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The Minor in Sports Business Management, which is administered by the Department of Management, provides students the academic foundation and practical experience to pursue careers in intercollegiate and professional sports and the sports business industry.

The minor is intended for students who wish to enhance their marketability for highly competitive careers in areas related to sports business management including sports associations and leagues, intercollegiate and professional sports organizations and teams, sports entertainment and media services, and firms that primarily supply the sports and entertainment industry. Students will apply their knowledge of business to the industries of sports through course work and hands-on experience in supervised fieldwork and internships.

With the approval of the department and college that administers the student’s degree program, the courses that are used to satisfy the minor may also be used to satisfy the requirements for the bachelor’s degree.

Admission

Students applying to the sports business management minor must have completed at least 56 credits by the end of the spring term in which they are applying.

Send a completed application, statement of purpose (professional letter) and resume to the Department of Management as PDF attachments to an email to mgt@msu.edu with Sports Business Management Minor Application in the “subject” line. Submission deadline is April 15.

Admission decisions are made in late spring each year. Admission is highly competitive and therefore not guaranteed. By applying to the minor, you are agreeing to allow the selection committee to review your grades.

Apply to Minor

The minor is available as an elective to students who are admitted to all majors in the Broad College of Business (including hospitality business), and to students enrolled in the following MSU majors: advertising, communication with public relations minor, kinesiology, and media and information.

Minor in Sports Business Management Requirements

Students must complete a minimum of 18 credits from the following

Curriculum Foundations in Sports Business Management

All of the following courses (6 credits)

  • MGT 479 Sports Business Management

    3 credits

    Introduction to current sports industry landscape and impact of business on decision-making in sports. Focus on trends in intercollegiate athletics and professional sports including careers, governance, organizational structure, revenue and sports entertainment.

  • MGT 493A Sports Business: Internship or MGT 493B Sports Business: Fieldwork Seminar

    MGT 493A Sports Business: Internship

    3 credits

    Supervised, professional work or internship experience in the field of sports business with intercollegiate athletics or professional sports associations, firms, leagues, organizations, teams or sports business and entertainment companies.

    MGT 493B Sports Business: Fieldwork Seminar

    3 credits

    Leadership in day-to-day operations, decision-making, strategic planning alongside industry leader in sports business. Hands-on projects in intercollegiate athletics, professional sports or applicable associations, firms or leagues. Rotational exposure to unit(s) and/or executive(s) within organization. Behind the scenes experience and knowledge of industry through real-time projects and solution-focused problem solving.

Foundations in Management

One of the following courses (3 credits)

  • HRLR 201 Human Capital and Society

    3 CREDITS

    Human capital and society from cultural, organizational, and worker perspectives. Interdisciplinary and professional aspects of human resources and labor relations.

  • MGT 315 Managing Human Resources and Organizational Behavior

    3 CREDITS

    Formulation and administration of human resource policies in the business enterprise. Personnel planning, job analysis and evaluation, staffing. Compensation and labor relations. Employee safety. Training, development, and performance appraisal. Issues of diversity and ethics.

  • MGT 325 Management Skills and Processes

    3 CREDITS

    Managerial skills and processes in goal-directed institutions.

One of the following courses (3 credits)

  • HRLR 313 Employment Relations

    3 CREDITS

    Labor relations, collective bargaining involving unions, dispute resolution, and arbitration.

  • MGT 411 Organizational Staffing

    3 CREDITS

    Job and organizational analysis. Personnel planning, recruitment, selection and placement. Employment interviewing and testing. Validation of selection procedures, equal opportunity employer (EEO) guidelines, and affirmative action. Issues and diversity of ethics.

  • MGT 412 Compensation and Reward Systems

    3 CREDITS

    Designing compensation systems. Job evaluation, internal and external equity. Pay-for-performance plans and financial incentives. Wage and salary surveys. Benefits administration. Diversity and ethical considerations.

  • MGT 414 Diversity in the Workplace

    3 CREDITS

    Problems experienced by racial, ethnic, physically disabled, and other minorities in work organizations. Awareness training for managers. Ethical issues.

  • MGT 460 Capstone for Management Majors (W)

    3 CREDITS

    Topics in management and organizational behavior.

  • MGT 475 Negotiation and Conflict Management

    3 CREDITS

    Negotiation and bargaining to manage people and interpersonal relations. Developmental processes, stages, and types of conflict. Conflict management and resolution.

Relevant Electives (6 credits)

Complete at least 6 credits from the following courses

A maximum of 3 credits of internship or other work experience may be earned, used as elective credits towards the following degrees: Finance, Human Resource Management, Management, Marketing, Supply Chain Management.

Customers and Sales

  • ADV 352 Media Sales

    3 CREDITS

    Process of media sales, operation of sales and marketing departments, analyzing local media, and customized advertising using cross-selling.

  • HB 376 Hospitality Sales Process or MKT 313 Consultative Selling

    HB 376 Hospitality Sales Process

    3 CREDITS

    Management of the sales process in the hospitality industry.

     

    MKT 313 Consultative Selling

    3 CREDITS

    Role of the sales organization and nature of customer and channel relationships. Buying behavior and sales processes. Fundamentals of personal selling. Experiential project that challenges students to assimilate and apply key concepts.

  • MKT 302 Consumer Behavior

    3 CREDITS

    Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.

Media and Branding

  • ADV 431 Monitoring and Measuring Social Media of Brands

    3 CREDITS

    Social media monitoring and analysis for businesses and brands including advanced keyword building and search techniques. Discovering business insights through social media listening and applying insights through a social media response plan.

  • JRN 218 Sports in Contemporary Media

    3 CREDITS

    Introduction to today’s media coverage of sports, including college and professional major and Olympic sports. Survey of development of traditional and new media reporting. Legal, and ethical issues, including contracts and copyrights of sports media.

  • MI 334 eSports and Online Broadcasting

    3 CREDITS

    Understand eSports industries, study esports film and game replays, streaming technologies and implementation, practice techniques essential to competitive play and streaming.

  • PR 330 Social Media Management

    3 CREDITS

    Strategies and tactics for social media in public relations and advertising. Identifying appropriate social media and digital platforms; planning and implementing strategic organizational communication programs; measuring success.

Planning, Operations, and Strategy

  • EC 370 Economics of Sports

    3 CREDITS

    Economic analysis of sports teams, leagues, and institutions. Strategic considerations, demand and pricing, betting markets, optimal compensation for athletes, the market for superstars, anti-trust and public finance issues.

  • GEO 215 Sports Geography

    3 CREDITS

    Geographical variables that influence the location, character, and spread of sports at the national and global scale. Human cultures and diffusion. Themes associated with the geography of sports. Origin and spread of collegiate, professional, international, and Olympic sports

  • HRLR 314 Legal Environment of Work

    3 CREDITS

    Legal rights of workers and responsibilities of employers affecting safety, nondiscrimination, wages, hours & benefits, collective action and unionization.

  • HB 420 The Business of Golf

    3 CREDITS

    Accounting, branding, expensing, logistics, negotiations, recruiting, risk management, operations, and promotion in golf. Business considerations in the development and location of golf courses.

  • HB 425 Golf Operations and Management

    3 CREDITS

    Golf course operations including human resource management, golf course and facility design, equipment, pro shop operations, golf cart fleet and tee sheet management. Golf tournament and outing planning and operations, common golf course legal issues, sustainable golf course maintenance and how the weather impacts the industry. Current trends and strategies in golf facility marketing and advertising. Importance of hospitality in golf operations as well as strategic food and beverage selection.

  • KIN 454 Facility Planning and Construction

    3 CREDITS

    Planning of athletic and physical education facilities such as gymnasia, ice rinks, swimming pools, and outdoor areas. Space utilization standards and guidelines. Selection of materials and equipment.

  • KIN 456 Ethical Issues in Athletics

    2 CREDITS

    Ethics of sports at the institutional level in contemporary society. Political, social, and commercial pressures.

Sports and Society

  • GBL 323 Introduction to Business Law

    3 CREDITS

    Introduction to the legal system. Basic concepts of constitutional law, torts, contracts, and product liability. Administrative law and government regulations.

  • HST 324 History of Sport in America

    3 CREDITS

    Social and cultural ramifications of colonial sport. Rise of modern sport in the nineteenth century. Social significance of sport in modern America with special attention to economics, gender, race, and politics.

  • HST 329 College Sports in the United States

    3 CREDITS

    Origins of sports in higher education. Effects of industrialization and television. Civil rights movement in sports: incorporation of women and members of minorities. Title IX era. History of individual sports.

  • HST 397 Global Soccer

    3 CREDITS

    Soccer’s evolution from British sport to global cultural phenomenon. The World Cup, nationalism, fans, playing styles, migration, women’s game, media, business.

  • ISS 328 The Social Science of Sports (I)

    4 CREDITS

    Contemporary issues in sports. Critical examination of the industrial organization, public finance, labor relations, earnings, discrimination, and historical context of sports in society. Analysis of sports gambling, performance enhancement, and strategic decision-making.

Special Topics

Selection of either of these courses requires approval by the Department of Management to ensure appropriate content.

  • ADV 492 Special Topics in Advertising

    3 CREDITS

    Varied topics pertaining to the study of advertising and public relations processes.

  • MGT 491 Special Topics in Management

    3 CREDITS

    Topics in management such as advanced organizational behavior, managing labor relations, organizational development, organizational theory and design, strategic leadership and decision making.