Management Minor Application in the “subject” line. Submission deadline is April 15.

Admission decisions are made in late spring each year. Admission is highly competitive and therefore not guaranteed. By applying to the minor, you are agreeing to allow the selection committee to review your grades.

If accepted into the minor, you give your permission for your image (e.g., photos, video) to be displayed on the minor website or in promotional materials for the minor.

Apply to Minor

The minor is available as an elective to students who are admitted to all majors in the Broad College of Business (including hospitality business), and to students enrolled in the following MSU majors: advertising, communication with public relations minor, kinesiology, and media and information.

Minor in Sports Business Management Requirements

Students must complete a total of 18 credits from the following selection of courses.

All of the following courses (12 credits)

  • MGT 315 Managing Human Resources and Organizational Behavior or MGT 325 Management Skills and Processes

    MGT 315 Managing Human Resources and Organizational Behavior

    3 credits

    Formulation and administration of human resource policies in the business enterprise. Personnel planning, job analysis and evaluation, staffing. Compensation and labor relations. Employee safety. Training, development and performance appraisal. Issues of diversity and ethics.

    MGT 325 Management Skills and Processes

    3 credits

    Managerial skills and processes in goal-directed institutions.

  • MGT 460 Capstone for Management Majors (W)

    3 credits

    Topics in management and organizational behavior.

  • MGT 479 Sports Business Management

    3 credits

    Introduction to current sports industry landscape and impact of business on decision-making in sports. Focus on trends in intercollegiate athletics and professional sports including careers, governance, organizational structure, revenue and sports entertainment.

  • MGT 493A Sports Business: Internship or MGT 493B Sports Business: Fieldwork Seminar

    MGT 493A Sports Business: Internship

    3 credits

    Supervised, professional work or internship experience in the field of sports business with intercollegiate athletics or professional sports associations, firms, leagues, organizations, teams or sports business and entertainment companies.

    MGT 493B Sports Business: Fieldwork Seminar

    3 credits

    Leadership in day-to-day operations, decision-making, strategic planning alongside industry leader in sports business. Hands-on projects in intercollegiate athletics, professional sports or applicable associations, firms or leagues. Rotational exposure to unit(s) and/or executive(s) within organization. Behind the scenes experience and knowledge of industry through real-time projects and solution-focused problem solving.

Complete at least six (6) credits from the following courses

A maximum of 3 credits of internship or other work experience may be earned (used as elective credits) towards the following degrees: accounting, finance, human resource management, management, marketing, and supply chain management.

Management majors must fulfill this requirement with at least two courses outside of management.

  • ADV 420 New Media Driver’s License

    3 credits

    Digital communication for advertising and public relations. Using new media, including social media, to effectively market a business or individual to a target audience.

  • ADV 431 Monitoring and Measuring Social Media of Brands

    3 credits

    Social media monitoring and analysis for businesses and brands including advanced keyword building and search techniques. Discovering business insights through social media listening and applying insights through a social media response plan.

  • EC 370 Economics of Sports

    3 credits

    Economic analysis of sports teams, leagues and institutions. Strategic considerations, demand and pricing, betting markets, optimal compensation for athletes, the market for superstars, anti-trust and public finance issues.

  • HST 324 History of Sport in America

    3 credits

    Social and cultural ramifications of colonial sport. Rise of modern sport in the nineteenth century. Social significance of sport in modern America with special attention to economics, gender, race and politics.

  • HST 329 College Sports in the United States

    3 credits

    Origins of sports in higher education. Effects of industrialization and television. Civil rights movement in sports: incorporation of women and members of minorities. Title IX era. History of individual sports.

  • ISS 328 The Social Science of Sports (I)

    4 credits

    Contemporary issues in sports. Critical examination of the industrial organization, public finance, labor relations, earnings, discrimination and historical context of sports in society. Analysis of sports gambling, performance enhancement and strategic decision-making.

  • KIN 454 Facility Planning and Construction

    3 credits

    Planning of athletic and physical education facilities such as gymnasia, ice rinks, swimming pools and outdoor areas. Space utilization standards and guidelines. Selection of materials and equipment.

  • KIN 456 Ethical Issues in Athletics

    2 credits

    Ethics of sports at the institutional level in contemporary society. Political, social and commercial pressures.

  • MGT 411 Organizational Staffing

    3 credits

    Job and organizational analysis. Personnel planning, recruitment, selection and placement. Employment interviewing and testing. Validation of selection procedures, equal opportunity employer (EEO) guidelines and affirmative action. Issues and diversity of ethics.

  • MGT 412 Compensation and Reward Systems

    3 credits

    Designing compensation systems. Job evaluation, internal and external equity. Pay-for-performance plans and financial incentives. Wage and salary surveys. Benefits administration. Diversity and ethical considerations.

  • MGT 414 Diversity in the Workplace

    3 credits

    Problems experienced by racial, ethnic, physically disabled and other minorities in work organizations. Awareness training for managers. Ethical issues.

  • MGT 418 Labor-Management Relations

    3 credits

    Contextual framework of employment relations in union and non-union settings; history and labor law; environmental influences and employer and organized labor strategies; collective bargaining process including negotiations; grievance administration and arbitration; public sector employment relations.

  • MI 101 Understanding Media and Information

    3 credits

    Critique and analysis of media including television, radio, film, handhelds, video games, social media and the Internet. Media history, effects and ethics. Technology, business and social developments affecting the media in the information society.

  • MKT 302 Consumer and Organizational Buyer Behavior

    3 credits

    Application of consumer behavior principles to customer satisfaction, market planning and marketing mix decisions. Ethical, diversity and international issues.

  • MKT 313 Consultative Selling

    3 credits

    Role of the sales organization and nature of customer and channel relationships. Buying behavior and sales processes. Fundamentals of personal selling. Experiential project that challenges students to assimilate and apply key concepts.